Film: The Market

Film: The Market

Plot: A young man redesigns his hometown Chitral all alone happily and gets tremendous success and pleasure.

Scene-1 Duration: 3 Minutes

Jamal takes a loan from HSBC and starts redesigning his home village in Chitral. He plans to open a small hotel with brand name “23572”, a sweet shop with brand name “Smile” and a book store with a brand name “Lotus”. He is overjoyed for getting approval.

DaytimeIndoor Chitral

Pers

ona

Character Definition

Jamal


Jamal meets with his friend, Jalal and informs him about the loan. Jalal, you should not take such a big risk. Someone has to take the initiative so I did, Jamal says. You want to become a leader as your name suggests, Jalal says. No, it is human who has to do something for society, Jamal says. Have you made business plan, Jalal inquires. It is determination and not business plan that makes the difference, Jamal replies. OK, I will see you later, Jalal takes his leave.

Daytime IndoorChitral

Pers

ona

Character Definition

Jalal


Jamal hires an advertising firm, Fasttrack, to develop a cost-effective campaign for him. Chief creative officer, Jawaria, likes his three projects. She inquires too much about titles of three projects. Jamal narrates Lotus brings smile in everyone; fate-bound and work-bound. 23572 stands for all people and China likes this title. Jawaria says that these titles are very attractive and our agency would be able to carve distinctive designs for each project. I am more concerned about media budget, Jamal says. You don’t worry. Our agency would chalk out special near-free promotional budget for you, Jawaria says. Jamal thanks her.


Pers

ona

Character DefinitionHeroic Endeavor

Jawaria

Scene-4Duration: 5 Minutes

One day, Jamal meets with a columnist, Atif, while overseeing work at the under construction hotel. He explains his vision about villagers and informs him about development journalism. Atif impressed by the knowledge and promises to highlight the three projects in his column. Jamal suggests him to write three columns on each project with a gap of five days. Atif says, it is a great idea. They enjoy black Australian coffee.

Daytime Chitral

Pers

ona


Atif


In Swat city, Jamal and Jalal are in agency of Fasttrack. Jawaria with her team show them advertisement designs and media strategy. Jalal is impressed with the work. We would be able to attract 2 million people with our media strategy, Jawaria says. Jalal says really. Moreover, our agency will charge only 50% design and services charges. I really appreciate your kind gesture, Jamal says. After taking the tea, they leave the elegantly designed agency, Fasttrack.

DaytimeIndoorSwat

Pers

ona



Fasttrack launches the marketing campaign on national media as “Tourist Resort” and receives tremendous response. Jawaria calls Jamal and informs him that she is mailing one-week response of advertising campaign.

Daytime IndoorSwat

Pers

ona

Heroic Endeavor


Tourists and families from Singapore, South Korea and Thailand start visiting from Fridays to Sundays to the village.

Daytime Chitral

Pers

ona

Recognition of Success


Jamal and Jalal are passing through streets of village. Owner of 23572 Hotel invites them for a cup of tea. Jamal says, we would visit you in the afternoon. They take his leave. Jamal tells Jalal that I wanted you to manage the hotel but you are a lotus eater. Jalal says, I spend my time with the best and you are the best. Both laugh louder. Jamal says, you are really a smart friend. A young man thanks Jalal for his business sagacity.

Daytime Chitral

Pers

ona

Characters Definition


Jawaria visits the Tourist Resort i.e. village. Jamal shows her the village, lake and his pet horse. Jawaria falls in love with honest Jamal. Beside the clean blue water of lake, she says, you are like Oscar Wilde. Thank you for associating me with Oscar, Jamal replies. Jawaria asks to marry him.

Daytime Chitral

Pers

ona

Romance Genesis


Jamal and Jawaria enjoy tea in beautiful small house of Jamal. He shows her columns written by Jalil Khan. Wow, that’s great, Jawaria says. He gifts her a book to study and understand love. You should go back to city, Jamal suggests.

Jawaria goes towards her Volvo car. She kisses him from a distance. Jamal smiles.

Daytime Chitral

Pers

ona

Romance Growth


Jamal gets award from the mayor Peshawar city, Mian Imtiaz, besides advertising award. “We are proud of our entrepreneurs and marketers. Multan is hub of innovation and business. I am proud to give excellence awards to people today.” Jawaria congratulates Jamal and tells that she is still studying the book.

Daytime IndoorPeshawar

Mayor Lahore, Jamal & Jawaria

Pers

ona

Heroic Success


Jamal is placing award frames in his bed room when the bell rings. He opens the door and finds Jalal. You got a letter from HSBC. Jamal reads out the letter. “HSBC congratulates you for excellence award and offers 50% loan waive off if you return the micro loan within 6 months.” Jalal thanks God. Let’s enjoy coffee at the hotel 23572. I want to give you some money, Jalal says. I would love to have from you, Jamal laughs.


Pers

ona

Effects of Success Dramatic Change


One Sunday, Jawaria meets with Jamal and defines love with a gift of beautiful locket coining photo of Jamal. She again asks to marry him. Jamal looks at the sky and says "Pleasure is all mine". Jamal says and laughs loudly. First time Jawaria laughs wholeheartedly in life. Both laugh. After a while Jawaria says, I feel happy and secure in your company.

Daytime Chitral

Pers

ona

Romance Climax


Jalal arranges Jamal’s marriage with Jawaria on the boat in the village. He greets all guests especially girl friends of Jawaria from Fasttrack in Lahore. Before going to honeymoon, Jamal speaks to Jalal, you are a sweet friend. I have already dedicated Smile Sweets on your name. Jamal, you are incredible, Jalal says.

Daytime Chitral

Jalal, Jamal, Jawaria & Guests

Pers

ona

Dramatic Change

Key Credits

Sajid Imtiaz: Expert Member CDKN, Member Pakistan Society of Criminology, Economic Advisor shortlisted by British High Commission Islamabad

Visuals: Google Feedback: [email protected]

Note: Writer is committed to donate 5% income from produced-film for establishment of the Takschschilla University.

Characters

Jamal: College Student (GC Chitral)

Jalal: Friend of Jamal

Jawaria: Ad Agency Owner

Atif: Journalist in Peshawar

Proposed cast especially Nadia Khan and Ali Zafar are requested to produce the film in Pakistan. Adcom or Interflow may produce the film.

Entertainment & Humor

Film: The Market