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Heather Close Heather Close Evaluation Evaluation Matt Duval Matt Duval

Heather Close Evaluation (New)

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Page 1: Heather Close Evaluation (New)

Heather Close Heather Close EvaluationEvaluation

Matt DuvalMatt Duval

Page 2: Heather Close Evaluation (New)

Contents PageContents Page

Click here to view my Final Video

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Question Slide Number

In what ways does your media use, develop or challenge conventions?

3

How does your media product represent particular social groups? 9

What kind of media institution might distribute your film and why? 11

Who would be the audience for your media product? 14

How did you attract/address your audience? 16

What have you learnt about technologies from the process of constructing this product

19

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

22

Page 3: Heather Close Evaluation (New)

To get Ideas for our film opening we needed to think of how other films To get Ideas for our film opening we needed to think of how other films portrayed the thriller genre. We picked this genre because it was most portrayed the thriller genre. We picked this genre because it was most popular in our survey. (28% Blue Section)popular in our survey. (28% Blue Section)

We picked three films to analyse which were: We picked three films to analyse which were: Firewall, Face Off, and Phone Firewall, Face Off, and Phone Booth.Booth.

In what ways does your media use, In what ways does your media use, develop or challenge conventions? develop or challenge conventions?

Page 4: Heather Close Evaluation (New)

In what ways does your media use, In what ways does your media use, develop or challenge conventions? develop or challenge conventions?

(continued)(continued)FirewallFirewall We particularly liked the titles of this film We particularly liked the titles of this film

opening. They are lime green on a black opening. They are lime green on a black background. The titles faded slowly in and then background. The titles faded slowly in and then slowly out. – This is one of the conventions we slowly out. – This is one of the conventions we used in our own film opening (below).used in our own film opening (below).

Page 5: Heather Close Evaluation (New)

In what ways does your media use, In what ways does your media use, develop or challenge conventions? develop or challenge conventions?

(continued)(continued)Face OffFace Off In Face Off we liked the how the sniper was In Face Off we liked the how the sniper was

slowly following John Travolta without him slowly following John Travolta without him knowing just like we did in our film opening. knowing just like we did in our film opening. There was also a shooting within the first minute There was also a shooting within the first minute or so of face off like our film opening.or so of face off like our film opening.

Page 6: Heather Close Evaluation (New)

In what ways does your media use, In what ways does your media use, develop or challenge conventions? develop or challenge conventions?

(continued)(continued)Phone BoothPhone Booth We liked Phone Booth because it makes you think We liked Phone Booth because it makes you think

“why is this happening?” this makes the audience “why is this happening?” this makes the audience want to keep watching the film to find out the want to keep watching the film to find out the answers. Our media also tries to leave the audience answers. Our media also tries to leave the audience with unanswered questions in order to keep them with unanswered questions in order to keep them interested in the film. interested in the film.

The music is repetitive and helps to build tension. The music is repetitive and helps to build tension. We used this convention by also making our music We used this convention by also making our music repetitive. I feel that this works well with the genre repetitive. I feel that this works well with the genre we are using.we are using.

Page 7: Heather Close Evaluation (New)

Establishing ShotEstablishing Shot

Phone BoothPhone Booth Another convention of phone booth that we used Another convention of phone booth that we used

in our opening scene was the establishing shot. in our opening scene was the establishing shot. In the Phone Booth scene there was a pan of In the Phone Booth scene there was a pan of the times square before the film began. This the times square before the film began. This helps to show the audience where they are.helps to show the audience where they are.

Page 8: Heather Close Evaluation (New)

Other ways that our media used Other ways that our media used and challenged conventions and challenged conventions

For example we lowered the light levels in our film For example we lowered the light levels in our film because the most scenes in firewall were all black and because the most scenes in firewall were all black and white or dark colourswhite or dark colours

Another convention we Another convention we usedused was from firewall, in firewall was from firewall, in firewall the man was been followed we tried to recreate this in the man was been followed we tried to recreate this in our film.our film.

We also We also usedused a the slow-motion scene when he gets a the slow-motion scene when he gets shot. This is common in many thriller films.shot. This is common in many thriller films.

A convention we A convention we changedchanged was the one in firewall where was the one in firewall where he was taking photos of the man, we changed it to he was taking photos of the man, we changed it to CCTV watching the boy in our film.CCTV watching the boy in our film.

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Page 9: Heather Close Evaluation (New)

How does your media product How does your media product represent particular social groups?represent particular social groups?

Our film has lots of representations of social Our film has lots of representations of social groups ranging from groups ranging from RaceRace to to Gender Gender and and AgeAge..

Race – Race – Our film represented black people as Our film represented black people as being vulnerable and being vulnerable and targetedtargeted by showing a by showing a black boy being shot with a sniper rifle in the black boy being shot with a sniper rifle in the opening scene. I think that this is an old opening scene. I think that this is an old fashioned representation of back people as they fashioned representation of back people as they are now seen a equals. are now seen a equals.

