PRE- PRESENTATION INFORMATIONSERENE & UNSEENGRANT APPLICATION ASSIGNMENT

ELLEN DRUCE c3132722

SERENE & UNSEEN2012

NEWCASTLE’S UNPLUGGED MUSIC FESTIVAL FOR LIVE AND NEW AUSTRALIAN MUSIC

PURPOSENEWCASTLE IS NSW SECOND

LARGEST CITY AND IS SURROUNDED BY A MAGNIFICANT COASTAL SCENERY. IT IS RICH IN MUSICAL CULTURE PARTICULARLY IN SUPPORTING AND PRODUCING NEW ARTISTS.

‘SERENE & UNSEEN’ GIVES THESE NEW ARTISTS THE CHANCE TO NOT ONLY PERFORM AT THE BEAUTIFUL KING EDWARD PARK, BUT TO SHOWCASE THEIR TALENT BY MUSIC LOVERS IN A RELAXED ATMOSPHERE.

WHY ‘SERENE & UNSEEN’?NEWCASTLE HAS PRODUCED SOME OF THE MOST TALENTED

MUSICIANS IN AUSTRALIA. A FEW MENTIONABLES INCLUDE; SILVERCHAIR, THE SCREAMING JETS, CADENCE AND SOFIELLA WATT.

‘SERENE & UNSEEN’ IS JUST WHAT THE NAME SUGGESTS; GIVING NEW ARTISTS THE CHANCE TO PERFORM AND GIVES AUDIENCES THE CHANCE TO SEE NEW ARTISTS BEFORE THEY HIT THE BIG TIME.

WHY KING EDWARD PARK?

http://www.newcastle.nsw.gov.au/recreation/virtual_tours/king_edward_park/flash/

KING EDWARD PARK IS ONE OF NEWCASTLE’S FAVOURITE CULTURAL VENUES. IT SHOWCASES A STUNNING OCEAN VIEW AND IS THE PERFECT LOCATION FOR AUDIENCES TO BRING A CHAIR OR RUG AS WELL AS A PICNIC BASKET TO SIT BACK AND RELAX WHILST WITNESSING ARTISTS MAKE THEIR OFFICIAL DEBUT IN THE HISTORICAL VICTORIAN ROTUNDA. SEE THE LINK BELOW FOR A VIRTUAL VIEW OF KING EDWARD PARK.

EVENT BRIEFTHIS SECTION WILL INCLUDE INFORMATION REGARDING;

• WHEN ‘SERENE & UNSEEN’ WILL BE HELD• MUSIC GENRE• ARIST SELECTION• LINE-UP FORMAT• INTENDED AUDIENCE• OVERALL FESTIVAL CONTENT• SAMPLE FESTIVAL POSTER

WHEN ‘SERENE & UNSEEN’ WILL BE HELDTO MAKE THE MOST OUT OF NEWCASTLE’S FAMOUS

BEACHES, ‘SERENE & UNSEEN’ WILL BE HELD IN THE CITY’S OPTIMAL SURFING SEASON IN AUTUMN.

THE FESTIVAL DATE WILL BE SATURDAY 21ST APRIL, STARTING AT 10.30AM SO LOCAL AND TOURIST SURFERS/AUDIENCES CAN GET IN THE WATER BEFORE THE FESTIVAL KICKS OFF AND CAN DRY OFF IN THE AVERAGE 20°C TEMPERATURE. THE EVENT WILL CONCLUDE AT 6PM AS THE TEMPERATURE BEGINS TO COOL DOWN.

MUSIC GENRE‘SERENE & UNSEEN’ IS

GOING TO BE SET ON AN ACOUSTIC THEME WITH ARTISTS BEING AS UNPLUGGED AS POSSIBLE. THIS ALLOWS FOR A VAST ARRAY OF GENRES TO PERFORM INCLUDING;• INDIE• FOLK• SOFT ROCK/POP• BLUES• ROOTS• JAZZ• REGGAE

AND MANY MORE SUB GENRES UNDER THESE STYLES.

ARTIST SELECTIONARTISTS PERFORMING AT ‘SERENE & UNSEEN’ WILL

FEATURE POPULAR UNSIGNED ACTS FROM THE NEWCASTLE AND HUNTER AREA SUCH AS MELODY POOL, PAT JAMES, NICK AND LIESL AND ADVENTURE, ADVENTURE.

