Conventions from other texts- Editing

• Throughout we used slow paused editing as this is typical of folk music such as ‘Charlie Simpson’s’ ‘Down Down Down’ and ‘Get cape wear Cape fly’s’ ‘I spy’. As most folk music is slow paused (including Mad World by Gary Jules), we mimicked this through the slow pause of the editing. You can see this in our video when we cut from performance to narrative ,as we keep every clip on for a substantial amount of time.

http://www.youtube.com/watch?v=q_g3pT8nac8

http://www.youtube.com/watch?v=4r80Q4XN50o&ob=av2n

Conventions of other Videos - lighting

• we used high key natural lighting inspired by other folk music videos such as ‘Never Shout Never’ ‘What is love’ and Charlie Simpson’s ‘Down Down Down’ . This worked well because it got rid of shadows and give it a more peaceful feel which was important as Folk music has connotations of peace.

Charlie Simpson- ‘Down Down Down’

Our Video

Conventions of other videos –Switch between narrative and

performance.• We also had a performance piece in

the video as this is normally common of music videos such as ‘Charlie Simpson’s ‘Down Down Down’ or ‘Get Cape Wear Cape Fly’s video ‘I Spy’. We switched between the narrative (being the scenes were the couple are arguing) and the performance (being the scenes in the church with the singer and piano player). This technique helps keep the audience engaged as they are not just viewing the same thing but are given more of a variety.

Conventions of other videos –Switch between narrative and

performance.

• Here is an example of how it was used in Charlie Simpson’s ‘Down Down Down’. This video switched between a performance piece and scene were a women is being abused.

Websites which inspired my website

Websites which inspired my website –Colour scheme

• We chose to use the colour scheme of grey, black, white and red which the websites of ‘Gary Jules’ and ‘Get cape wear Cape Fly’ used . This gave it a more modern street feel which linked to the street scene in our video. We used this modern street style as the Cities has connotations of excitement and youth. This helped aim the website at teenagers. This helped us aim our product at a teenage audience which is Gary Jules and Get cape wear cape flies audience.

How was my text style inspired

From these sites text style (especially the logos) I decided a soft looking round text style would be appropriate for my website to aim it at folk fans.

General web site and music website conventions I used

• In my own web site I borrowed the idea of having a banner from Gary Jules website. This was effective to have ,as this would give the audience a convenient way of navigating through the website.

Banner from Gary Jules website

My website

My website Soft looking round text I took from Charlie Simpsons website

Grey ,Black, white and red colour scheme taken from Gary Jules's website and Get Cape Wear Cape fly’s

Banner which I took inspiration from ‘Gary Jules’ site

Digi Pack Colour Scheme

• Most Music Websites will mimic the CD in colour scheme. Here is an example of Get Cape wear cape flies CD and website.

Didgi pack colour scheme

• So we used the same colour scheme of red black white and grey for the album and the website.

How did the didgi pack and CD relate to the video

• For the website I used the colour grey as the dominant colour which give it a clear link to our video as it relates to the scene in the street with the couple arguing . The red also matched the red brick buildings from the video. For the didgi Pack I referenced the video through screen grabs of the street scene and the shot of the sky.

Camera

For the second couple scene I helped record some of the shots. For this it took a few

I also set up the camera

The Editing process Logging and capturing

• Because we had recorded onto a video tape we needed to log and capture this onto the Computer. For this we logged and captured a piece at a time. So we would capture a extreme close up of the keyboard playing the verse, then the chorus and etc.

The editing process - Cutting

• I used the cutting to tool to cut shots which were too long. This was useful as some of the captured scenes would have lost the audiences interest because they were too long. To do this I had to select this tool then cut in through the clip at the right time.

The editing process- Transitions

• I used some of the fading effects to make shots transitioned smoothly between each other. I also used the faders to make sense go into each other smoothly. This was used in the shots from … to … . These made the video transition more smooth as we wanted the audience to feel relaxed and not disorientated by sharp cuts.

Word press

• I used ‘Word Press’ to show all my research and planning.

You tube

• We also used the site ‘You tube’ to find other products of the same genre to give us inspiration for the video. This was useful as we could watch them and pause them on key scenes.

Dream whether

• We designing the website I used photo shop to create the visuals of the site and dream weaver to make it.

How could the video be improved?

Feedback-Bus

• We had mixed responses about the bus traveling backwards. We were told it gave it an interesting effect, but was out of place and didn’t relate to the narrative making it more confusing.

Feedback-narrative

• From the feedback I have learnt that it is important to make sure the story line comes across clearly which was a problem with our music video some of the scenes seem a bit out of place such as the shots with the birds and the boat shot. If we had been able to get more shots of the narrative and extended the story line we could have easily cut these out and have made the video more entertaining.

Feedback Clouds

• We were told that the speed up effects was visually pleasing. It also helped went well with the title ‘Mad World’ ,as it amplified this made world.

Feedback -

• . The long shots detached the audience from the characters which was not intended. Extreme close ups could have made the audience feel more sympathy for the characters which would make the audience more engaged.

Feedback-Narrative

• Although we were trying to get across that the second couples in the video were a happy couple who were contrasting the first this did not come across properly and looked out of place. If we had extended the story of the first couple and maybe shown more scenes of with them so we could be more aware of the context of why they are arguing the audience may have felt more close to the characters.