Digipack conventions and researchCaritiaStanforth

What is a digipack?

♩ A type of album, often made out of cardboard

♩ They often open like a book revealing the

CD, Artwork, and a booklet, but can open with a page to

the left, a page to the right and the CD in the middle

♩ Often the CD will be held in a plastic casing, that is simply

attached to the card

♩ Are often more expensive than a normal album as they

often include, more artwork or bonus material

What text appears on a

digipack?

♩ Name of the band/ artist and Album

♩ Track listing which is often printed on the back

♩ Bonus Material – could be a Diary from a band member

♩ Website- To let the audience know where other information can be found

♩ Credits/recording information/producer- always printed on the CD case whether it is a Digipack or

normal album

♩ Recording information- Where it was recorded and when

♩ Producer- Who produced it and often where there studio etc. is

♩ Lyricists/composers- A list of each track with the names of Lyricists/composers

♩ Thanks- Messages from the band to the owner of the album

What Pictures appear on a

digipack?

♩ Images of the band/ artist- To attract the audience to the product

♩ Logo- A logo for the company producing, the band, the label and often the recording studio

♩ Barcode- To be scanned when bought. Often appears on the back of the album

♩ DVD logo- To show that it has a DVD and is compatible and genuine

♩ CD logo- To show it has a separate CD and is compatible and genuine

♩ Website banner- To advertise the website to the audience in amore eye catching way

What sort of design is often

used in a digipack?

♩ Colour and style to fit artist’s genre- House colours are

used to portray the artists genre throughout album

♩ Unfolds- unfolds to create a book like feel for audience

♩ Cardboard sleeve- used to hold artwork/booklets in place

♩ Booklet- Often includes pictures of

band/artist, lyrics, bonus material

♩ Jewel Case- the plastic case that holds the CD often stuck

to the middle page of a three page digipack

Examples of different Digipack

This Digipack uses an

unconventional design.

Instead of using a cardboard

sleeve or folding out into

three parts this album

concentrates on bringing the

artwork to life and

exaggerating the importance

of the CD. The simple

design is an effective one

with bright colours, an

individual style and a brilliant

approach to adapting the

usual CD into something for

fanatics.

Examples of different Digipack

This Digipack uses a

conventional design.

Folding out into three parts

this album concentrates on

bringing the bands words to

their fans. The importance of

the CD is again portrayed

through the use of the

middle page, yet this design

has a cardboard sleeve to

hold a booklet of artwork

and lyrics. The simple

design is one that is used

throughout a number of

genres, allowing the band to

have a mix of both

artwork, lyrics and bonus

material giving their fans

better value for money.

Examples of different Digipack

This Digipack uses another

conventional design. This

album folds out like a book

and uses a cardboard

sleeve to hold the CD

instead of a conventional

Jewel case. This album

concentrates on the CD

more than the artwork and

bonus material and these

type of cases are often sold

in a box set that comes with

other memorabilia for their

fans.

Examples of different Digipack

This Digipack uses an

unconventional design. This

album folds out into a four

page spread instead of

using the conventional, three

page or booklet style. This

album concentrates on

putting all artwork onto the

four pages instead of

producing a booklet for the

fans to read. In doing this

the band have created a

product that would be

cheaper to make but still

holds all the bonus material

they would like to present to

their fans.