ABOUT: FLOGS

© Copyright Flogs International 2012

› Flogs connects you to your favorite events by importing specific events or the complete schedule directly into your personal calendar.

› Our unique synchronization technique allows us to manage your calendar for you and keep you up to date on changes and additional events.

› Flogs is platform neutral and synchronizes with all popular platforms including Windows Live Calendar, Apple iCal, Google Calendar, Outlook, iPhone and Blackberry

› Create and share calendars with your friends and family through social networks

› Who: Moto GP

› What do they want to achieve › Implementation› Activation› What are the Results

© Copyright Flogs International 2012

› MotoGP is the premier motorcycle racing World Championship; an eighteen-race series visiting fourteen countries, four continents and with pan-global television coverage fielded by four manufacturers; Ducati, Yamaha, Honda and Suzuki.› Established as a World Championship in 1949, MotoGP is now into its 63rd year. › Formerly labeled ‘500cc’› MotoGP has been administrated by commercial rights owners Dorna Sports› More than 2.3 million people came through the gates of the circuits to watch MotoGP in 2011.

BUSINESS CASE: MOTO GP

› Who: Moto GP› What do they want to achieve

› Implementation › Activation› What are the Results

© Copyright Flogs International 2012

› Service their fans› Keep their fans up to date› Creating a new communication channel› Bring news in a new way› Giving up incentives to loyal fans

BUSINESS CASE: MOTO GP

› Who: Moto GP› What do they want to achieve › Implementation

› Activation› What are the Results

© Copyright Flogs International 2012

› Widget in fan-section

BUSINESS CASE: MOTO GP

› Who: Moto GP› What do they want to achieve › Implementation

› Activation› What are the Results

© Copyright Flogs International 2012

› Banner in fan-section

BUSINESS CASE: MOTO GP

› Who: Moto GP› What do they want to achieve › Implementation › Activation

› What are the Results

© Copyright Flogs International 2012

› News article on website

BUSINESS CASE: MOTO GP

› Who: Moto GP› What do they want to achieve › Implementation › Activation

› What are the Results

© Copyright Flogs International 2012

› Facebook message› Multiple tweets (also from fans)

BUSINESS CASE: MOTO GP

› Who: Moto GP› What do they want to achieve › Implementation › Activation

› What are the Results

© Copyright Flogs International 2012

› Total subscriptions 44,511› Tweets and retweets on the original tweet› Shares and comments on Facebook message

BUSINESS CASE: MOTO GP