ISSUE  2                              JULY  2011  

It was clear to me when compiling the articles for this newsletter that there is a common theme running through much of the work that has been undertaken this quarter. That theme is ‘new beginnings’, and it takes a plethora of different shapes and forms.

In some cases, the new beginnings are about rebuilding after a devastating loss – like the Nico Nico smile project in Japan where Drum Café is bringing fresh hope and renewed optimism into the lives of so many people who have literally lost everything.

New beginnings are also about exploring new avenues and fostering new business ties – as in the case of Drum Café London, which has established a partnership with a high profile African restaurant in Camden; or Drum Café New York, which is introducing a new kind of cultural diversity into its work. Certainly, when Drum Cafe performs for an audience of close to 2000 deaf people in July, this will be a new beginning for both Drum Café and the deaf community.

At its most basic level, new beginnings are about embarking on a brand new venture or project. This quarter, we are delighted to announce the launch of a new Drum Café in Zimbabwe, which will certainly bring

Editor’s  Note    Inside  This  Issue  Editor’s Note 1 News from around the globe 1-4 Special Feature: Drum Café Spain 5-6 More news and views 7-13 Testimonials 13-14 Community Column 15

a fresh and exciting element to the global Drum Café team.

Our Special Feature focuses on the interesting journey of Drum Café Spain, which demonstrates that new beginnings are not without their challenges, but that these can be overcome with persistence and hard work.

No matter which form it takes, there is no doubt that innovation and new beginnings are a way of life for the Drum Café community, and I for one cannot wait to see what the next few months bring.

Tammy Lieberman Editor

Dan Popa sometimes gets asked if Drum Café sells coffee. Well, when Second Cup, a Canadian coffee shop chain opened a new store in Bucharest on 17 May, that’s just what it did! Several high profile guests including the Canadian and Lebanese ambassadors to Romania were amongst the 80 people invited to the opening. Drum Café Romania ran a 30-minute drumming session with drums and shakers, and even passers-by on the streets stopped to participate. Second Cup sells coffee from three continents – Africa, South America and Asia – so the drum set intentionally included African and South American rhythms on Bali drums as a metaphor for the store’s value proposition.

Drumming  at  the  Café  in  Bucharest  

Right: The Lebanese and Canadian ambassador to Romania at the Second Cup event

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If you haven’t already been moved to tears by the very beautiful footage of the Nico Nico Smile project, take a moment to check it out at: http://www.youtube.com/watch?v=rBfYu27y3is (Short video) http://www.youtube.com/watch?v=7SEqVp0z4Ho&feature=player_embedded (Long video)

Drum  Café’s  Nico  Nico  Smile  project  reaches  out  in  Japan  On 11 March 2011 a devastating earthquake and tsunami hit Japan. Mariko Hoshiyama, owner of Drum Café in Japan was in her hometown, Sendai, when the earthquake struck. With her were two South African Drum Café performers – Nathi and Nomvula. Mariko’s family owns a restaurant, and within days of the disaster she became involved in providing food to victims. Mariko saw clearly she could make a difference in the lives of survivors who had lost so much, and she intuitively knew that drumming would be a powerful way to deal with post-traumatic stress disorder. With the help of Larry Lok from Taiwan, who designed a beautiful proposal, the Nico Nico project (which in Japanese means ‘to smile’) became a reality. The initiative involves visiting schools, hospitals and shelters and facilitating interactive drumming sessions with small groups. The entire initiative is fully sponsored and has already reached thousands of people in need in Japan. Mariko has run 30 events in June and has over 18 events already scheduled for July. Every day Nico Nico is helping people to reconnect to hope, to reconnect to life. Thank you Mariko for the incredible work you are doing!

When I was drumming I naturally became smiling: After the earthquake I felt the kindness of many people in Japan. I felt so warm that the

Drum Café artists from a foreign country are caring so much about us as well and do such a

kind thing for us”

The theatrical production, ‘Drumstruck’ will be touring Japan in August 2011 and will be doing a charity show in Sendai on 30 July.

My house is gone, I lost my job. But today I got a smile and I could laugh again. I do appreciate a lot

what you have done today.”

“I was moved. I felt again that I was living.”

“To drum made me feel bright. We sang, we danced and we felt the rhythm together. It was

so much fun. It made me forget about the earthquake for some moments.”

