Fivikwik ToDo NaHi JoDo

World Cup 2015

Campaign Objective

• Incorporate humour to promote the message of peace and harmony by

using BONDING as a theme

• Company’s says cricket is like fevikwik it bonds people together

• Grabbing Attention To Setting OFF the controversy

Results

More than 25 millions

views

Memorable ad that drive traffic post world cup

matchHindu JanajagrutiSamiti demanded

apology from company in order to hurt sentiments of

corers of Indian