BRIEF

To create consumer's promotion in

off season, which should help to

build image parameters of the brand

Zlatý Bažant.

SOLUTION

Campaign that will entertain

people

SOLUTIONBeer is about meeting new people and

having fun.

Game was about looking the crew for ship

and amusing communication.

Main price was about finding new friends

during the cruise on yacht.

Teasing

3 x 15s TVC

TV teasers

Explanation of the promotion

30s TVC

Billboards

Entertainment for customers

To gain their attention on their

way to pub or shop.

Bus stop sticker

Entertainment for customers

In pubs and shops –

places where people can look for winning

signs

Instore radio spot

in supermarkets

Table tent in pubs

Boomerang Free Card

Toilet sticker

Thank you.