Making  magic  with  boomwhackers  and  water  drums  in  Germany  Drum Café Germany ran a unique, high-impact performance for 2500 people from Windmöller&Hölscher in Lengerich Germany, where boomwhackers and water drums were the order of the day. When guests arrived, they were unaware that the plastic tubes that formed part of the table décor would become their instruments for the evening. The Drum Café team of 5 drummers, a keyboarder and a human beatbox started the event with a drumming performance, before instructing participants to disassemble the table decorations (taking care not to disturb the flowers!). Thus began the interactive boomwhacker set - to a hip-hop groove brought to life by 8 enormous sub-woofers and a huge line-array. Drum Café Germany runs a truly unique boomwhacker set – where the keyboarder adjusts his tune as facilitator Matthias Jackel lifts a different boomwhacker. A big red boomwhacker means the band plays a C-tune, a yellow boomwhacker tells the band to change to an E-chord. This creates beautiful tunes based on the collaborative efforts of the audience and the band. The event concluded with a magical, wet performance by Christoph Engels on a 2,5 metre drum filled with 7 litres of water, a human beatbox drum piece and an indoor pyro show.

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Drum  Café  New  York  introduces  a  Korean  twist    Drum Cafe New York recently performed for over a thousand people at the closing session of the national convention of the American Academy of Cosmetic Dentistry. The convention culminated in a signing ceremony with a Korean delegation to create a partnership with the Korean Academy of Cosmetic Dentistry. In an effort to incorporate the signing ceremony into the drumming experience, Drum Café brought in a Korean dancer/drummer for a surprise 3-minute performance just before the signing. He was dressed in Korean national attire and was a big hit with both the audience and the Drum Cafe drummers, especially when he returned for the grand finale and performed a Korean dance to the beat of the African djembe drums. This event typifies the type of multicultural experience Drum Café New York is constantly striving to create - for their audiences and artists alike.

Drum Café New York and the Korean performer who helped to create a multi-cultural atmosphere

Left: Boomwhackers form part of the table décor at the Windmöller&Hölscher event in Germany

When the catering company neglected to collect the boomwhackers after the gig, Drum Café spent a thrilling 90 minutes collecting instruments from each of the 208 tables in the venue, and in doing so connected with every participant, received fantastic feedback, established new contacts and ran a series of unplanned 20-second gigs at each table. According to Matthias, this turned into “the best professional 90 minutes since I opened the Drum Café”.

Earlier this year, Imagine It! Children's Museum of Atlanta launched an interactive exhibition for children to introduce them to West African culture, language and geography. Aptly called ‘From here to Timbuktu’, the exhibition encouraged children to explore the differences of cultures a world away, while celebrating some of the similarities that cut across culture.

Children took a journey through the different regions of West Africa, experienced the sights and smells of African markets, fished with nets and trekked through a tropical rainforest on a canopy walk. Along the way, they participated in exploratory hands-on activities providing a taste of West African life, concluding the journey on the Savanna with a lesson in drumming and dancing.

Drum Café Southeast played an essential part in bringing the whole immersion experience to life for the children through the magic of the African drumbeat.

Anyone who would like to test the app and

explore its marketing potential can contact Jop at

gametogethersoftware@gmail.com

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Drumming  from  Atlanta  to  Timbuktoo  

Cool  iphone  App  for  Drum  Café  Benelux  Innovative designer Jop van Heesch has developed an uber-cool iPhone App that is both an edgy marketing tool and a fantastic game for people who enjoy drumming. Currently the app is only available in the Netherlands, Belgium and Luxemborg but if there is adequate demand, the app can potentially be made available more widely. The app includes an interactive version of the Drum Café logo; a questionnaire and subscription option to the Drum Café newsletter; a ‘about’ screen, with a

short description of Drum Café, photos and a link to the website; and a Drum Café game. The game uses a concept similar to ‘Simon’ and ‘Bop It’, where the player must replicate drum rhythms as they become increasingly long and complex.

