Getting social with the U.S. live event fan

SOCIAL MEDIA AND THE LIVE EVENT FAN AUGUST 2014

Executive Summary

2 © 2014 Live Nation Entertainment

Overall social media site usage remains fairly constant, but fans are using social media sites to share their live entertainment experiences more frequently compared to last year. This report elaborates these trends. Social media site usage remains fairly constant. YouTube and Facebook are the most popular social media sites among live event attendees, with 85% using YouTube and 83% using Facebook. Twitter is the only social media platform that has shown notable growth, with 40% of live event attendees using it compared to 33% last year. Live event attendees have the most friends/followers on Facebook (335 friends), Instagram (135 followers), and Twitter (114 followers). 13-24-year-old live event attendees have more connections than older attendees, with 514 friends on Facebook, 270 followers on Instagram, and 226 followers on Twitter. Engagement on Twitter is up. 61% of live event attendees have followed a live event-related Twitter account, compared to 56% last year; 43% have tweeted that they are planning to attend a live event, compared to 37% last year. Concert attendees and sporting event attendees are much more likely to use Twitter for live event-related activities. They are most likely to follow an artist or band / a team, league, or player on Twitter. Facebook usage in relation to live events continues to rise. 76% of live event attendees, compared to 65% last year, have liked a live event fan page; 67% (54% last year), have shared the experience or pictures of the event on Facebook. 52% (46% last year) of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at live events; 50% (42% last year) of Facebook users are Very or Somewhat interested in sharing exactly where their live event seats are with their Facebook friends. Concert attendees are most likely to be interested in an Interactive Seat Map linked to Facebook. Photo and video sharing on social media has increased. Compared to 66% last year, 73% of live event attendees who took photos and videos at an event posted them online. 83% (73% last year) of those who post photos or videos online do so during the event. Facebook and Instagram are the most popular places to post photos and videos. Word of mouth and deal-of-the-day site usage are up. On average, live event attendees tell 10 people about a live event that they are interested in attending, compared to 8 people last year. Almost half of live event attendees, compared to about a third last year, have been influenced to attend a live event by a Facebook post. Facebook is most influential for concerts, and fan reviews are most influential for live theater or arts event and live family shows. Groupon and Living Social continue to be the most popular deal-of-the-day sites among live event attendees. 59% have made purchases from Groupon, compared to 50% last year.

An online survey was conducted among North American (US & Canada) Ticketmaster ticket purchasers in order to understand

their social media behavior. This is the third annual iteration of a survey originally deployed in December 2011. 2013 statistics

are provided in colored type and 2012 statistics are provided in black type in parentheses.

Additional questions were added to the 2013 survey that were not asked in the 2012 survey. Questions that were only asked at

one time point are noted.

Attendees to music concerts, professional and college sporting events, live theater or arts events, and live family shows were

surveyed. Survey invitations were sent to 200K US ticket purchasers – 50K per each event category.

2013 data was collected from January 11th to March 31st, 2014.

For calculating overall live event statistics, the collected data was weighted to represent the actual purchaser distribution for

each event type category in the country.

Unweighted sample sizes (2012 sample sizes are in parentheses):

Methodology

MUSIC CONCERTS

2,575 (2,095)

PROFESSIONAL & COLLEGE

SPORTING EVENTS 2,225

(1,412)

LIVE THEATER OR ARTS EVENTS

2,466 (1,747)

LIVE FAMILY SHOWS 2,055

(1,379)


Table of Contents

Live Event Attendees 4

Concert Attendees 19

Sporting Event Attendees 29

Live Theater or Arts Attendees 36

Live Family Show Attendees 43

LIVE EVENT ATTENDEES


Social Media Usage

Q. How often do you use each of the following:


YouTube and Facebook are the most popular social media sites among live event attendees. 85% use YouTube and 83% use Facebook.

