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HBO Itt´s not tv. It´s HBO Timeline
The market Competitors
The Business Model The value proposition Where does the money comes from
HBO Go and the new value proposition
Strategy overview
CONTENT
It’s not TV. It’s HBO An American premium cable and
satellite TV network.
Second largest premium channel in the U.S: 41 million pay television subscribers.
Broadcasts in at least 151 countries covering approximately 114 million subscribers worldwide.
Produces high quality and original content: Movies, Emmy award winning series and documentaries
1972 HBO launched the mixture of movies and sporting events the basic formula.
1973 HBO is acquired by Time Life and becomes the fastest growing pay TV service in the US.
1981 The channel expands to a 24/7 programming schedule.
1983 First original made-for-TV movie The Terry Fox Story and first children’s show on the channel, Fraggle Rock.
1997 - 1999First original drama Oz, Sex and the City, and The Sopranos premieres.
2001 – 2002Band of Brothers, the most expensive television miniseries ever made by a television network. The Wire, which cements the channel’s reputation as a home for high-quality drama.
2010 Five year agreement with BSkyB, HBO programming airing in the UK
2013Netflix's U.S. subscription numbers passed HBO
HBO timeline
Business Model
Premium Content
Brands
SubscribersDVD/Merchandising
HBO Business Model
$1.4 billion in subscriber fees ($15 per month)
Integrated Ads &
Sales
Fans Effect & Sales
Brand Awareness
Product Placement
Disruptions
Premium TargetingContent intermediation 1972
#1
Different channels for different audiences
TV as a niche market. Long Tail
Subscription fee
Content creator 1983
The inclusion of taboo contents Hybridization of genres
Content Quality
Emmy Award nominations and wins Series around several skilled actors
High-end television writers
Expensive Content A season costs between $50 - $60 million ($5 million per episode)
#1
Interaction, communities and customization 2010 (HBO GO)
VALUE PROPOSITION
Cheaper fee
No need for tv broadcasts
Platform diversity
Special features (behind the cameras, characters information, etc.)
Interaction (+content) Launched in 2010 as a web page On Apple platforms 2011
#3Multiplatform & interaction
CONTENT CREATION
CONTENT PACKAGING
CONTENT DISTRIBUTION
USER INTERFACE END USER
Business Model Evolution
CONTENT CREATION
CONTENT PACKAGING
CONTENT DISTRIBUTION
USER INTERFACE END USER
CONTENT CREATION
CONTENT PACKAGING
CONTENT DISTRIBUTION
USER INTERFACE END USER
#1
#2
#3
Netflix was in talks with domestic cable providers to place the service in Cox and Comcast's channel lineup.
HBO Go, the network's multiplatform online service that gives subscribers full access to most of the network's series archive and all current movies and specials through laptops, smartphones, tablets, Roku boxes and Apple TVs.
‘…Ted Sarandos, Netflix’s chief content officer…
‘…The goal is to become HBO faster than HBO can become us…”’
The NETFLIX issue
THANK YOU