ET - Katy Perry

Charlotte Sandall

E.T. Katy Perry

Genreelectronic pop Hip-hop

After the release of ‘Teenage Dream’, ‘E.T.’ was released as the third and final promotional single. The music video was released on the 31st of March, 2011 and premiered on MTV.com.

The date was announced in a teaser trailer released on the 21st of March, 2011; it was 19 seconds long and showed clips of an unidentified flying object.

Hype about the music video pre - release

There are three different looks throughout the music video that are used:• cosmic space being • angelic songstress • warrior princess

Cosmic Space Being

Angelic Songstress

Warrior Princess

Narrative & Performance

One of the meanings of the song that the character Perry plays is in love and infatuated with a man who is different from all the men she’s ever met. The beginning takes place in space which suggest a metaphor that suggests her relationship is transcendental and on another level because it's nothing like the normal.

Katy is an alien in the video, and she scans the Earth which we can assume represents the relationship. Clips of animals flash throughout the video whilst she is scanning the earth which is Perry’s character learning and observing the earth from afar which was destroyed by another alien landing on it. Her landing on earth perhaps suggests that she was consumed by the relationship (earth). The earth could also represent how this man she is infatuated with cuts her off from the rest of the universe and isolates her in their own world.

The artist is a key focal point of the narrative and Kanye West acts as the cutaway for the music video.

Codes And ConventionsIn recent years Lady Gaga, an award winning artist has had

an increasingly artistic affect on Pop culture as a whole which has in turn affected artists like Katy Perry to reassess their images in the public eye. The two artist have been regularly compared since Katy Perry's sudden image change from girl next door glamour to what can now be described as couture, rockabilly and provocative. The music video ‘E.T.’ was also

criticized for stealing ideas from Lady Gaga’s ‘Born This Way’ video. When asked about her recent and sudden image change Perry stated that it was a necessary and a natural

part of her artistic growth.

AudienceIn what way is the video attractive to its target

audience?

All of the controversy, media attention and publicity hovering around this music video has only instilled that there will be more recognition from the public and more people will watch it leading to more album sales. In Pop Culture at the moment there is a big shift in the presentation of artist and couture is flooding concert stages and music videos.