Evaluation activity 5

How did you attract/address your target audience?

First nine frames of opening sequence

Selling point of our film

• The unique selling point I identify with within our film is that the film is a british urban drama that deals with heavy taboo topics regarding youth such as drugs, relationships, urban deprivation and guidance for young males.

• It is a low budget, art house film • It depicts a group of people under represented

within the British media, the young skating community.

Use of music• Our soundtrack from artist, ‘No Mannerz

works in sync and with clarity in drawing out and aiming at the target audience.

• The fast pace urban grime tone of it is immediately identifiable with young urban males and secludes other potential target audiences for example it is obviously not aimed at mature adults.

http://www.youtube.com/watch?v=gtMH-pD4-CA&safe=active

Link to soundtrack used in video

Use of skating and stunts

• The use of skating and stunts from the skaters builds up the genre to our target audience

• I feel we achieved the right balance between introducing the character and creating a strong mise-en-scene of the urban skater environment.

The fact that we did not use professional skaters means that members of the the target audience may have actually practiced and be able to do these tricks building up a familiarity with the scene / environemnt

Costume

• The connotations of colour of the costume that our character is wearing within the opening

power

Death

Formality

EvilFear

Unknown

Mystery

Similarities with other film openings • Reflecting back on our film opening I see a lot

of the influence of ‘This is England within the opening. The opening brings together both stills and moving image creating a intro into the world of the characters and the settings. Similarly to the opening of this is England the setting of our opening is potently urban

• In comparison to our film opening the titles of the film come in much earlier than within our opening yet similarly our opening aims at setting the atmosphere and using location, costume and stills to initiate the genre and storyline.

It is also clear that in the first nine frames of the opening of this is England they have attracted their target audience/ identified them by using this found imagery of memorable events from the time and it becomes clear that it is a nostalgic urban British drama.

Although our conventions differ from those in this is England we spent a lot of time working with building the feel of an urban drama

Genre conventions or urban dramas

• Dreams/ aspirations/ passions e.g sport• Classes( different range) middle class, lower class, working class • Serious hard hitting issues • Racism/ xenophobia • Sex/sexuality/Homophobia• Abuse• Sex • Illness• Pregnancy • Murder • Morals • Crime • Money/ home / job/ community issues • General suffering/ hardship• Friendship/ relationships/ conflicts • Significant events in history/ news ( current/ popular culture)• Features from other genres e.g comedy • Setting • Close communities • Citities• Busy areas • Stereotypes • Fast moving action• Strong emotions ( emotional trauama • Can be exaggerated/ heightened/ unrealistic • Sensastionalism • Twists/ suspense• Focuses on individuals • Social pressures • Threats • Repressions • Fears • Improbable events • Resloute • Philoshical insisght

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