GAMING AND FILMS ARE INEXTRICABLY LINKED

GAMERS CAN BE REACHED IN CINEMA

CINEMA: THE QUALITY BROADCAST CHANNEL

55% are non listeners of commercial radio (listen to less than 1 day per week / none)

Source: TGI GB 2011 Q3 | Base : All 15+ Adults | Target:: Game console owners

76% are light TV viewers* (watch less than 20 hours a week)

72% are heavy internet users(every day / most days)

Index 127

Index 92

Index 110

Index 131

59% are medium / heavy cinemagoers (visiting more than 2 or 3 times a year) (watch less than 20 hours a week)

Cinemagoers Gamers

15-24 20% 23%

25-34 19% 22%

35-44 20% 24%

45+ 41% 31%

Men 48% 51%

Women 52% 49%

ABC1 61% 56%

C2DE 39% 44%

CINEMAGOERS ARE GAMERS

Source : TGI Q3 2011, Base: All 15+ AdultsTargets: All Cinemagoers; Games console owners

CINEMAGOERS HAVE HIGH LEVELS OF CONSOLE OWNERSHIP21.6M OWN A GAMES CONSOLE AND 8.5M (40%) OF THOSE ARE THE MAIN USERS.

CINEMA: THE ULTIMATE BRAND EXPERIENCE

Source ; TGI Q3 2011 | Base : All 15+ Adults | Target : All Cinemagoers

Nintendo Wii

Nintendo DS / DSi XI

Game Boy Advance

Game Boy

Sony PS2

Sony PS3

Sony PSP / PSP Go

Sony PS

Xbox 360

Xbox

27% have bought a new accessories in the past year,

spending above average at£67**

CINEMAGOERS INVEST IN THEIR PASSIONCINEMA: THE ULTIMATE BRAND EXPERIENCE

Source ; TGI Q3 2011 | Base : All 15+ Adults | Target : All cinemagoers, who have a game console in their household* Average UK Adult spend on Consoles : £229 | ** Average UK Adult spend on Console Games : £98.54*** Average UK Adult spend on PC Games : £66.15 | **** Average UK Adult spend on Accessories : £67.66^ Mean number of hours spent playing any games per week : 3.48hrs

Mean hours spent playing any games per week

4.3hrs^

39% have bought a new console in the

past year, spending above average at

£231*

76% have bought a new console games in the past year, spending above average at£100***

39% have bought a new PC games in the past year, spending above average at£69****

A total of £3.3bn was spent on consoles and games in the last year

85% of spend came from people who have visited the cinema

That’s £2.8 billion!

Cinemagoers spent:

£1.6 billion on hardware

£1.2 billion on software

PEOPLE WHO VISIT THE CINEMA ARE A VALUABLE AUDIENCE

Source: TGI Q3 2011 | Base: All 15+ AdultsTarget: All Cinemagoers

36% of cinemagoers use the games feature on their mobile phones

They are 24% more likely* to download games to their phones

They are 29% more likely to play games on their mobile phone / tablet applications

They spend an average of 7hrs per week playing online games

CINEMAGOERS ALSO ENJOY GAMING ON MOBILES & ONLINE

Source: TGI Q3 2011 | Base: All 15+ AdultsTarget: All Cinemagoers

GAMING CLIENTS- TOP 10 SPENDERS IN Q4 2010

CINEMA: THE QUALITY BROADCAST CHANNEL

38% OF CINEMA’S TOTAL GAMING SPEND WAS IN Q4 2010, THAT WAS £3.1M

Source: Nielsen AdDynamix Gaming Advertisers in Cinema only during Oct – Dec 2010

ELECTRONIC ARTS LTD£1.1M

DISNEY INTERACTIVE STUDIOS£411K

BETHESDA SOFTWORKS£59K

KONAMI COMPUTER GAMES UK LTD£20K

NINTENDO (UK) LTD£231K

MICROSOFT LTD£1.2M

SONY COMPUTER ENTERTAINMENT£67K

Source ; TGI Q3 2011 | Base : All 15+ AdultsTarget : All Cinemagoers who own a game console

GAMERS FAVOURITE FILM GENRE

ADVENTURES OF TIN TIN : THE SECRET OF THE UNICORNIND Impacts : 3.8M

IN TIME IMMORTALS 3D A NIGHT IN THE WOODS

SAFE

The majority of gamers love to watch action adventure and thriller films

But as before, they also enjoy films that reflect their favourite games

CINEMA: THE QUALITY BROADCAST CHANNEL

PIRANHA 3DD

IND Impacts : 962K IND Impacts : 1.2M IND Impacts : 192K IND Impacts : 385K IND Impacts : 719K