85% 41%

17%

83% (83%)

40% (33%)

9%

44% (40%)

19% 38%

7% (7%)

YouTube Facebook LinkedIn

Snapchat Instagram Twitter

Pinterest

Vine

Foursquare MySpace

Social Media Usage Frequency



68% (63%) of live event attendees use Facebook daily, 23% use YouTube daily, 22% use Instagram daily and 19% (16%) use Twitter daily.

23%

68%

7%

11%

19%

22%

12%

5%

2%

1%

45%

11%

19%

15%

10%

9%

5%

6%

3%

1%

13%

3%

12%

9%

6%

4%

2%

4%

2%

1%

4%

2%

7%

5%

5%

3%

1%

3%

3%

5%

15%

17%

56%

59%

60%

62%

81%

83%

91%

93%

YouTube

Facebook

LinkedIn

Pinterest

Twitter

Instagram

Snapchat

Vine

Foursquare

MySpace

Daily Weekly Monthly Yearly Never

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

13-17 18-24 25-34 35-44 45-54 55-64 65+

Social Media Usage by Age



Excluding LinkedIn, social media usage decreases with age.

YouTube

Myspace

Facebook

LinkedIn

Pinterest

Twitter

Instagram

Snapchat

Vine

Foursquare

Q. How many friends do you have on… Q. How many people do you follow / subscribe to on…


I follow 145

Follow me 114

friends 41

friends 335

friends 40

Live event attendees have the most friends/followers on Facebook, Twitter, and Instagram.

Social Media Connections

Q. How many people follow / subscribe to you on… Note: Population is social media users.

I follow 51

Follow me 55

I follow 28

Follow me 28

I follow 12

Follow me 12

I follow 125

Follow me 135

Social Media Connections Among 13-24-Year-Old Attendees


13-24-year-old live event attendees have more connections than older attendees, especially

on Facebook, Twitter, Instagram and YouTube.


Q. How many people follow / subscribe to you on… Note: Population is 13-24-year-old social media users.

I follow 239

Follow me 226

friends 50

friends 514

friends 38

I follow 63

Follow me 73

I follow 40

Follow me 39

I follow 27

Follow me 26

I follow 227

Follow me 270

Twitter Activities

Q. Have you participated in any of the following activities on Twitter: Q. How often do you retweet or reply to an artist or band’s / team, league or player’s / live theater or arts event’s / live family show’s tweet?


61% (56%) of live event attendees have followed a live event-related Twitter account; 43% (37%) have tweeted that they are planning to

attend a live event.

61%

43%

42%

24%

23%

56%

37%

Followed a live event-related Twitter account

Tweeted that you are planning to attend a live event

Used a hashtag in relation to a live event*

Interacted with a venue, ticketing service or customer service team*

Participated in a live event-related sweepstakes*

2013

2012

Q. Do you use Twitter to sign in to other apps or web sites? Note: Asterisks indicate that this was not a response option in 2012. Note: Population is Twitter users.

use Twitter to sign in to other apps or websites.

19% (14%)

have retweeted or replied to a live event-related tweet.

77%

6% 12% 20% 40% 23%

Every day

Several times a week

Several times a month

Less often

Never

Facebook Activities

Q. Have you participated in any of the following activities on Facebook: Q. Do you use Facebook Connect to sign in to other apps or web sites?


Facebook usage in relation to live events continues to rise. 76% (65%) of live event attendees have liked a live event fan page; 67% (54%) have shared the experience or pictures of the event on Facebook.

76%

67%

64%

61%

56%

43%

38%

31%

65%

54%

54%

51%

33%

29%

"Liked" a live event-related fan page

Shared the experience or pictures of the live event

Shared that you were going to a live event

Made status updates about live events

Joined/RSVP’d to a Facebook event*

Shared on a live event-related fan page

Shared or invited a friend to a live event

Participated in a live event sweepstakes*

2013

2012

use Facebook connect to sign in to other apps or websites.

34% (33%)

Note: Population is Facebook users. Note: Asterisks indicate that this was not a response option in 2012.

Interactive Seat Map Linked to Facebook

Q. Please tell us how interested you are in using an interactive seat map for concerts / sporting events / live theater or arts events / live family shows:


of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at live events.

