Evaluation

Borna Aslimand

1. In what ways does your media product use, develop or challenge forms and conventions of real media products

1)Title of the Magazine:

The main title I have used (the mast head) is “rhythm”, for the font of the text I used is “Ravie” the font was used directly from Photoshop. I used simple colour like black apart from the blue two “H”. The reason this is coloured separately is because it represents the word Hip-Hop which is also coming off the two letters, this is considered part of the masthead. I chose to use the colours blue as they bring a nice range as its not simple and black as people might think it’s a more rock related magazine.

The magazine “Respect” has also got the title separated into sections so that the title is more clear to read. There is also two different colours involved in the title and title background so that it doesn't look like the plain ‘rock’ stereotype.

• The contents page I have made looks professional, the layout is simple as it has once again the name of the magazine, header at the top separated by a thin, simple line. The layout of the text below it al done specially, as they have all been slanted. The colour scheme is a while background with hints of cyan around the pages, for example the borders and the background of certain features of the page. Such as the page information's.

This magazine called Base for example has a similar layout to mine as the header is at the top followed by the page information and numbers. The colour scheme is also the same as they used a white plain background and their own signature colour which in this sittuation is red.

• My double page spread has a similar layout to other hip hop magazines as it is containing a big picture on the left hand side and pure text on the right hand side. The title of the double page spread is large and bold. It has the main colour of black but also follows the code of the blue in the right hand side of the page. As you can see the second double page spread also has a big picture of an artist and text on the right hand side. The title of that page also has been made clear with its special choice of font. The people in both double page spread represent the culture of hip hop with the tattoos and the accessories.

22.How does your media product represent particular social groups

• The image I have chose to describe about the particular social groups is the picture on my double page spread, this shows how the stereotype of the social group is, as he is classed as someone with lots of money and cares about his appearance as he has lots of expensive accessories such as the hat, watch and the music items such as his earphones.

As you can see there is also this magazine with a picture of Jay-Z. He also is wearing a same style hat, with accessories. So overall the social group is represented as a rich person who cares about their clothing and etc.

3.What kind of media institution might distribute your media product and why?

• The media institution I thought would be best to distribute my media product is Bauer Media, the reason I think this is because I believe it would benefit my magazine well as they are famous so I would get allot of attention and people would think the magazine is going to be good by just looking at the distributer. Another reason is that this media institution has got good experience with hip hop magazines so they would be the right choice for me as my media product is also in the same genre as Vibe So they already have a customer base for hip hop magazines and that's why they have the number of fan base.

4.Who would the audience be for your media product?

• The audience for media product would be 16-30 year olds, male and female, the reason this would be is young teenagers seem to like the hip hop genre as it is socially correct for their social groups. Also media products like mine are easily spread around in peer groups such as 16-18 year olds. However people at the age of 30 might still enjoy the magazine as they want to stay up to date. People who like to listen to music such as Eminem, 50 cent, jay-z and etc. They might also look onto being future hip hop artists themselves.

5.How did you attract/address your audience

My target audience is for both males and females so I tried to address them with titles and language style that would be appealing for both males and females. So therefore I didn't use language that would just appeal to men, such as short slangs. I therefore used plain English modern language so that both the genres and all age groups would be comfortable with the magazine.

6.What have you learnt about technologies during the process of construction this

magazine• During the creation of my magazine I used many forms of

technologies to improve my work. Firstly I used my college computer and my Toshiba laptop to complete all the work. I then took pictures for my magazines using the college camera. During the creation of the magazine pages I had to learn Adobe Photoshop and InDesign. I used both of these programs to edit my images, by cropping them and etc. I also produced the actual pages in the programs. I also used Microsoft PowerPoint to

put together my evaluation and other tasks such as my questionnaire analysis, this was vital as PowerPoint was the only best way to do this.

• In addition I also used the blogger website to create an account, there I placed the screenshots, pictures and the rest of the tasks. I also used slide share to import my PowerPoint slides into it, so then I imported the link into blogger so the marker would be presented with a nice way of flicking through the slides using the simple buttons.

• Overall I have learnt a lot about technology when I was performing on this media product; before creating my media product I had never used Slideshare, Blogger, InDesign or Adobe Photoshop. also, I'd never actully set up a link to paste to other sites where the users can view my work easily. However I now feel confident in using all of them.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression

from it to the full product?• It is fair to say that at the begging of the year when I had started my

preliminary task I has absolutely no experience in terms of making, editing or finishing a media product, even my picture taking skills have improved over the course of this period. For example I struggled to make simple titles or change the colour of my font. However now I can easily and professionally manipulate images to make it look attractive. I can also make the finished product more appealing and professional by tweaking around with it to for example change the colour schemes or the layout of the images, text and etc. Furthermore I also learnt about using two different sites such as blogger and slide share, these are very good tools for creating presentations and presenting them to audiences in a user friendly way, I didn't know about this in the past, and will use it in the future. Below are some evidence to how I think I have improved over the tasks.