Rocking  with  the  Mumbai  Indians  Between March and May 2011, Drum Café India performed at 7 IPL matches featuring the Mumbai Indians at the Wankhade Stadium in Mumbai. At each match, Drum Café played before a live audience of 40 000 fans as well as millions watching on live television. As Tendulkar and his team scored their fours and sixes, Drum Café got fans into the spirit as they cheered and drummed in support of the Mumbai Indians. Although Drum Café India facilitated an interactive session for the Mumbai Indians at an Awards function in 2010, it has always been their dream to perform with them in the stadium. And although the team did not make it beyond the semi-finals, for Drum Café this was indeed a dream achieved!

Aliya and Vinod Hasal and their team play in support of the Mumbai Indians

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It is not a combination one would expect: two young ladies, originally from Germany, running an African drumming company in Barcelona, Spain! But Madeleine Recknagel and Julia Grenz are not your average young ladies, and Drum Café Spain is not your run-of-the-mill business! This is the story of their journey with Drum Café and the challenges they have faced along the way. When Madeleine Recknagel’s fiancée Gabriel encountered Brett Schlesinger at the EIBTM Trade Fair in Barcelona in 2006 and took his flyer, he had little idea that this would be the seed that would give rise to Drum Café Spain. In the fall of 2007, Madeleine discovered the flyer in Gabriel’s office, and after doing some research on the Internet, the couple agreed that this could be an interesting project for the Spanish market. When Madeleine and Julia Grenz met up in 2007 to discuss possible business ideas, they decided to join forces and to establish a Drum Café office in Barcelona. With the support of Brett Schlesinger, the journey began with a full load of motivation, energy and goodwill. Both Julia and Madeleine wanted to show Spain this new exciting corporate activity, but the path has been a bumpy one. The timing of Drum Café’s inception in Spain coincided with the onset of the global recession, which hit hardest in the southern parts of Europe, including Spain. Madeleine and Julia ‘hung in there’ with the firm conviction that many companies in the past had survived critical moments, and so would they. Another unexpected challenge was the negative perception in Spain about the percussion industry. Although Spain is well renowned for its love of music, Madeleine and Julia encountered massive resistance when approaching companies or government-run institutions for support. Whenever they approached companies or agencies about the Drum Café, their eyes grew wide at the idea of a group participating in drumming. It is unclear whether the negative perception of drumming was derived from the steady increase of African immigrants to Spain, or from the association of drumming with hippies and unprofessionalism.

Julia Grenz and Madeleine Recknagel (with Alejandro Galdona, Julia’s boyfriend who assists with Drum Café business when required)

Above: Drum Café Spain cheers on runners and gets audiences grooving to the beat!

 Special  Feature:  Drum  Café  Spain  

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A huge chunk of their time over the past couple of years has been spent trying to improve the image of percussion in corporate events. Yet in spite of these challenges, Drum Café Spain has persisted and their perseverance is starting to pay dividends. The companies that have been persuaded to ‘give drumming a chance’ have all been thrilled with the events, and have always returned to Drum Café with requests to perform again. The success of Drum Café Spain is evident in the high caliber of clients it has performed for since its inception. These include the likes of Nike (“Cursa de Bombers”) where 20 drummers supported the 18,000 runners during the last stretch of the marathon; Volkswagen, where Drum Café entertained vendors over four days; and Unilever, where the drumming formed part of a safari experience for 120 people in the W Hotel. Other gigs include a boomwhacker performance and giveaway for Micropolix interactive theme park for children and an interactive at the Christmas function of Banco Santander. Drum Café Spain are pushing barriers that will ultimately benefit the entire Drum Café community. You are doing an amazing job - and for that we are all grateful!

ABOUT MADELEINE RECKNAGEL Madeleine Recknegel was born in East Germany and lived through the historic Unification of Germany in 1989. Madeleine was the first person in her family to travel abroad to study English and to obtain her degrees, as this was prohibited under the Communist regime. It was not easy for Madeleine to live abroad with no support, but with hard work and persistence she earned her MBA in Strategic Management and a B.A. in International Business in the USA. At the same time, she worked for over 8 years in the catering industry and obtained experience in international marketing working for a multinational corporation. Madeleine’s return to Germany after her studies was not what she expected. She felt like a foreigner in her own country. After bidding a sad farewell to her best buddy, Indy (a yellow lab who had to be put down), Madeleine went to the bus station and bought a one-way ticket to Valencia, Spain. After working for the South-African Team in the America’s Cup, Madeleine joined her fiancée in Barcelona… where she met Julia Grenz, and this is where the story of their friendship and business relationship started… along with Drum Café.