52% (46%)

of Facebook users are Very or Somewhat interested in sharing exactly where their live event seats are with their Facebook friends.

50% (42%)

See Who’s Sitting Where

Q. If you could see where your friends are sitting on an interactive seat map for concerts / sporting events / live theater or arts events / live family shows, how likely would you be to: Note: Population is Facebook users.

are Extremely or Very likely to purchase tickets for themselves and others to be near their Facebook friends, if they could see where their friends were sitting on an interactive seat map.

54% (43%)

are Extremely or Very likely to purchase a single ticket for themselves to be near their friends who have already purchased tickets.

50% (40%)

are Extremely or Very likely to upgrade what they were going to purchase to be able to sit in the same area as their friends.

44% (35%)

Tag Your Seat

Sec 107, Row A, Seat 2 Is this your seat?

Tag Yourself

Photo and Video Posts on Social Media

Q. Have you ever posted photos or videos from your concert / sporting event / live theater or arts event / live family show online? Q. How much do you usually post?


Q. Where do you post them? Q. Do you post them during the event? Note: Population is those who took photos/videos. Note: Asterisks indicate that this was not a response option in 2012.

of live event attendees who took photos or videos at an event post them online.

73% (66%)

8%

6%

24%

20%

52%

47%

17%

27%

2013

2012

Always Usually Sometimes Never

19% (23%)

post one

57% (58%)

post some

24% (20%)

post most or all

WHERE HOW MANY

83% (73%)

of those who post photos or videos online do so during the event.

post on Facebook

91% (94%)

post on Twitter*

19%

post on Snapchat* 12%

post on Instagram*

38%

post on YouTube

7% (7%)

49% (32%) 30% (19%) 46% (30%) 41% (33%)

Word of Mouth

Q. On average, how many people do you tell about a live event that you are interested in attending? Q. Have you ever been influenced by fan reviews / Facebook posts / tweets to attend a concert / sporting event / live theater or arts event / live family show?


On average, live event attendees tell 10 (8) people about a live event that they are interested in attending. 45% (30%) have been influenced to attend a live event by a Facebook post; 42% (36%)

have been influenced by fan reviews; 26% (18%) have been influenced by a tweet. Facebook is most influential for concerts and fan reviews are most influential for live theater or arts events and live

family shows.

30% (20%) 16% (14%) 20% (15%) 11% (12%)

37% (33%) 30% (24%) 63% (56%) 55% (48%)

PERCENT THAT HAVE BEEN INFLUENCED TO ATTEND BY:

Fan Review

Word of Mouth Awareness Lift

Q. Were you aware of the event before seeing the Facebook post / tweet to attend a concert / sporting event / live theater or arts event / live family show? Note: Population is those who were influenced to attend an event by a Facebook post or tweet.


50% of live event attendees who were influenced to attend a live event by a Facebook post were not aware of the event before seeing the post; 47% of those influenced to attend by a tweet were not aware of the event before

seeing the tweet.

49%

54%

30%

35%

46%

47%

32%

44%

I didn’t know about the

event…

PERCENT NOT AWARE OF THE EVENT PRIOR TO SEEING THE SOCIAL MEDIA POST

59%

34%

23% 12%

9% 8% 5% 4% 4% 3% 3% 3% 2% 1% 1% 0%

4%

50%

31%

18% 8% 9%

4% 4% 3% 2% 1% 0% 5%

2013 2012

Deal of the Day Sites

Q. Which of the following deal of the day sites have you purchased through? Note: Asterisks indicate that this was not a response option in 2012.


Groupon and Living Social are still the most popular deal of the day sites among live event attendees. 59% (50%) have purchased from Groupon; 34% (31%) have

purchased from Living Social. More live theater or arts event and live family show attendees use deal of the day sites compared to concert and sporting event

attendees.

