Final concept, USP, Target market

Final concept

• We will use a girl and a boy as a couple. The boy will be in control of the relationship and this will lead to them arguing and fighting. We could use different locations and scenes to show this. It will consist of a parallel, narrative structure as the video will have a storyline.

Final USP

• Our USP is the way we are going to use a parallel structure and represent emotions through our different scenes with the use of impressionist.

Final idea

• We have chosen to take forward all of our ideas and combine them together as we believe that they will all relate and make it more interesting having more of a range of scenes.

Target market

• Our target market will be ranged from teenage upwards as this age is roughly the age group that are fans of Rihanna and are interested in music and new videos that are released.