ABOUT JULIA GRENZ Julia Grenz was born in the south of Germany in the small city of Ravensburg; into a family of entrepreneurs. She completed a business degree in Business Administration & Tourism from the University of Corporate Education, while obtaining marketing and event experience at the same time. Although Julia had never had aspirations of leaving her hometown, she realized that after university she wanted to live elsewhere to get a new perspective on life. In her last year of university, she joined a friend and travelled to Barcelona where she had planned a 9-month internship with an event company. Eight years later, Julia is still in Barcelona! During this time, she has worked as a project manager for various event companies, as an assistant to the Creative Director for an Interactive Park for children “Micropolix”, and on a range of personal cultural projects. Then, four years ago, Julia met Madeleine for breakfast to discuss possible joint projects, and the two subsequently started Drum Café and have seen each other almost every day since!

Below: The Drum Café Spain performance team (in bottom picture with Patrick Tromp, Netherlands)

A  refreshing  performance  at  the  World  of  Coca-­‐Cola  RS&H (Reynolds, Smith and Hills), one of the leading facilities and infrastructure consulting firms in the USA, invited Drum Café Southeast to perform at the closer for their annual client conference in May at the World of Coca-Cola in Atlanta. The World of Coca-Cola is a spectacular venue and one of Atlanta’s biggest tourist attractions, including interactive exhibits on Coca-Cola’s history, advertising and pop culture. Guests also have the opportunity to sample over 60 different beverages from around the globe in the Taste IT! gallery. Drum Cafe ran a refreshing drum interactive for 90 RS&H guests in the Taste IT ! gallery which was low on messaging and high on effervescence and energy-spiking fun! Drum Café also collaborated with the Taste IT! Event planning team to add a unique element to the evening, ending the session with an interactive rendition of what Coca-Cola calls “The Hilltop Song” - the 1971 TV commercial considered by many as one of the most memorable advertisements of all time… “I'd Like to Teach the World to Sing (in Perfect Harmony)" And this is just what Drum Café Southeast achieved with the clients of RS&H!

The Taste IT! Gallery at the World of Coca Cola where Drum Café performed, and the exterior of the building

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Drum  Café  Romania  brings  a  breath  of  fresh  air  on  World  Asthma  Day  

Right: Drum Café Romania plays at the Marius Nasta Hospital on World Asthma Day. Picture © Mediafax

On World Asthma Day, Drum Café Romania performed at an event sponsored by Glaxo at the Bucharest-based Marius Nasta Institute for Pulmonology. The show took place in the hospital’s amphitheatre for 100 doctors and patients. The 50-minute long show was intended to inspire lust for life and to convey the message of the event - that patients with asthma can enjoy a normal life, full of energy and positivity.

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Hidden  drums  make  Big  10  event  for  Drum  Café  Benelux  At the end of March this year, Drum Café Benelux ran an exceptional event for 150 international marketing and sales personnel from Brady Corporate at the Crown Plaza Hotel in Brussels. According to Patrick Tromp, this was a ‘Big 10’ event – one of the best sessions of his life! After a very intensive first meeting day, a team of 4 drummers relaxed the crowd with an introductory drumming performance. The audience was then instructed to look under the buffet table where 150 drums were concealed. After the drums had been retrieved, Drum Café Benelux led the group through a fantastic one-hour interactive event. The event management company, Limegreen, was extremely complimentary about the professionalism of Drum Café Benelux and raved about the event where “goose bumps were guaranteed.”

Drum Café Benelux perform for Brady Corporate at the Crown Plaza Hotel in Brussels

Collabora'on  of  Drum  Café  teams  in  the  US  brings  Embassy  Suites  brand  vision  to  life  On May 11th. Drum Café teams in Georgia and Florida assembled a group of 5 performers in New Orleans to deliver an explosive General Session opening for a biennial motivational event on behalf of the Hilton Worldwide hotel brand group - Embassy Suites. The hospitality industry in the United States has been badly hurt by the recession and so the senior management of Embassy Suites wanted to refocus and re-energize its team, encourage them to innovate, and to protect, build and have pride in the brand. 600 astonished people were picked up, taken to the Hilton Riverside and whipped into a frenzy of orchestrated excitement with tightly facilitated messaging. Alain Eagles led the performance team, Dale Monin provided the drums, and the event was spiked with interest by the talented dancer / straight bass player, Nicole. Within 30 minutes, a unified team of 600 brand ambassadors and sales executives were all ‘beating to the same brand vision’. There are several aspects of this event which are significant – it highlights the fantastic collaboration between two Drum Café partners – Drum Café Southeast and Drum Café Texas; it marks another successful event for Behind the Scenes, a DMC with whom Drum Café Southeast enjoys an excellent commercial partnership; and it is the 5th successful delivery of an event for a repeat client of significant stature - Hilton Worldwide!