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Page 10: Heather Close Evaluation (New)

How does your media product How does your media product represent particular social groups? represent particular social groups?

(continued) (continued) Gender –Gender –The only people shown in this film are all male, The only people shown in this film are all male,

I think that our film represents males as successful I think that our film represents males as successful business men, victims and murderers. This is a common business men, victims and murderers. This is a common convention of the thriller genre as they often have a convention of the thriller genre as they often have a mainly male cast. mainly male cast.

Age – Age – Our film could depict a modern stereo typical Our film could depict a modern stereo typical representation of teenagers being mischievous people. representation of teenagers being mischievous people. Or you could see him in a more old fashioned Or you could see him in a more old fashioned representation where teenagers are seen as humble representation where teenagers are seen as humble and innocent. The teenager might of even been and innocent. The teenager might of even been mistakenly identified and shot for something he had mistakenly identified and shot for something he had nothing to do with. nothing to do with.

Page 11: Heather Close Evaluation (New)

What kind of media institution might What kind of media institution might distribute your film and why? distribute your film and why?

If we had the budget of a Hollywood film. It If we had the budget of a Hollywood film. It would of probably been distributed by a would of probably been distributed by a large global film distribution company. I large global film distribution company. I believe this because our film used a lot of believe this because our film used a lot of the conventions of a high budget the conventions of a high budget blockbuster. But we had a budget of £0 so blockbuster. But we had a budget of £0 so the most likely people to distribute our film the most likely people to distribute our film would be a small independent film would be a small independent film company.company.

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Page 12: Heather Close Evaluation (New)

What kind of media institution might What kind of media institution might distribute your film and why? (Continued) distribute your film and why? (Continued)

I think that it would be distributed by I think that it would be distributed by Metrodome FilmsMetrodome Films because the film would because the film would probably not be noticed by big distributors probably not be noticed by big distributors such as Universal Vivendi and Twentieth such as Universal Vivendi and Twentieth century Fox.century Fox.

If we had a higher budget to buy better If we had a higher budget to buy better equipment to use in our films I think that our equipment to use in our films I think that our film would have more distributors willing to film would have more distributors willing to distribute it. An example of one of the films distribute it. An example of one of the films distributed by Metrodome would be Shifty.distributed by Metrodome would be Shifty.

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Page 13: Heather Close Evaluation (New)

What kind of media institution might What kind of media institution might distribute your film and why? (Continued) distribute your film and why? (Continued)

Without a high budget it is possible to distribute Without a high budget it is possible to distribute your film for free using the websites such as your film for free using the websites such as YouTube or Indie Movies Online.YouTube or Indie Movies Online.

I think that as time goes on and we get more I think that as time goes on and we get more views on the Internet. Our company will become views on the Internet. Our company will become better known which could attract the attention of better known which could attract the attention of distribution companies, looking for new film distribution companies, looking for new film production companies.production companies.

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Page 14: Heather Close Evaluation (New)

Who would be the audience for Who would be the audience for your media product? your media product?

To determine the our audience we have chosen to carry out a surveyTo determine the our audience we have chosen to carry out a survey These are the results of the survey displayed as pie chartsThese are the results of the survey displayed as pie charts The average viewer for our type of film is a seventeen year old male. The average viewer for our type of film is a seventeen year old male.

I would rate this film a 15 because most other films with the same I would rate this film a 15 because most other films with the same

content are rated 15. This rating would also allow 88% of the content are rated 15. This rating would also allow 88% of the peopole we surveyed to watch our film.peopole we surveyed to watch our film.

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Page 15: Heather Close Evaluation (New)

Who would be the audience for Who would be the audience for your media product? (continued)your media product? (continued)

Here are some more results from out target audience surveyHere are some more results from out target audience survey We found out that on average members of our target audience go out to the We found out that on average members of our target audience go out to the

cinema 1-10 times per year.cinema 1-10 times per year. Our survey says that most people prefer to watch high budget blockbusters Our survey says that most people prefer to watch high budget blockbusters

rather than low budget independent films. rather than low budget independent films. From this we have decided to make our film opening similar to a high budget From this we have decided to make our film opening similar to a high budget

film opening.film opening.

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Page 16: Heather Close Evaluation (New)

How did you attract/address your How did you attract/address your audience? audience?

We attracted our audience buy making the opening We attracted our audience buy making the opening minutes of are film suspenseful. minutes of are film suspenseful.

We also don’t reveal too much information, which leaves We also don’t reveal too much information, which leaves the viewer with unanswered questions, which they are the viewer with unanswered questions, which they are keen to find out – this makes them want to continue keen to find out – this makes them want to continue watching the film until the end.watching the film until the end.

Page 17: Heather Close Evaluation (New)

How did you attract/address your How did you attract/address your audience? (continued) audience? (continued)

To attract the audience we tried to variety the of shots To attract the audience we tried to variety the of shots from different angles and in different locations. This from different angles and in different locations. This helps the audience to keep viewers so they remain helps the audience to keep viewers so they remain interested in the film and do not get bored. interested in the film and do not get bored.