57% (50%)

34% (31%)

57% (49%)

31% (30%)

64% (51%)

37% (32%)

64% (54%)

37% (33%)

Deal of the Day Site Forwarding Behavior

Q. On average, how many people do you forward deal of the day offers to? Note: Population is deal of the day site users.


51% (53%) of attendees that use deal of the day sites forward the offers to others. On average, each deal of the day offer is forwarded to 2.2 people.

2%

2%

4%

3%

28%

28%

17%

19%

49%

48%

2013

2012

11+ 6 to 10 2 to 5 1 None

51% (51%)

55% (59%)

2.2 (2.1)

2.6 (2.6)

% THAT FORWARD

AVERAGE # FORWARDED TO

50% (50%) 2.2 (2.1)

52% (49%) 2.1 (1.7)

Live Event Ticket Purchases on Deal of the Day Sites

Q. How often have you purchased event tickets on deal of the day sites? Q. Thinking about your most recent live event purchase through a deal of the day site... Note: Population is deal of the day site users.


49% (42%) of live event attendees that use deal of the day sites have purchased live event tickets through these sites.

4%

6%

23%

29%

15%

14%

58%

51%

2012

2013

Many times A few times Once Never

of live event attendees who have purchased live event tickets on a deal of the day site were aware of the event before purchasing their tickets.

53% (55%) were aware of the artist/team before purchasing their tickets on the deal of the day site.

88% (85%)

of those who were aware of the artist/team had seen them live before.

42% (46%)

CONCERT ATTENDEES


Social Media Usage



YouTube and Facebook are the most popular social media sites among concert attendees. 86% use YouTube and 84% use Facebook.

86% 42%

20%

84% (85%)

43% (37%)

10%

44% (40%)

23% 42%

7% (7%)



Pinterest

Vine

Foursquare MySpace



friends 43

friends

356

friends 39

Concert attendees have the most friends/followers on Facebook, Twitter and Instagram.



I follow 153

Follow me 123

I follow 53

Follow me 59

I follow 28

Follow me 29

I follow 13

Follow me 13

I follow 135

Follow me 148

Brand Engagement on Social Media

Q. Have you done the following… Q. Would you do the following…


52% of concert attendees have followed a brand based on an artist’s post on social media; 51% have engaged with a brand on social media to gain access to music or related concert promotions.

HAVE DONE WOULD DO

51%

52%

65%

56% Follow/ friend / subscribe to a

brand based on an artist’s post on social media

Engage with a brand on social media to gain access to music

related content or promotions

Twitter Activities



20% (14%)

6% 11% 19% 40% 23%

Every day



Less often

Never

Q. Have you participated in any of the following activities on Twitter: Q. How often do you retweet or reply to an artist or band’s tweet?


have retweeted or replied to an artist or band’s tweet.

77%

73%

49%

46%

27%

27%

66%

42%

Followed an artist or band

Tweeted that you are planning to attend a concert

Used a hashtag in relation to an artist or concert*

Interacted with a venue, ticketing service or artist’s customer service team*

Participated in an concert-related sweepstakes*

2013

2012

73% of concert attendees have followed an artist or band; 49% have tweeted that they are planning to attend a concert.

84%

73%

70%

67%

60%

49%

44%

37%

74%

61%

62%

56%

39%

34%

"Liked" an artist or band's fan page

Shared the experience or pictures of the concert

Shared that you were going to a concert

Made status updates about concerts


Shared on an artist or band's fan page

Shared or invited a friend to a concert

Participated in a concert sweepstakes*

2013

2012

On average, concert

attendees have liked 13

artist or band’s fan pages.

Facebook Activities




34% (34%)


Facebook usage in relation to concerts continues to rise. 84% (74%) of concert attendees have liked an artist or band’s fan page; 73% (61%) have shared the experience or pictures of the concert on Facebook.


Q. Please tell us how interested you are in using an interactive seat map for concerts: Q. If you could see where your friends are sitting on an interactive seat map for concerts how likely would you be to: Note: Population is Facebook users.


See Who’s Sitting Where Tag Your Seat


Tag Yourself

UPGRADE

of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at concerts.

55% (49%)

of Facebook users are Very or Somewhat interested in sharing exactly where their concert seats are with their Facebook friends.