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The  Global  Deaf  Renaissance  comes  to  Durban  The World Congress of the World Federation of the Deaf is held every four years at different locations around the world. In 2011, the conference, themed ‘The Global Deaf Renaissance’ will be hosted by South Africa. The World Congress is considered to be the most significant gathering of the Deaf community in the professional calendar and is made up of people from many different countries, races, cultures and religions who all have a common unifying factor — they are all Deaf, they all share the Deaf culture and experience. On the 18 July 2011 Drum Cafe Durban, in collaboration with Drum Café Joburg, will be opening this conference at the ICC in Durban with an interactive drumming experience for 2,000 people, most of whom are Deaf.

For Tim Furness from Drum Café Durban, who has been intimately involved in sound design and production for the last 20 years, this event is of particular interest and significance. Drum Café will bring its unique interactive drumming experience to a very unique group of people, in what could be considered an historic event for the global Deaf community, and interactive drumming itself. Watch this space for feedback after the event!

In August 2010, Brett Schlesinger and his team were approached by Robert Payne to run a series of events during the launch of his new£10 million restaurant in London, Shaka Zulu. (See http://www.youtube.com/watch?v=ayL1VM6I5rk) The client loved the combination of Drum Cafe and their venue, which is African-themed and decorated in a rich and interesting way that feels almost interactive. It was jointly agreed that 10 dates would be fixed for interactive performances at the restaurant over the summer. Ticket sales would be split – with Drum Café receiving £15 per guest and Shaka Zulu getting £25. Shaka Zulu was also tasked with marketing to their 40,000-strong database and for all PR. The evening is structured as follows: Guests arrive, get a drink and canapé, and then participate in 40-minute interactive drumming piece, heavily focused on performance. Drum Cafe concludes with a 30 second précis about the company and guests receive pamphlets and follow-up emails. Key guests are given a copy of the Drum Café book. Although it has taken some time for the numbers to pick up, Drum Café has been getting massive exposure in the press and through mailshots and event portals.

Drum  Café  UK  performs  at  the  exclusive  Shaka  Zulu  restaurant  

The show will run until the end of September and Shaka Zulu has indicated that if the growth in numbers continues, the show might become a semi-permanent fixture (for example, every fortnight). Its been hard work and the take-up has been gradual, but the Drum Café team in the UK has enjoyed working on new material and has found that the collaboration with a venue with such a huge marketing machine has the potential to create massive penetration in to the market.

Poli%cs  with  a  pulse  in  the  City  of  Cape  Town  During the first quarter of 2011, South Africans across the country geared up for an exciting municipal election, scheduled to take place on the18th of March. None worked harder than the Independent Electoral Commission (IEC), the body responsible for managing the entire election process.

On March 17th, on the eve of the local government elections, Drum Café Cape Town ran an interactive event for officials of the IEC to bring everyone together as they prepared for the days ahead. Nothing quite like the sound of the African drum to usher in a momentous event!

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Make  music,  Win  Big!  in  Knysna’s  Recycled  Band  Compe::on  Knysna’s Recycled Band Competition, which was mentioned in our last issue, has just been officially launched! On 1 July 2011, Drum Café Knysna facilitated a group of drummers and dancers walking around Knysna town, handing out flyers and creating fantastic energy. The competition, which focuses on community building, celebrating diversity and loving nature, is sponsored by Knysna Tourism and Drum Café Joburg and will culminate with the Naturally Knysna Festival in October 2011.

