Draft Treatment

Name of artist: Rita OraTitle of track: ‘I Will Never Let You Down’

Outline of ideas for music video (narrative, characterisation, concept etc…)

The outline of our music video will be about a couple who are in love; the women’s personality will be shown throughout the music and so will the boys however the boy is ‘old fashioned’ and sends love notes and flowers to her. The women in this likes to party and she tries to change her boyfriend’s style but ends up liking him for who he is.

Resources that will be needed? (actors, props, settings, technical resources)

When thinking about our actors will be using Shannon; playing the part of Rita and two main dancers; Lydia and Tiffany. We will also be using a boy character which will be played by Jack. When thinking about the settings we will be a park, a bedroom and an office. These 3 different locations will be used in many ways; for example when we use the bedroom we will be filming from the bed, window and door, this is to give a variety of shots. We will also be using a lot of technical resources like a camera, tripod, green screen and final cut pro.

Justification of ideas relating to artist, genre and audience questionnaire and focus group information.

When looking at our questionnaire and our focus group we had many answers in which we could and will use within our music video. For example; when looking at Rita Ora’s style of clothing they are quite revealing and she wears a lot of jewellery, however we won’t be wearing revealing clothes as such although we still need to apply Laura Muvleys theory.

When asking what type of music do you like listening to the most popular question was pop; therefore we are creating a pop music video to fit in with our genre.

We also asked about the different types of gifts couples would give one another; we needed this information to make our music video more real and to give the audience the true understanding of a couple.