52% (44%)



56% (46%)


53% (42%)


45% (36%)

Concert Lifecycle

Q. Do you do any of the following to get amped up for a concert? Q. Do you do any of the following after attending a concert? Note: Asterisks indicate that this response option was only available with regards to one time point.


Attendees get amped up for a concert by listening to music, reading about the artist or band and watching concert videos. Attendees re-live the experience after the concert by listening to

the music, looking at photos and watching videos from the concert that they attended.

85%

44%

40%

29%

0%

29%

29%

23%

22%

19%

19%

15%

4%

79%

33%

26%

61%

51%

29%

21%

25%

19%

18%

14%

4%

Listen to the music

Read about the artist/band

Watch previous concert videos

Look at photos

Watch videos from the concert that you attended*

Like the artist/band on Facebook

Look for a setlist from previous shows / the show that you attended

Post/tweet about going to a concert

Watch artist interviews

Read general music news

RSVP on Facebook for the event*

Follow the artist/band on Twitter

Participate in artist chats online

Before

After

BEFORE

AFTER

Tour Tracking

Q. Do you do the following online: Q. How do you track them?


34% (29%) of concert attendees follow tours online; 27% (22%) keep track of shows that they can’t attend. Concert attendees that track tours online are most likely to do so via Facebook. Although tour tracking via

the artist websites is still popular compared to last year, fewer concert attendees are using this method while more are using social media.

66%

56%

27%

2%

15%

59%

64%

22%

2%

19%

Facebook

Artist Web Site

Twitter

MySpace

Other

2013

2012


Q. Have you ever posted photos or videos from your concert online? Q. How much do you usually post? Note: Asterisks indicate that this was not a response option in 2012.


Q. Where do you post them? Q. Do you post them during the concert? Note: Population is those who took photos/videos.

83% (70%)

of those who post photos or videos online do so during the concert.

of concert attendees who took photos or videos at a concert post them online.

76% (69%)

7%

5%

23%

18%

52%

47%

17%

29%

2013

2012


WHERE HOW MANY

17% (22%)

post one

57% (57%)

post some

25% (20%)

post most or all

post on Facebook

91% (95%)

post on Twitter*

20%


post on Instagram*

41%

post on YouTube

9% (8%)

SPORTING EVENT ATTENDEES


Social Media Usage



YouTube and Facebook are the most popular social media sites among sporting event attendees. 85% use YouTube and 82% use Facebook.

85%

36% 14%

82% (79%)

40% (37%)

9%

44% (41%)

17% 33%

7% (7%)


Snapchat Instagram

Twitter

Pinterest Vine

Foursquare MySpace



friends 39

friends

315

friends 46

Sporting event attendees have the most friends/followers on Facebook, Twitter and Instagram.



I follow 143

Follow me 99

I follow 53

Follow me 47

I follow 31

Follow me 29

I follow 9

Follow me 10

I follow 107

Follow me 115

Twitter Activities



17% (15%)

4% 13% 22% 38% 23%

Every day



Less often

Never

Q. Have you participated in any of the following activities on Twitter: Q. How often do you retweet or reply to a league, team or player’s tweet?


have retweeted or replied to a team, league or player’s tweet.

77%

62%

46%

38%

25%

24%

60%

34%

Followed a team, league, or player

Used a hashtag in relation to a team or game*

Tweeted that you are planning to attend a game

Participated in an game-related sweepstakes*

Interacted with a venue, ticketing service or team's customer service team*

2013

2012

62% of sporting event attendees have used Twitter to follow a team, league, or player; 46% have used a hashtag in

relation to a team or game.

71%

65%

59%

58%

52%

36%

29%

27%

62%

54%

48%

48%

27%

22%

"Liked" a team, league or player's fan page

Shared the experience or pictures of the game

Made status updates about sporting events

Shared that you were going to a game


Shared on a team, league or player's fan page

Shared or invited a friend to a game

Participated in a sporting event sweepstakes*

2013

2012

On average, sporting event

attendees have liked 6

team, league, or player fan pages.