We all look forward to hearing the music and sounds of the instruments made by Knysna’s community groups out of recycled, waste and natural products! Visit and ‘like’ these facebook pages to stay updated: http://www.facebook.com/pages/Uniquely-Naturally-Knysna-Cultural-Carnival/157794660909488 http://www.facebook.com/pages/DC-Recycled-BAND-Competition/185985331456330

Enosh  couldn’t  get  enough  of  Drum  Café  Israel  On April 4th, Drum Café Israel performed for Enosh, a non-profit organization aimed at helping people with mental disabilities. 550 employees and volunteers from 60 centres across Israel met in Tel Aviv for a one-day event where Drum Café was a clear highlight. The drumming programme was led by Tzachi Rechter, and at the end of the 45-minute performance, the crowd (comprising a majority of young women!) just kept asking for more. Ultimately Drum Café was asked to remain on stage to assist with the delivery of awards to employees and volunteers. A rocking event which received amazing feedback!

Tzachi Rechter rocks the crowd at the Enosh event in Israel

GE Capital Aviation Services, the global leader in aircraft financing and leasing, contacted Drum Café Cape Town from Ireland with a request to perform at its three-day summit at the Lanzerac Wine Estate in Stellenbosch, Cape Town. The conference, entitled “Shaping the Future of Aviation in Africa” was the first event of its kind in the region. Drum Café ran two performances for the high-profile group, including an interactive drumming session facilitated by Themba Phondo, as well as a vibrant drumming performance and fire dancing routine. The group was particularly reserved, and divided into small clusters – until they started drumming and then things really took off!

Flying  high  with  Drum  Café  Cape  Town  

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Drum  Café  launches  in  Zimbabwe  Allan plays both marimba and drums and has assembled a fantastic team of musicians including Gibson Sarari (talented bass drummer, dancer and choreographer and Allan’s r’ight-hand man’), Rumbi Tapfuma, Livias Chitsungo, Charle Biniwere, Sebede Njikizana, Eric Tettey-ku, Poem Shoko, Songwe Limbikani, and Courage Chikowo. Karen Kennedy and Trixie Delaney provide administrative support. Drum Café Zimbabwe’s first event took place on Friday 24 June for the ‘Skal Club’ – a travel industry group celebrating its 60th anniversary. The following day, Drum Café held an official launch for a select group of corporate guests, event organizers, embassy representatives and top businesspeople in Zimbabwe. Allan believes that Drum Café Zimbabwe should have a bright future – the country is changing for the better and people are looking for something new and fresh to usher in this change. Allan – the Drum Café community is behind you and we all wish you and your team the best of luck!

For Allan Kennedy, African music has always been an influential force. At age 9, he started learning to play Marimba and African drums, and then at 16 he became a Marimba teacher. During his final years at Senor School, he also took up the drum kit and the Mbira - a traditional Zimbabwean instrument. When Allan met Warren Lieberman in 2007 and spent some time working at Drum Café in Johannesburg, he was immediately drawn to the business. In the following few years, Allan spent some time working with Brett Schlesinger at Drum Café in London, studied Music Production and Technology in Perth, Australia, and played with various bands and groups in Zimbabwe and Australia. When Allan graduated at the end of 2010, he knew he wanted a successful, meaningful life at home in Zimbabwe, but that he wanted to continue playing music and interacting with people from different cultures. A few months later, with much help and direction from Warren Lieberman, and his supportive parents, Drum Café Zimbabwe is now officially open for business.

Above & above left: Drum Café Zimbabwe performs at their first gig. Pictures © Hello Harare magazine Left: The launch of Drum Café Zimbabwe

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Unique  S)ck  Interac)ve  wows  Boehringer  Ingelheim  and  Lily    Drum Café New York’s Stick Interactive seems to be the perfect offering for the short session / large event brief. This was clear from the feedback after their high-energy performance for 3 500 people at the partnership drug launch of Boehringer Ingelheim and Lily USA. The Drum Stick program holds low equipment cartage but a big AV load from the stage. One of the secrets to the success is the exceptional and powerful performance that opens the program, which on this occasion included a 3-minute, 7 piece, Afro-Brazilian Funk fusion performance. The team used Brazilian marching drums; marching snares; djembe; drum set; triple dun and various Brazilian/African shakers. This led straight into a Stick Interactive culminating in a big finish! Using  body  rhythms  to  celebrate  100  years  with  IBM  

