LayoutThe layout is very simplistic and easy to read, the interview is split up into columns, suggesting a very linear and easy to read interview. The capital “D” at the start of the interview is a convention, the typography suggests a sophistication. The words “USA” behind the main image clearly suggest the theme of the interview is about Florence breaking into the American market which will appeal to music fans. There is also a pun of one of Florence’s songs with “got the love” which fans of the singer will appreciate.

Main ImageThe image is clearly aiming to appeal to fans of Florence and The Machines. It could also appeal to males as Florence is provocatively dressed and in the male gaze. The American flag also suggests the theme of the interview further. Florence sitting on the flag could also connote that Florence has already taken over the USA and has almost claimed it. Florence is also wearing black which allows her to stand out from the white background and could also connote a simplistic “black and white” interview that is easy to read. It could also suggest confidence or maybe a darker side from Florence. As Florence is the USP of the magazine, the target audience of this edition would be fans of her music. The image also dominates the page, almost mimicking how Florence has dominated the music industry.

Colour SchemeThe colour scheme is very conventional for the music industry as it consists of red white and black (the red and white also connoting the theme of America). These house colours of “NME” also help to appeal to fans who regularly buy the magazine and also to fans of the music industry. The words “USA” also subtly emerge from the white background, perhaps to suggest how Florence has subtly taken over the “USA”. The red also stands out from the dull colours to emphasise this further.