How does My media

product represent

particular social

groups?(AGE, GENDER, RACE, &

CLASS)

Is gender represented in a stereotypical way?

• Male: Usually represented stereotypically to be strong and have expressive roles, in thriller movies such a “Memento”, they are viewed to overcome there fear whereby a lot of violence is involved, and in the end find the answers to their questions. Also, they are the dominant characters shown. This represents how stereotypically men are important and more superior in comparison to women. However, now thriller movies have evolved for example, “se7en” represent men to be emotional, the director has done this on purpose to make the audience feel close to the character. If men, back in the days were portrayed as “emotional” and “venerable” the audience would start labelling them to be “gay” or talk the character would have a negate stigma attached . My horror movie represents some males with the typical stereotypical roles, for example, in the plot, the helper is male. He himself is represented typically to be strong, organised and unfaithful (he is the betrayer) therefore not committed. Also, villains are usually stereotypically male, such as my horror movie “Rewind”. However, there are some ways in which “Rewind” does not promote gender stereo types for example, the dominant character is played by a female and the male character is not “dumb” but very clever. Moreover, usually in films they promote that the male is always right however, “Rewind” illustrates the female characters to be right even though she is working class, as working class people even if right are stereotypically wrong according to middle and upper class. This makes the audience feel towards that character in the directors perspective..The reason I represented males to have stereotypical roles in this movie is because it makes the movie more realistic, however, the reason that males are represented not to have stereotypical roles in some cases is because it challenges conventions and builds up suspense; an example of this would be, the male character is not “dumb” but very “sneaky” and “clever”, which makes the audience be suspicious towards that character.

• Female: Back in the days females were represented as “sex objects” and to have instrumental roles in thriller movies. Usually they would be stereo typically represented to be “naïve” , less powerful, not the dominant character, organised, neat, housewives, and care about her make up as well, as well dressed. However, “Rewind” does not represent the women to be viewed stereotypically. For example, the main character is a female, the main character is strong, she is not a housewife and she used to coach hockey. Moreover, she is viewed to have no good dress sense, and have no interest in her make up as well as males. I believe by representing women like this is a starting point whereby women are promoted to be strong and equal as appose to men. However, the way she dresses represents that she is working class, and stereotypically working class women are more caring and strong in the sense they can maintain a “triple shift” or “dual burden”.

What are the social groups represented in terms of:

GENDER

Female:

The dominant female character is represented to be strong, and independent. This relates to my audience because it promotes independence to the females of my target audience and equality. The fact that the female character is not wearing branded clothes and is wearing tank tops, significies that she is working class. This makes the audience feel sympathetic towards her. Also, it connects with my male audience because they are able to see and understand the significance of having women in their life. Also, due to the main character being female, it will encourage more of my male target audience to watch this movie, as most thriller movies, such as “memento” have a male as the main character.

Age::

The ages of my audience who would watch my movie would be people aged 18-25. The reason behind this Is because it contains brutal, bloody footage which is inappropriate for some social group.

Class:

“Rewind” would attract the middle class and working class who go out on a Saturday and Sunday after a hard day at work to the cinema a lot. They would usually eat at places such as McDonalds and shop at places such as Primark, and top shop.

How does this link into the target group?

One way that “Rewind” links to the target audience is because it is for someone who regularly goes to the movies. The way in which characters

are represented makes the audience feel a specific way towards the characters class, for example, the female character is illustracted to be

strong, this makes the middle class audience feel happy for the character, as typical stereotypes about working class and gender, in this case females are removed. Therefore, it is targeted at working class and middle class. Furthermore, my target audience are people who shop at

places such as “Kenton” or in shops such as “Primark”. This also suggest that my target audience are working class. Furthermore, the reason my target audience are ages between 18-25 is because, it contains bloody

footage that is unacceptable for the ages below. Movies such as “Memento” and “Se7en” also, consider similar target audience.