Drum Café India entertained 1000 IBM employees as they celebrated the company’s 100-year anniversary. The IBM Centennial conference took place at the same time and date in various cities across India. Drum Café ran an unusual and extremely successful interactive event – without drums – where participants clapped, clicked, sang and danced their way to the end of the conference! Right: Aliya Hasal and her team before the IBM event

Drum  Café  Joburg  performs  with  Mafikizolo  at  IFA  Mass  Rally   On Saturday 26 March, Drum Café Joburg performed for close to 5000 Independent Field Advertisers (IFAs) at the 2011 IFA Mass Rally at the Standard Bank Arena in Johannesburg. The annual event is a highlight in the insurance industry, and includes a prestigious awards ceremony and exceptional entertainment. After an intensive pitch process, Drum Café was selected to perform alongside South African super-star Theo Kgosinkwe from Mafikizolo. Drum Café assembled a cast of 11 talented performers and ordered an additional 2000 drums prior to the event to make up the 4 500 required. The show involved a complex series of short pieces, starting with a 10-minute interactive opening followed by a Mafikizolo song accompanied by the drummers. Drum Café continued with a rendition of ‘Hamba Nawe’ and then facilitated the awards ceremony with a number of facilitated rumbles, before closing with a superb version of the renowned ‘Waka Waka’. An outstanding performance at a very high-profile event!

Rebuilding  the  neighborhood…beat  by  beat  Music and art underlined the celebration that marked the start of the rebuilding of Olden Tempel neighborhood in Beuningen, Holland. The neighborhood was built only 20 years ago, but the development was flawed and access and parking was problematic. Recently, the Housing Company decided to rebuild the entire neighborhood and asked residents to create their own sidewalk stones as an art feature. On 21 May, the Heartbeat Drummers from Drum Café Benelux coaxed neighbors out of their houses with pots and pans to join their orchestra, and then the mixed group gathered in the square in the middle of the area to reveal the artwork. The 24 musicians from Drum Café entertained residents with body and vocal percussion, and call and response handclapping tricks as beat by beat, the rebuilding process was initiated. Right: A group of 24 musicians entertains neighborhood residents of Olden Tempel neighbourhood

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 Tes%monials  

Bristol Myers Squibb event, Brighton, England, 13th May 2011: “That was the best thing I have ever done in my life “ (Drum Café UK) Nedbank Strategic Session, Mount Grace, 8 April 2011: Drum Café - the facilitation was out of this world! The spirit was truly alive and with many individuals curing a serious hangover, everyone truly had an amazing time. The most important thing is that people walked away with such a positive attitude from the encouragement and enlightenment offered from the facilitating team of Drum Café. Myself and the other 35 team members would certainly recommend Drum Café as a future teambuilding event for other teams. (Drum Café Joburg) Lauren Andersen, Owner, Lauren Anderson Associates, Inc, on behalf of Procter & Gamble, Prestige Products, Las Vegas, 5 April 2011: "I want to thank you all so very much for all of your terrific help in the details, planning and execution of another SPECTACULAR event by The Drum Cafe. ...You make me and my team look good and I thank you so much for that…Attendees had the time of their lives and did not stop talking about the experience for days after. One comment I did hear several times was that they were very impressed about how you knew so much about their business, goals and plans.... it was beyond WONDERFUL." (Drum Café Southeast)

We  received  so  many  great  tes1monials  from  clients  this  quarter,  we  decided  to  share  some  with  you!      

Kirsten Brisard from Limegreen, on behalf of Brady Corporate, March 2011: As organizer, we were called at the last minute by Brady to organize their Corporate Marketing & International Sales Meeting in Brussels. In the evening, 150 colleagues were treated to a drum session! Goose bumps were guaranteed as Drum Café Benelux started their programme. The enthusiasm that they managed to generate in the entire group was fantastic. I would also like to give my compliments on the efficiency and professionalism of Drum Café Benelux. (Drum Café Benelux) Lion Sands 10th Year Anniversary, Lion Sands, 12 April 2011: We are happy to report that the performance was EXCELLENT. Wow, what energy, our directors and staff were blown away! Please pass on sincerest thanks to ALL the guys! (Drum Café Joburg) Bombay Masters Print Association, after a gig for 400 associates: We appreciate your personal supervision and involvement in the matter of our event of Feb 24th. The entertainment offered via the Drum Cafe is refreshing and very unique. None other till now have come this close in providing a multi-sensory experience that so comprehensively absorbs the audience. The performance of the troupe as a unit is theatrical and brings out any suppressed laughter. We wholeheartedly endorse the format of Drum Cafe and look forward to having them entertain at our events periodically. (Drum Café India) Blue Cross Blue Shield, USA, April 2011: ‎"I've been in the events industry for nearly 30 years and have organized a ton of events for this particular group. I have never seen them so engaged and having so much fun. Even the top-level executives joined in. The [Drum Cafe] team was a joy to work [with]. They were fun, professional and went well beyond what I expected. Not to mention [that] Alain [Eagles] is one of the most caring and charming entertainers I've met throughout my career. Love him! GREAT JOB; JUST BRILLIANT!!!!" (Drum Café Southeast)