OTHER NEW MUSICIANS WILL BE CHOSEN BY SENDING A SAMPLE OF THEIR MUSIC VIA ‘SERENE & UNSEEN’ EVENT MANAGER’S EMAIL AND IF CHOSEN WILL THEN GO THROUGH A SELECTION PROCESS INCLUDING AN AUDITION PERFORMANCE.

LINE UP FORMATBECAUSE THERE WILL ONLY BE ONE STAGE AT ‘SERENE &

UNSEEN’, SUPPORTING ACTS WILL BE ALLOCATED A PERFORMANCE TIME OF 20 MINUTES AND THE FEATURED ACTS WILL BE ALLOCATED A PERFORMANCE TIME OF 40 MINUTES WITH A 10 MINUTE SET UP TIME BETWEEN EACH ACT IN WHICH PERFORMERS WILL BE INTRODUCED BY A CHOSEN MC. THE LINE UP WILL BE SET OUT AS FOLLOWS;

10.30- 10.40 Welcome to ‘SERENE & UNSEEN’ by event manger

10.40-11.00 Support Act11.00-11.10 Introduction by MC (Set Up)11.10- 11.30 Support Act11.30- 11.40 Introduction by MC (Set Up)11.40- 12.00 Support Act12.00- 12.10 Introduction by MC (Set Up)12.10- 12.30 Support Act12.30-12.40 Introduction by MC (Set Up)12.40- 1.00 Support Act

LINE UP FORMAT1.00- 1.10 Introduction by MC (Set Up)1.10- 1.30 Support Act1.30- 1.40 Introduction by MC (Set Up)1.40- 2.00 Support Act2.00- 2.10 Introduction by MC (Set Up)2.10- 2.30 Support Act2.30- 2.40 Introduction by MC (Set Up)2.40- 3.20 Featured Act3.20- 3.30 Introduction by MC (Set Up)3.30- 4.10 Featured Act4.10- 4.20 Introduction by MC (Set Up)4.20- 5.00 Featured Act5.00- 5.10 Introduction by MC (Set Up)5.10- 5.50 Featured Act5.50- 6.00 Thank you for support ‘SERENE &

UNSEEN’ by event manager

INTENDED AUDIENCEFOR THIS INAUGRAL FESTIVAL, PEOPLE OF ALL AGES ARE

TARGETED TO ENJOY ‘SERENE & UNSEEN’. TARGET AUDIENCES CAN BE DEPICTED BY TICKET PRICES AS FOLLOWS;

ADULT $10.00CHILD (Under 12) $5.00SENIOR/PENSIONER $5.00STUDENT $5.00FAMILY (Two adults + 2 children) $25.00

THE MAIN GOAL OF THE FESTIVAL IS TO SUPPORT NEW ARTISTS AND TO ENSURE THE FESTIVAL IS A SUCCESS IN HOPES OF IT BECOMING AN ANNUAL EVENT.

OVERALL FESTIVAL CONTENT AS WELL AS THE LIVE MUSIC ACTS THAT

WILL BE SHOWCASED AT ‘SERENE & UNSEEN’, THERE WILL ALSO BE VARIOUS STALLS AROUND THE PERIMETRE OF THE PARK VENUE SUCH AS;

• ARTIST AND BAND STALL WHICH WILL GIVE AUDIENCES THE OPPORTUNITY TO MEET THE ARTISTS AND BUY ANY MERCHANDISE THE ARTIST WISHES TO PRODUCE.• NEWCASTLE INFORMATION STALL FOR ALL THE TOURIST AUDIENCE MEMBERS TO GET THE MOST OUT OF THEIR VISIT.• VARIOUS FOOD STALLS SET UP BY LOCAL CAFES AND RESTAURANTS AS AN EXTENSION OF THEIR BUSINESS.

OVERALL FESTIVAL CONTENT

• VARIOUS ART AND CRAFT STALLS SET UP BY LOCAL STORES AS AN EXTENSION OF THEIR BUSINESS TO SHOWCASE NEWCASTLE’S THRIVING ART SCENE.• A KID’S STALL TO OCCUPY CHILDREN ADULTS WHO WANT TO EMBRACE THEIR INNER CHILD WITH ACTIVITIES SUCH AS FACE PAINTING, POI ARTISTRY AND CANDLE STICK MAKING.• OFFICIAL SPONSOR STALL WHERE EVENT INFORMATION CAN BE OBTAINED.

