- 1. Evaluation Neelam Mattu 5937
2. Why I chose To do a hip-hop and rap music magazine?...I chose
to do hip hop & rap genre because it is the genre I am most
interested in. I like the controversy that hip hop and rap cause in
themusic industry. Hip hop and rap music is themusic genre I am
most passionate about and I knew while creating the magazine I
would putin all of my effort. This magazine will appeal toall the
people I know, so knowing this I realisedthat the hip hop& rap
industry has a wideaudience so this would help make the magazine
work well.In the magazine I chose to use afemale artist in the
article I did sobecause I think that femaleI chose to name my
magazine OldVsNew this was rappers need to be given more because I
personally like the old school hip hop inpublicity and if the
magazinecomparison to the current hip hop music. Also in my went
into production I would use magazine I had a mix of the two so that
the magazinemore female rappers. appeals to all readers. I included
charts, artistinformation and the name of my magazine would
alsoappeal to different readers. 3. 1.In what ways does your media
product use, develop or challenge formsand conventions of real
media products? Masthead Sell line ImageCover Line Lots of
spaceBarcode, Date andPriceThe source magazine cover was the
inspiration for my magazine. Both the magazines have similar top
heavy mastheads, this helps show that the magazine is important and
has some establishment. My magazine follows the dame conventions of
this source magazine as there is one central image that is used to
attract all the audiences to the magazine. The basicproduct
information is on the magazine such as the barcode, date and price
this will make the audience feel informed. Thesell line I have used
is to make the audience feel like they are buying the best hip
hop/rap music magazine out there byincluding what the magazine is
all about in it. Using only one cover line is risky but the issue
is a feature issue so is aimed at a target fan base, this can help
bring people out of the target audience barrier to the magazine
feature. This also makethe issue feel like it is exclusive, this
will get the attention of the 16-22 year old target audiences. 4.
Title (Contents) Mini Article with imagesSubheadingsSimple
PagenumberingSubscriptioninformationThe masthead on my magazine is
a house style continuation from the cover page, this is because I
feel that the font co notates that the name of the magazine with
the OldVsNew. The main image on the contents page issimilar to the
XXL contents page, this is because in my magazine I use two fashion
inspired images to write s smallarticle for that will continue on
the page that is specified, I think that this helps to keep the
audience interested andalso to add something unique to the page.
The simple page numbering is a a typical convention of a real
musicmagazine. The subscription I have added to my music magazine
is also a convention of a real music magazinealthough not used in
the above XXL magazine. I grouped the pages under subheading this
is so that the reader finds it easier to navigate around the page.
5. Images ofthe artistI think that my double page spread is
quitesimilar to this Vogue magazine spread, eventhough my genre is
hip hop. The femalerapper I have in my double page spread isposing
in similar ways to the artist in theVogue magazine this makes my
magazine look very real. The 3 columns text I used also follows the
conventions of a real magazine, and similarly to this Vogue spread
I have onepage which has less text on it. I used imagesthat
represent the artist in a good light andrelate to the article
itself. Picture captionAttractiveTitleBylinePicture credits Text
columns 6. 2.How does your media product representparticular social
groups? The type of social group that the reader falls into is
therebellious, outlaw and hip-hop category who expressthemselves by
the clothes they wear and how they act. Torepresent this type of
reader I used a mini article on the contents page about fashion
that will attract to that target audience. I also advertise the
headphones that the artist featured on the cover is wearing, this
is to entice the reader,the reader as they will want to be like the
artist featured in themagazine.Although I have tried to represent
people of all ethnicI have used bright backgrounds in my magazine
the target audience reader for colours to represent a hip hop
magazine are those who are mainly from anthe youth, which is
African/Caribbean decent this is because these are the areasthe
type of audience where rap/ hip-hop music originates from. To make
mywho will want to magazine appeal to the target audience to listen
to the genreread my magazine.of music I used people of similar
descents to model for my magazine cover. To ensure that I appeal to
other audiences too I used people of different descents on my
contents page and in the double page spread. 7. My magazine genre
(hip-hop/rap) is typicallyaimed at male readers. To overcome
beingbiased to one gender I featured a female artistin the article
and front cover. This representedthe female gender in my magazine.
