Florence and the Machine.

Origin: London, England.Years active: 2007-present.Labels: Moshi Moshi, IAMSOUND, Island, Universal Republic, Republic.

We have chosen the song Howl by Florence and the Machine to create a music video to. Florence and the Machine hasn’t made a music video for this song yet, but she does has clear conventions in her other music video. Mystical and unusual is usually the route taken when a video for this artists music is released.

On the actual music itself, Florence has a clear sense of how music should feel both when hearing it, or performing it- “It’s something overwhelming and all-encompassing that fills you up, and you're either going to explode with it, or you're just going to disappear.” Although her music and videos is a genre of its own Florence claims, “I didn’t set out to be wacky. I just want to be emotive” we’ll use this concept when it comes to planning, filming and creating our music video. Florence writes her best music when she’s drunk, saying “you’re lucid, but you’re not really there. I like those weird connections in the universe.”

Florence on music.

Awards.2009• Won Brit award for Critics choice award.• Won mercury prize.• Won UK Festival award for best breakthrough act.

2010• Won Brit award for MasterCard British album of the year.• Won MTV video music award for best art direction for ‘Dog days are over’.• Won Q award for best female.• Won Q award for best song.

Critics on Florence.“She is the latest in a line of great English pop eccentrics.”

“The most peculiar and most highly acclaimed female singer of the moment.”

Allmusic referred to ‘lungs’ as, “one of the most musically mature and emotionally mesmerising albums of 2009.”

“She always makes you feel something.”

Style and Influences.Welch said that Grace Slick was one of her biggest influences. “Dark, robust and romantic.”

Lyrics related to renaissance artists.

“Classic soul and mid-night-on-the-moores English art rock.

DiscographyLungs- • Debut album by Florence and the machine. • Released on July 3rd 2009 by island records. • It debuted at number 2 on the UK album chart for 5

weeks after its release.• It has sold more than 3 million copies worldwide.

Ceremonials- • The second studio album.• Released on October 28th 2011 by island Records.• All of the songs were produced by Paul Epworth.• Ceremonials debuted at number 1 on the UK albums chart.

Also peaked at number 6 on the US billboard chart becoming the bands first top 10 album in the united states.