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A presentation made during the Turin Film Festival in Italy on 26th November 2011. The presentation gives a few hints on how to use viral marketing to promote a film online using the case study of Piranha 3D in Switzerland.
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Going viralTurin - 26th November 2011
Mathias Noschis - www.alphapanda.com
Why go viral?
› Coming from someone you trust › High level of attention › Your audience does the work › Limited time and money required › Doesn’t compete with other promotional tools
Mathias Noschis - www.alphapanda.com
Spontaneous, really?
› Well defined target audience › Adapted to some film genres › Requires strategy and planning
Mathias Noschis - www.alphapanda.com
Piranha 3D
› Distributed by Ascot Elite in Switzerland › Released in September 2010 › French part of Switzerland: 1.7 mln people › Target audience: young males 16-24
Day 0 Day 2 Day 4 Day 6 Day 8 Day 10 Day 12 Day 140
5,000
10,000
15,000
20,000
25,000
30,000
Day 1Social media and bloggersseeding
Day 3Fake pressrelease
Day 10Press releaseabout theviral video
Mathias Noschis - www.alphapanda.com
A few figures
› No external costs › 3 days of work › Over 24,000 viewers
Title3 ideas for you
Be current1
Find your audience where they are2
Use a strong message3
Get in touch
Mathias Noschiswww.alphapanda.com@FilmMktg