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Global  Beat  

Mr Yonesh Srinivasan (Tecknoin Shapes and Solutions) after a private party for his uncle’s 60th birthday: I wish to put on record the excellent performance by Drum Café team of Isaac, Amit, Vikrant and Audrey. My uncle has received over 100 phone calls from all the guests present appreciating the fantastic performance of Drum Café’. I was, more than their performance, overwhelmed by their commitment, punctuality, discipline and their ability to adjust to ground conditions without making a fuss. You were very professional and efficient in dealing with us and team underlined that characteristic too. (Drum Café India) School in New York that Drum Café performs for annually: "Thank you for another great assembly! Wow, the energy felt in the room was unbelievable! The assembly seems to be the talk during lunch hour right now. From the cafeteria to the faculty room, it's very apparent that something special took place at our school this morning. " (Drum Café New York)

Drum Café Germany Showcase Book Drum Café Germany has just released the second issue of its high-end book which showcases the work being done by Drum Café. Although the book is in German, the new pictures are amazing, and according to Matthias Jackel, has become one of their most valuable marketing tools. You can download the book at: files.me.com/dcmatthias/q83x0m (PDF 112 MB)

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Global  Beat  

 Community  Column  

We  would  like  to  wish  a  very  happy  birthday  to  our  Drum  Café  friends  who  celebrated  their  birthdays  in  the  first  quarter  of  this  year:  

APRIL 1st: Jennifer Liu – Taiwan 3rd: Matthias Jackel – Germany 22nd: Chris o’ Neill – DC West 27th: Margie Adams – Cape Town 27th: Kristina Kilbourne – DC West

MAY 7th: Richelle Kohn – Knysna 10th: Natalie Spiro – DC West 14th: Janine Kroser – DC West 18th: Aliya Hasal - India 21st: Brett Schlesinger – London

JUNE 1st: Laurence Nash – New York 6th: Dan Popa – Romania 11th: Lisa Millard – South East 16th: Sarah Ncapayi – Vancouver 29th: Amit Dhuri – India 30th: Nicky Lakay - Joburg Ma#hias   and   Alexandra   Jackel  were  married   by   law   in   Venice   in  

2007,  but  celebrated  their  spiritual  marriage  in  Church  on  28  May  2011!  Congratula/ons  to  both  of  you!      

 

BIRTHDAYS  

 

PERSONAL  NEWS  

 On  June  16th,  Warren  and  Tammy  Lieberman  celebrated  their  9th  wedding  Anniversary   in  Pisa,   Italy.  With  100  000   candles  ligh%ng  up   the  River  Arno  and  a   street   fes%val   that  brought  the  en&re  town  to  life,  it  was  a  day  to  remember.          Bre$  and  Sue  Schlesinger  will  be  moving   from  London  back   to  Cape  Town,  South  Africa  for  16  months.  Bre3  will  con6nue  to  run  the  London  office  from  South  Africa  and  is  ini'a'ng  processes  to  facilitate  this  change  (such  as  weekly  Skype  mee'ngs  and  using  Google  documents).    Bre$  Schlesinger  will  be  running  the  London  Triathlon  on  31  July.  Those  wishing  to  sponsor  Bre)’s   race   to  assist  him   in   raising  money   for   the  One   to  One  Children’s  Fund  can  use  the  following  link:    h"p://uk.virginmoneygiving.com/fundraiser-­‐web/fundraiser/showFundraiserPage.ac4on?userUrl=Bre:Schlesinger&pageUrl=2