SAMPLE EVENT POSTERSERENE & UNSEEN

NEWCASTLE’S UNPLUGGED MUSIC FESTIVAL FOR LIVE AND NEW

AUSTRALIAN MUSIC

INTRODUCING

MELODY POOL ⚝ PAT JAMES ⚝ NICK & LIESL ⚝

ADVENTURE, ADVENTURE ⚝

SATURDAY 21ST APRIL 2012

KING EDWARD PARK,

NEWCASTLE

TICKETS ON SALE NOW

Visit www.serene&unseen.

com.au

GENERAL INFORMATION FOR THE PUBLIC• ‘SERENE & UNSEEN’ IS AN ALL AGES EVENT PROVIDING THAT CHILDREN UNDER THE AGE OF 16 ARE ACCOMPANIED BY A RESPONSIBLE ADULT.• ALCOHOL IS PERMITTED FOR ADULTS OVER THE AGE OF 18 WITH CONSUMPTION LIMITED TO 4 STANDARD DRINKS PER ADULT. INSPECTION OF ALCOHOL BROUGHT TO THE EVENT WILL BE UNDERTAKEN UPON ARRIVAL AT THE ENTRANCE GATE TO ENSURE RESPONSIBLE ALCOHOL CONSUMPTION.• THIS IS A STRICTLY NO DRUG EVENT. PROCEDURES WILL BE PUT INTO PLACE FOR ANY PERPETRATORS.

OVERVIEW- WHY CHOSE ‘SERENE & UNSEEN’ FOR

GRANT APPLICATION• ‘SERENE & UNSEEN’ PROMISES HIGH QUALITY ENTERTAINMENT AIMED AT A VAST AUDIENCE.• NEWCASTLE’S AUTHENTIC MUSIC AND CULTURAL SCENE WILL BE PUT ON DISPLAY BY SHOWCASING NEW MUSIC AND VARIOUS LOCALLY RUN STALLS IN ONE OF IT’S MOST MAGNIFICANT SCENERIES.• THE UNIQUE OPPORTUNITY TO WITNESS RISING PERFORMERS WILL PROVIDE AUDIENCES WITH A FEELING OF CONNECTEDNESS ON A MORE PERSONAL LEVEL WITH THE AUSTRALIAN MUSIC SCENE.

REFERENCES• Auslander, P, 1998. Seeing is believing: Live performance and the discourse of authenticity in rock culture. Literature and Psychology, [Online]. 44(4), 1-26. Available at: http://0-lion.chadwyck.co.uk.library.newcastle.edu.au/searchFulltext.do?id=R01609276&divLevel=0&area=abell&forward=critref_ft [Accessed 24 April 2012].• Earl, P.E, 2001. Simon's travel theorem and the demand for live music. Journal of Economic Psychology, [Online]. 22, 335-358. Available at: http://0-ac.els-cdn.com.library.newcastle.edu.au/S016748700100037X/1-s2.0-S016748700100037X-main.pdf?_tid=0f4f4a3794a127ebbbe9850b77eaa3ce&acdnat=1335816510_7db0755530fd643a107e39c515ac8c66 [Accessed 24 April 2012].• Holt, F, 2010. The economy of live music in the digital age. European Journal of Cultural Studies, [Online]. 13(2), 243-261. Available at: https://blackboard.newcastle.edu.au/bbcswebdav/pid-1716689-dt-content-rid-664160_1/courses/CRS.101302.2012.S1/Holt%20live%20music%20digital%20age.pdf [Accessed 24 April 2012].• Newcastle Music Directory. 1999. Artists. [ONLINE] Available at: http://www.newcastlemusic.com/artists.php. [Accessed 28 April 12].• triple j UNEARTHED. 2012. Artists. [ONLINE] Available at: http://www.triplejunearthed.com/Artists/. [Accessed 30 April 12].• Visit NSW. 2012. King Edward Park- Newcastle. [ONLINE] Available at: http://www.visitnsw.com/destinations/north-coast/newcastle-area/newcastle/attractions/king-edward-park. [Accessed 27 April 12].