This helps represent my magazine in a positive light as Iam
appealing to a wide range of audiences. I think my magazine
represents people that listen to the hip hop genre as the model on
the cover is wearing sunglasses which isdeemed as a cool part of
your image, thisalso represents the type of people who listento hip
hop. My cover represents people ofthe listeners social group in a
positive wayas there is nothing immoral or frowned upon.My magazine
also represents youngerpeople, I have done this by having an artist
who is 24 years old, this is not the typical age of a successful
rapper but would be more appealing to the target audience asthey
are of a similar age. 8. 3. What kind of media institution might
distribute yourmedia product and why? Bauer Media Group has many
radio stations and if they have a hip hopmagazine in publication
that is successful they may decide to run a hip-hop/ rap based
radiostation which will encourage more listenersto buy the
magazine. Bauer Media Group Bauer media group are an ideal
distributer for my magazine as they have over 19 million
personcustomer base, although the media group do not currently have
a hip hop genre magazine in publication I believe Bauer media group
are very capable of taking my magazine under their wings for
distribution. Bauer media group currently publish magazines such as
Q, Kerrang and Smash Hits, addinga different genre to this media
group will increase the customers who buy a Bauer media
product.This will be done as they have a circulation for selling
over 35 million copies a week internationally in 15 different
countries.My magazine is aimed at young adults and late teenagers,
Bauer media group have a similarcustomer base already so my
magazine would also appeal to them. For in-depth information on
Bauer media and its http://www.bauermedia.co.uk publications please
follow the Link . 9. IPC media would be an ideal media institute to
distribute my magazine as they are the UKs leading consumer
magazine and digital publishers. They sell over 350 million copies
ayear, a institute as such would be perfect to use as they have 1
in three women a huge customer base to appeal to. Although
currently theyand over 45% of do not publish any hip hop magazines
they do have NME UKs men read anwhich has a Britpop audience thus
having my magazineIPC media product, that is over 27would broaden
IPC media followers. Also having a hip hopmillion of the magazine
would not interfere with the magazines they population.already
publish.I have chosen to use IPC media to publish my magazine as I
believe it is one of the moreestablished media institutes in the UK
that would be able to take on a magazine such as mine. IPC media
has a lot of partnerships with supermarkets, this will ensure my
magazine is well marketed and can reach all of my target audience
readers.For in-depth information on IPC media and itspublications
please follow the Link below.http://www.ipcmedia.com 10. 4.Who
would the audience be for your media product? Age: 16-22 Social
Group: C1 Manual WorkersMy magazine targets the aspirers category
in psychographic profiling,these are people who want to be like the
people included in the magazine in this case like the artist
featured in the magazine.The target reader is interested in music
news and varied artists from older times and in the current news.
In my research I found that the target audience like to read about
different artistsnot everyone picked one artist, the results proved
that each reader liked different artists. I alsofound that the
target reader is someone who likes to read the charts and see which
artists are inconcert at the moment.The target audience will want
to read my magazine as it features all the artists that people
liketo listen to, I know this from my audience research. My
magazine also features all that a goodhip-hop magazine should
feature such as Charts, concerts, artist information, fashion and
muchmore. HOWEVER: My magazine canThe audience I The reader likes
to aimed for was onego to concerts or appeal to a wide range of
readersout of the age or social class I that enjoy reading
underground gigs about the stories ofthat artists they like have
tried to target, There isnothing on my cover, contents or the
artists they listen perform. They areto in my magazine I rebellious
and live article that restricts others from reading them, this is a
good wayhave included thelife according tosuccess story of a their
music. to appeal to a wider audience and gain a larger
readership.rap artist. 11. Links to the type of music, tv shows and
films my target audiencewould watchTv Shows Nick Cannons Wild n
OutFilms Get Rich Or Die
Tryinghttp://www.youtube.com/watch?v=U10H5ypZoLg
http://www.youtube.com/watch?v=lrLEvrKywxYTv Shows The Money And
The PowerFilms A Bronx
Talehttp://www.youtube.com/watch?v=pZqdxYu0ZTI
http://www.youtube.com/watch?v=1bkIqZfviXUMusic Videos Nicki Minaj
Superbasshttp://www.youtube.com/watch?v=4JipHEz53sUMusic Videos
Nicki Minaj SuperbassMusic Videos Nicki Minaj
Superbasshttp://www.youtube.com/watch?v=P3oBZ4_TNyshttp://www.youtube.com/watch?v=vfhVbEaMQEg
12. 5. How did you attract/address your audience?I used an current
artist that The title of my magazine my target audience will be
OldVsNew attracts myfans oftarget audience, this is because during
my audience research I foundthat the audience like to read about
old hip hopnews just as much ascurrent news. To appeal to my target
audience I chose to shootthe artist in headphones that I knew would
attract the attention of the target audience. Using a particularMy
target audience reader is one that type of style on the coveris
quite outspoken and rebellious, model makes the magazinehaving this
in mind using a cover linefit into the genre of hip hopsuch as
Music Is My Drug would and catch the attention of catch the readers
eye. The type ofthe target audience. stories that feature in a
magazine affect the readers decision of actuallybuying the
magazine. The person on the cover isfemale, although this
willattract a lot of femaleTo appeal to my target audience I chose
to readers I think that this willkeep the cover very bare and
minimal. This also attract the males too.has worked in previous
magazine I looked at such as The Source. 13. I chose to use the
images of a male and a female in andTo appeal to my target
commercial fashion style, Iaudience I used the same did this so
that I could have house style colour of purple an article that
would fit intobut also have other coloursthe magazine genre of
hipon the cover to make it lookhop.interestingThe contents page is
I edited the images to lookorganised so I think that this
professional and edgy Iwill attract my targetthink that this will
attract the audience as they will haveaudience too. no problems
navigating through my magazine I have got a subscription I used a
colouredoption at the bottom of thebackground on this page ofpage,
I think this will entice my magazine to make it readers and may
even look different to the cover,make them subscribe to the this
will make the magazine magazinelook more interestingDuring my
audience research I found that my audience wanted a balance of both
text and images so Itried to have this in thecontents. 14. I chose
to use images that I have put the pictureTo appeal to my targetwere
of the artist in a groupcredits on the corner of theaudience I used
twoof friends, I did this becausepage like a flash, thisdifferent
colours on the text my target audience regard makes it
noticeable.to make it look morefriends as family so this
willinteresting.attract them to themagazine too.An article that
tells theI used a by-line to reader about the artistsintroduce the
article Ilifestyle and ambitions alsothink this will
attractincludes what the artist is the readers.releasing next.I
added a bold coloured title for the article on the left hand side
of the first page,I chose to shoot the imagethis will grab the
readers on a plain background I attention. think that this ties in
with theI edited the images to lookprofessional and edgy I cover
and makes the reader think that this will attract thefeel a sense
of house style audience too. to the article. 15. What do you think
of my front cover? Excellent Good Bad 16. What did you think of my
contents page?ExcellentGoodBad 17. What did you think of my double
page spread/article? Excellent Good Bad 18. 6. What have you learnt
about technologies from the process of constructing this product?