We also made our own music for the film sound track. We also made our own music for the film sound track. The music didn’t turn out as good as we would of liked The music didn’t turn out as good as we would of liked because some of the strings were removed when we because some of the strings were removed when we converted from Logic to an MP3 File. The music was converted from Logic to an MP3 File. The music was made repetitive so the audience concentrate on the made repetitive so the audience concentrate on the video rather than the sound.video rather than the sound.

Page 18: Heather Close Evaluation (New)

How did you attract/address your How did you attract/address your audience? (continued) audience? (continued)

The shooting was also in slow motion which shows that The shooting was also in slow motion which shows that that scene is important to the audience.that scene is important to the audience.

This is one of the most significant parts of the film This is one of the most significant parts of the film because it is part where the actor gets answers the because it is part where the actor gets answers the phone, gets shot and then falls to the floor. phone, gets shot and then falls to the floor.

The slow motion effect was applied to the video and the The slow motion effect was applied to the video and the sound effect of the sniper rifle.sound effect of the sniper rifle.

Page 19: Heather Close Evaluation (New)

What have you learnt about What have you learnt about technologies from the process of technologies from the process of

constructing this productconstructing this product

EditingEditing The program we used for editing was called Adobe Premier Pro. I The program we used for editing was called Adobe Premier Pro. I

think that this program gave us a professional looking film opening. think that this program gave us a professional looking film opening. When we started to edit none of us had any prior knowledge of the When we started to edit none of us had any prior knowledge of the editing program. So this forced us to learn how to use it from editing program. So this forced us to learn how to use it from scratch. We had to ask our teachers for help, but we tried to solve scratch. We had to ask our teachers for help, but we tried to solve most of the problems on our own. most of the problems on our own.

Page 20: Heather Close Evaluation (New)

What have you learnt about What have you learnt about technologies from the process of technologies from the process of

constructing this productconstructing this product

EditingEditing We have all learnt a lot about editing software and editing during our We have all learnt a lot about editing software and editing during our

project. project. I have learnt how to add a slow motion effect to the film and when I have learnt how to add a slow motion effect to the film and when

they are needed during the film. they are needed during the film. I have also learnt how to film and edit a match on action. We I have also learnt how to film and edit a match on action. We

managed to use one of these when the phone was used one of these managed to use one of these when the phone was used one of these in our film when the actor dropped his phone on the in our film when the actor dropped his phone on the floor. (screenshot below) • At the beginning the editing was easy but At the beginning the editing was easy but

when you get to the more complicated things when you get to the more complicated things it becomes more time consuming.it becomes more time consuming.• One of the problems that we with the editing One of the problems that we with the editing was transferring the music from garage band was transferring the music from garage band to adobe premier pro. This was a lot harder to adobe premier pro. This was a lot harder than we initially thought and took lots of our than we initially thought and took lots of our time. time.

Page 21: Heather Close Evaluation (New)

What have you learnt about technologies from the process of constructing this product (continued)

CamerasCameras We used new media technology in the construction of our film. To film our We used new media technology in the construction of our film. To film our

short film we chose to use Canon MD 205 digital video cameras. We also short film we chose to use Canon MD 205 digital video cameras. We also used a low cost Jessop's tripod to keep the camera steady and provide a used a low cost Jessop's tripod to keep the camera steady and provide a smooth pan for our establishing shot. smooth pan for our establishing shot.

What I have learnt about cameras:What I have learnt about cameras: I have learnt that this type of camera is cheaper and easier to use than a I have learnt that this type of camera is cheaper and easier to use than a

traditional film camera. traditional film camera. These cameras create digital videos which can be quickly edited and These cameras create digital videos which can be quickly edited and

transferred much easier than non-digital films. transferred much easier than non-digital films. Also if the fold out screen is folded in during filming it will conserve the Also if the fold out screen is folded in during filming it will conserve the

battery life of the camera, making it last longer.battery life of the camera, making it last longer.

Page 22: Heather Close Evaluation (New)

Looking back at your preliminary task, what Looking back at your preliminary task, what do you feel you have learnt in the do you feel you have learnt in the

progression from it to the full product?progression from it to the full product?At the start of the year we did a preliminary task where we had to film someone walking through a door. We had to show that we could use continuity - this means that we had to keep everything the same and couldn't edit it or make any changes to it.

The preliminary task video that we filmed was not great. It contained lots of camera shake as we didn’t use a tripod. We also used the zoom feature on the camera and went all the way from a wide shot to a close up. This looked terrible when we watched it back on a larger screen.

In our final project we were allowed to fully edit it and use as many shots as were needed. We learnt from our mistakes in the preliminary task and used a tripod to get a steady shot with no camera shake. We also moved the camera rather than the zoom to get closer to the actors. This made our final project look much better than our preliminary task