Jacob O’Brien

*Evaluation questions

* Who would be the audience for your product?

* Our production is a action/thriller, the most widely viewed and enjoyed genre of film today, predominantly viewed by males aged 15-30, but there is still a very wide audience as people of both genders and different ages also enjoy action/thrillers. Our production has

“British gangster movie” undertones, things you familiarly see in guy Richie type movies, something that will help to attract a more niche audience of young teens and British crime lovers

People enjoyed the suspense and progression of our opening sequence, I think it our film will attract a wide audience – couple like to go and watch intense movies to get the blood pumping.

Creating hype around your audience, the “must see” exclusivity is key with multiple teaser trailers, modern day techniques include viral campaigns whereas more traditionally junkets, posters and pre film trailers have been used but the marketing environment is constantly changing.(Blair witch project a good example of modern marketing)

Case study examples like working title use certain techniques to sell their film to a wider audience (American) by using well know American actors and an inaccurate representation on British culture however we are playing on the suspense in creating a more progressive film, this sort of action/thriller can be marketed to wide audience cross culturally.

As our target audience includes a wide age range including a lot of teenagers, I think release date is key, school holidays, late winter/ springtime, when people mostly go to the cinema

With our wide audience range, marketing broadly is a must, posters, promotions merchandise, and preview screenings all an option

* In what ways does your product use, develop or challenge forms

and conventions of real products?

*Our opening sequence generally conformed with the genre stereotypes, with the music, shot types and conventions quite typical for an action/thriller. The setting of our product conforms with the opening scene being in a train station – quite a typical scene , however it ends in a quiet park, this subverts from traditional thriller and adds a more sinister effect commonly seen in horrors.

* What kind of media institution might distribute your media

product and why? *Doing research I found a film called “London to

Brighton” by wellington film, it is an independent British crime thriller and I think it can relate to our film, being suspenseful, gripping and progressive. Wellington films are based in Nottingham UK and gained critical acclaim after London to Brighton won many awards and attended film festivals all over the globe wellington are a production company founded in 2000 by producers Rachel Robey and Alastair Clark with the mission of producing British feature films which find an audience both in the UK and overseas, I think this would be the perfect type of institution that would distribute our independent gritty British thriller.

* How does your product represent particular social groups?

*We didn’t set out at the beginning of our production to represent any groups in particular, rather we hoped to attract a wide audience by not using specific characters, our opening scene does not give much away about the characters and so does not represent any specific social groups.

* Looking back at your preliminary task, what do you feel you have learnt in the progression from it

to the full product?

* Filming techniques – different camera shots and angles, how to keep a character in frame, tracking, panning, all these where learn in the build up to filming out production

My ability to work in a team in the field, can listen and combine ideas within a group to make your production the best it can be