FILM TRAILERSHolly Taylor

What are film trailers?• A montage edit of clips from the film, roughly around 2-3 minutes

long in time.• Include actors names.• Rough storyline.

Famous film trailers include;• Cloverfield; due to being very obscure about the film title and what

the storyline actually incoporated. https://www.youtube.com/watch?v=IvNkGm8mxiM

Purpose of trailers.• To inform the audience what the film is about; storyline

and genre.• Promote the film in order to persuade the audience to

watch the film.

How do they work and achieve their purpose?They try to excite the audience so they will watch the film by;• Featuring the best parts of the film.• Introducing the characters and the storyline.• Establish the genre and link to their target audience.• They do not fully explain the plot therefore in order to find out the

resolution or ending you will need to go see the film in the cinema.• Also by showing the actors off, it will generate more of a buzz as well

known stars will have followings that will want to see the movie. Also some actors are known for being in a specific genre of film on numerous occasions.

• E.g. If Jason Statham was in a new film, it would be obvious to many who knew of him that he would be in a crime or action thriller film.

Who are they for?

A specific target audience i.e• Teenage boys and girls• Families• Couples• Male• Female• Age groups; 16-25, 25-35, 35+

• Specific fans of the genre, e.g. horror.

Where do we watch trailers?

• TV; before a related genre programme to the film. After 9pm it is watershed, therefore genres like horror would be generally shown around this time.

• Online; YouTube (one of the main sites to post the video) and then it can be shared on social media sites such as twitter, Facebook etc.

• Cinema; before a related genre of film that is similar to the trailer.

When are they released?

• Typically around 3- 8 months before the actual release day.

• However can also depend on how anticipated the film is, generally highly anticipated films release trailers towards the higher end of the spectrum i.e. 7/8 months before release.

Star Wars• For example;• Star wars trailer published in April yet the film is due for

release in December (8 months).• https://www.youtube.com/watch?v=ngElkyQ6Rhs

• This film is generally more anticipated because of its previous acclaimed films in the saga.

• The last film was 1983; as a result it leaves the huge audience desperate for new clips/

Fifty shades of grey:• Fifty shades of grey trailer published in July, yet the film

was released in February the following year (7 months).

• This film were generally more anticipated because of the already established acclaimed book with a huge audience who were desperate for clips.

• https://www.youtube.com/watch?v=SfZWFDs0LxA