Digipack and Print advert planning

Caritia Stanforth

INITIAL IDEAS

My first ideas relied on the data I collected from my market research. 25% of people asked suggested that having a booklet with a diary of the band would persuade them to buy it, and this therefore influenced pocket one. 40% then accounted for more artwork and photo’s so I decided to entwine this together and make a booklet full of photo’s and art work. Therefore creating pocket number 2.

BASIC PLAN

INSIDE COVER

Inside tube pocket

Inside tube pocket

BACK FRONT

DETAILED PLAN

GAPHIC COVER

PHOTO BOOKLET

BAND DIARY BOOKLET

IMAGE OF BAND

TRACK LISTING

INFORMATION ON ALBUM

STILL SHOT OF BAND

ALBUM TITLE

GRAPHIC COVER

GAPHIC COVER

Initial ideas

The only magazine I could find that had CD release adverts was NME. When looking at the adverts I noticed that they were often the size of a full A4 side. Although noticeable, this came across as a bit generic and I therefore came up with the idea of a pull out poster. This would entice two audiences’, the ones who already love the band, and those who just want to know what the poster is all about. Thus helping to get a wider amount of people looking at the advert.

Examples of full page adverts

•Main image takes up 70% page•Purchase site in terminal optical area•No important information in dead corners•Date of release uses same size font as the title of the band•All important information is placed together•Uses website on bottom of advert

Examples of full page adverts

•Main image takes up 70% page•No important information in dead corners•Does not tell you where CD can be purchased•All important information is placed together in the middle bottom•Uses website on bottom of advert•Shows image of Album cover

Example of smaller advert

•Smaller advertisement, image fills whole advert•Larger text than on the A4 sized adverts•Less information but again all together in the bottom middle•Uses a bolder text than A4 adverts to capture attention

FRONT

PULLOUT BAND POSTER

BACK

FOSTER THE PEOPLE

INFORMATION ABOUT WHEN ALBUM IS OUT

REVIEWS FROM MUSIC MAGS

BAND PHOTO

ALBUM PHOTO