Facebook Activities




34% (35%)


Facebook usage in relation to sporting events continues to rise. 71% (62%) of sporting event attendees have liked a team, league or player’s

fan page; 65% (54%) have shared the experience or pictures of the game on Facebook.


Q. Please tell us how interested you are in using an interactive seat map for sporting events: Q. If you could see where your friends are sitting on an interactive seat map for sporting events how likely would you be to: Note: Population is Facebook users.




Tag Yourself

UPGRADE

of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at sporting events.

54% (47%)

of Facebook users are Very or Somewhat interested in sharing exactly where their sporting event seats are with their Facebook friends.

50% (42%)



53% (45%)


48% (42%)


43% (38%)


Q. Have you ever posted photos or videos from your sporting event online? Q. How much do you usually post? Note: Asterisks indicate that this was not a response option in 2012.


Q. Where do you post them? Q. Do you post them during the sporting event? Note: Population is those who took photos/videos.

89% (83%)

of those who post photos or videos online do so during the game.

of sporting event attendees who took photos or videos at a game post them online.

71% (63%)

11%

8%

32%

28%

47%

47%

11%

17%

2013

2012


WHERE HOW MANY

21% (24%)

post one

57% (59%)

post some

21% (17%)

post most or all

post on Facebook

91% (92%)

post on Twitter*

20%


post on Instagram*

32%

post on YouTube

5% (6%)

LIVE THEATER OR ARTS ATTENDEES


Social Media Usage



YouTube and Facebook are the most popular social media sites among live theater or arts event attendees. 83% use YouTube and 80% use Facebook.

83% 39%

12%

80% (76%)

34% (17%)

8%

48% (43%)

12% 29%

5% (5%)



Pinterest

Vine

Foursquare MySpace



friends 30

friends

286

friends 41

Live theater or arts event attendees have the most friends/followers on Facebook, Twitter and Instagram.



I follow 119

Follow me 101

I follow 38

Follow me 43

I follow 24

Follow me 24

I follow 9

Follow me 10

I follow 88

Follow me 91

Twitter Activities



15% (13%)

5% 11% 22% 47% 16%

Every day



Less often

Never

Q. Have you participated in any of the following activities on Twitter: Q. How often do you retweet or reply to live theater or arts event’s tweet?


have retweeted or replied to an live theater or arts event’s tweet.

84%

29%

26%

25%

17%

12%

27%

22%

Tweeted that you are planning to attend a live theater or arts event

Followed a live theater or arts event

Used a hashtag in relation to a live theater or arts event*

Interacted with a venue, ticketing service or live theater or arts event's customer service team*

Participated in an live theater or arts-related sweepstakes*

2013

2012

29% of live theater or arts event attendees have tweeted that they are planning to attend a live theater or arts event;

26% have followed a live theater or arts event on Twitter.

61%

55%

52%

49%

48%

33%

31%

20%

43%

40%

36%

37%

19%

20%

"Liked" a live theater or arts event's fan page

Shared that you were going to a live theater or arts event

Shared the experience or pictures of the live theater or arts event

Made status updates about a live theater or arts event


Shared on a live theater or arts event's fan page

Shared or invited a friend to a live theater or arts event

Participated in a live theater or arts event sweepstakes*

2013

2012

Facebook Activities




30% (28%)


Facebook usage in relation to live theater or arts events continues to rise. 61% (43%) of live theater or arts event attendees have liked a live theater or arts event’s fan page; 55% (40%) have shared that they were

going to a live theater or arts event.


Q. Please tell us how interested you are in using an interactive seat map for live theater or arts events: Q. If you could see where your friends are sitting on an interactive seat map for live theater or arts events how likely would you be to: Note: Population is Facebook users.




Tag Yourself

UPGRADE

of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at live theater or arts events.

43% (33%)

of Facebook users are Very or Somewhat interested in sharing exactly where their live theater or arts event seats are with their Facebook friends.

