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ALEX MORTIMER Foundation Portfolio

Evaluation

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Page 1: Evaluation

ALEX MORTIMERFoundation Portfolio

Page 2: Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

On my magazine conventions I have used include:•A re-occurring colour scheme and house style

•Photography from a live event

• Used the Guttenberg design principle for my design layouts

• Placed the masthead in the primary optical area of the cover.

•Used banners along with cover lines

Page 3: Evaluation

How does your media product represent particular social groups?

As the genre of the magazine is targeted at an niche audience, I have used images which clearly identify the music genre of the magazine due to the clothing styles of the artists. It represents the younger generation as the imagery features newer bands as well as more well know artists, this represents how the teenagers of the modern society aren’t all interested in the mainstream music of today. I have also set the price of the magazine at £2.50, this is due to the stereotypical view of teenagers having a less money.

Page 4: Evaluation

What kind of media institution might distribute your media product and why?

Freeway Press inc.This institution may distribute my magazine as it is the publisher for British Rocksound magazine which is similar to that of the magazine I have created as they are both aimed at a more underground audience.

Future Plc Publishing'sThis institute would also be a possible distributor for my product as this company publishes the Metal Hammer Magazine which is well known for its underground music genre and

Page 5: Evaluation

Who would be the audience for your media product

90%

10%

What age range do you fall un-der?

Under 16

16-19

20-29

30-35

36-40

41-45

50+

My magazine is aimed at those around the ages of 16-19 however due to the genre I have chosen to aim a wider audience range.

My audience would be a combination of both male and females

40%

60%

What Gender are you? MaleFemale

Page 6: Evaluation

How did you attract/address your audience?

To attract my audience I have used large images which will stand out to the audiences music taste, I have also used a combination of both dark and bright colours to make my magazine stand out from the rest.

Also for my magazine I have used images which will be found attractive by the female audience who are fans of the punk rock music genre

Page 7: Evaluation

What have you learnt about technologies from the process of constructing this product?

One of the technologies I have learnt to use is the blogging site Blogger, which I have used to upload my finished product,

Another technology I have learnt to use is Adobe Photoshop, this I have used to create my product and manipulate the images used in the product.

I have also used the site Slideshare to display my front cover essays.

Page 8: Evaluation

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Since the preliminary task of creating a college magazine I believe I have gained a greater knowledge of Photoshop's ability to manipulate images.

Along with this I believe that I have a greater understanding of the Guttenberg design principle and have been able to produce images of a higher quality.