During the process of making my magazine for this main task I used
afew different technologies. I used Photoshop CS3 for my front
coverand also for my contents page. I used the program Adobe
InDesign CS3 for my double page spread. I also used macromedia
Fireworks for themaking of a logo. 19. The first thing I had to do
was to place and edit my main image for the front cover.So I had to
open the file by selecting file and place I then selected the image
and began to edit it using the tools. 20. I then had to add my
masthead into the front cover.So I had I selected the TI then
changed the fontsbutton and wrote out my size and styles until I
wastitle happy 21. I then wanted to add a barcodeI wanted the
barcode to be just the lines of black not a pureimage so I used the
cut tool to take out any white to make ittransparent 22. Also In
Photoshop I learnt how to play around with layers.Linked
LayersMoving the order of the layers 23. For the cover I had to
modify the headphones that the model was wearing as I could not get
hold of the ones I wanted. To do this I used I made a circle and a
rectangle macromedia fireworks to and added them to the already I
used the circle tool tomake the logo from thebigger circles cut off
any excess create a circle with a black headphones I wanted to and
I had my logo I changed the outlineuse so that I could add it
tocolours to match as I went the image I had. along. 24. The first
thing I had to do was to get the double page up so that I could
start work on it.So I had to open the file andselect 4 pages so
that therewill be a double page for meto work on. 25. I then had to
add my title to double page spread I then changed the fontssize and
styles until I wasSo I had I selected the T happy, I also flipped
it 90button and wrote out mydegrees so that it was on itstitleside.
26. I then wanted to add the text I had already written out in
wordTo run over the text into theI selected the t button next page
I used the box again and then pasted the sign and clicked the text
text into it.onto the next page 27. I wanted to create a blue line
to separate the title from the article.So I had I selected the
LineI then altered thetoolsize/weight and colour of the line till I
was happy. 28. I wanted to add extra columns to the text I selected
number ofcolumns I needed and thenchanged it on the page. 29. 7.
Looking back at your preliminary task, what do youfeel you have
learnt in the progression from it to the full product? Looking back
at my preliminary task I can see that Ichose a completely different
style this time. I feel that I edited the image better in my main
task than in thepreliminary task. As I have previously mentioned
Ihad to edit the headphones so they looked like abrand of
headphones which I couldnt access at thetime, and I think that
because I have edited the imageadding that logo and also the
sunglasses it looksbetter.I also feel that my coverline on my music
magazine fits well around the image and looks more effective than
having it overriding the image.On my preliminary task I think that
I could have set the page out better although I used the Magic C
magazineconvention I think that the barcode looks too big and out
of place in comparison to my main task product where thebarcode
fits onto the page well.I also believe that having a white
background on my preliminary magazine made the page look boring and
plain, and from this i decided to use the background from the
actual image. 30. Looking back at my preliminary task Iensured that
my images were taken in betterlocation so that I wouldnt have to
edit them too much, the reason for this was because Ifelt that on
the preliminary contents page the image was not edited well. I
think that my main task contents page ismuch more realistic in
comparison to theprevious one. I think that its organised well,and
the numbering, font and sizes are legible and look great.I also
think that the preliminary task contents page is very bare even
though there is a lot going on within the page. Thisis the main
reason for having a coloured background on the second contents
page. I also added an advertisement to thecontents page so that it
looked more professional and realistic, having it also link to the
front cover (headphones that theartist is wearing). I think that
having a masthead that has the same font style as the cover makes
the magazine tie together, on mypreliminary task both the cover and
contents page had different mastheads, this make the magazine not
look realistic. 31. For the main task I made a front cover,
contents page and a double page spread, in the preliminary task
Idid not make a double page spread. In making the double page
spread I have enhanced my skills by usinga different program called
Adobe InDesign CS3. I was able to complete the double page spread
using the all of the skills I had gained from the preliminary task.
I edited images, wrote text, positioned and sized the text, added
captions and also used different tools.
