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The television marketing plan for Grey's Anatomy I created during my Semester in LA. My objective was to create audience awareness and stronger viewer loyalty after the season finale, that would carry the audience through the summer. After the brief hiatus over the summer we want the loyal audience to return. We also want a 10% increase in new viewership.
Citation preview
Season 7 Finale
is a medical drama focused on the personal and professional lives of a team of surgical interns and their supervisors at Seattle Grace hospital. Throughout the show you see different parts of each characters lives, whether its their sex life, or their life as a doctor at seattle grace hospital. Created and Executive produced by Shonda Rhimes Grey’s Anatomy fits into the genre of medical drama television show.
Research
Past SeasonReview
Declining Average total viewers per episode!
TARGET MARKETDemographics*Men and Women 18-34*Heavy Up of Mature women 35-54 because of mature cast members.*College Educated*$30,000 or more income
Psychographics*Heavy television viewer*Heavy Internet Usage*Uses Disposable Income*Regularly attends events out of the home
DistributionDvd *Seasons 1-6 Currently moving to Season 7
Syndication*Lifetime Cable Channel
Streaming *Hulu*ABC.Go.Com
Sexy
Medical Drama
Escape
Suspense
Setting
Competition
CAST
CREATIVE
Enter to win a walk on role at Grey’s.ABC.Com
This One Sheet would run in:
ONE SHEET
win a walk on role Info at Grey’s.ABC.Com
Enter to win a walk on role at
Grey’s.ABC.Com
Enter to win a walk on role at Grey’s.ABC.Com
Publicity
Publicity for the season finale would include:*Bus tour *It Gets Better Videos
*Press Junkets *Alzheimer's foundation events
*CD Signings
*Charity Appearances (also tie into the show)
*Radio interviews and hosting
*Television talk show Interviews
Buy ABC:
*Dancing with the stars
*
*Modern Family
*Private Practice
*Sunday Night shows: Desperate housewives, Brothers and Sisters
Buy ABC Family:
*Pretty Little liars
*Secret life of the American Teenager
Media
Website
*Need More interactive features *Better Layout and things to draw audience back like : *Fan Fiction, *Map of Seattle Grace, *WebMD health connection
*Win passes to Shonda Rhimes Fan Fiction event.
*Win a walk on role for the season finale.
*Mystery party. (Based off Halloween episode)
*Fan Art Displayed on Season Premier.
*Chance to go behind the scenes.
*Meet McDreamy, McSteamy, or Jesse Williams.
Promotions
*Augmented Reality Map of Seattle Grace buildings in your smart phone.
*iPad Surgery and iPad viewers live viewers Guide.
*CD/Soundtrack Available online only partner with iTunes.
*Fan Fiction Live read with Shonda Rhimes partnered with
New Media
![Grey's Anatomy' Creator Shonda Rhimes to Sara Ramirez ... · Adding, "'Grey's' is going to go on as long as Ellen [Pompeo] and I feel like it feels good and who knows how long that](https://img.pdfslide.us/doc/110x75/5c685ccc09d3f25c6a8b5d6f/greys-anatomy-creator-shonda-rhimes-to-sara-ramirez-adding-greys.jpg)