41% (33%)



46% (32%)


45% (33%)


38% (27%)


Q. Have you ever posted photos or videos from your live theater or arts event online? Q. How much do you usually post? Note: Asterisks indicate that this was not a response option in 2012.


Q. Where do you post them? Q. Do you post them during the live theater or arts event? Note: Population is those who took photos/videos.

81% (71%)

of those who post photos or videos online do so during the live theater or arts event.

of live theater or arts event attendees who took photos or videos at an event post them online.

62% (57%)

5%

4%

22%

19%

54%

47%

19%

29%

2013

2012


WHERE HOW MANY

24% (28%)

post one

58% (56%)

post some

18% (16%)

post most or all

post on Facebook

93% (94%)

post on Twitter*

14%


post on Instagram*

29%

post on YouTube

5% (6%)

LIVE FAMILY SHOW ATTENDEES


Social Media Usage



Facebook and YouTube are the most popular social media sites among live family show attendees. 85% use Facebook and 83% use YouTube.

83% 49%

12%

85% (82%)

31% (28%)

9%

38% (35%)

10% 33%

6% (8%)



Pinterest

Vine

Foursquare MySpace



friends 38

friends

309

friends 38

Live family show attendees have the most friends/followers on Facebook, Twitter and Instagram.



I follow 132

Follow me 91

I follow 59

Follow me 58

I follow 33

Follow me 27

I follow 12

Follow me 11

I follow 121

Follow me 115

Twitter Activities



15% (12%)

5% 17% 22% 34% 21%

Every day



Less often

Never

Q. Have you participated in any of the following activities on Twitter: Q. How often do you retweet or reply to a live family show’s tweet?


have retweeted or replied to an family show’s tweet.

79%

Note: Asterisks indicate that this was not a response option in 2012.

16%

15%

15%

11%

7%

17%

14%

Tweeted that you are planning to attend a live family show

Followed a live family show

Used a hashtag in relation to a live family show*

Interacted with a venue, ticketing service or live family show's customer service team*

Participated in a live family show-related sweepstakes*

2013

2012

16% of live family show attendees have tweeted that they are planning to attend a live family show; 15% have followed

a live family show on Twitter.

55%

55%

49%

49%

48%

30%

27%

19%

40%

40%

35%

37%

18%

17%

"Liked" a live family show's fan page

Shared the experience or pictures of the live family show

Shared that you were going to a live family show


Made status updates about a live family show

Shared on a live family show's fan page

Shared or invited a friend to a live family show

Participated in a live family show sweepstakes*

2013

2012

Facebook Activities




38% (35%)


Facebook usage in relation to live family shows continues to rise. 55% (40%) of live family show attendees have liked a show’s fan page; 55% (40%) have shared

the experience or pictures of the live family show on Facebook.


Q. Please tell us how interested you are in using an interactive seat map for live family shows: Q. If you could see where your friends are sitting on an interactive seat map for live family shows how likely would you be to: Note: Population is Facebook users.




Tag Yourself

UPGRADE

of Facebook users are Very or Somewhat interested in seeing exactly where their Facebook friends are sitting at live family shows.

48% (42%)

of Facebook users are Very or Somewhat interested in sharing exactly where their live family show seats are with their Facebook friends.

46% (40%)



53% (40%)


45% (35%)


43% (32%)


Q. Have you ever posted photos or videos from your live family show online? Q. How much do you usually post? Note: Asterisks indicate that this was not a response option in 2012.


Q. Where do you post them? Q. Do you post them during the live family show? Note: Population is those who took photos/videos.

82% (75%)

of those who post photos or videos online do so during the live family show.

of live family show attendees who took photos or videos at the show post them online.

68% (62%)

8%

7%

22%

19%

53%

49%

18%

25%

2013

2012


WHERE HOW MANY

18% (20%)

post one

56% (57%)

post some

25% (23%)

post most or all

post on Facebook

94% (95%)

post on Twitter*

8%


post on Instagram*

31%

post on YouTube

3% (5%)

Entertainment & Humor

Getting social with the U.S. live event fan