4
Development Diary: The music video for ‘First Love- The Maccabees’ After coming up with our initial ideas following typical conventions of music videos of the indie rock genre and getting permission to use the ‘First Love – The Maccabees’ song we wished to base our music around; We wrote up our script, drew up the storyboards and gained permissions from actors and owners of the locations we wish to shoot. We was then ready to film/ We used the ‘Capture and Transfer’ method to upload our footage onto Final Cut Pro after selecting the exact shots we wished to include in the video after filling out our edit decision list. We scripted that our music video would be in normal weather conditions, although later in the day when filming it began to rain meaning certain shots filmed could not be included as it affected the continuity in the video and some shots even involved droplets on the camera which caused the filming to look very unprofessional, as a result of this, these shots could not be used. Firstly we imported the ‘First Love-The Maccabees.mp3’ and locked this layer so it couldn’t be moved (this would affect syncing). After looking through our footage in the ‘browser’ that we added from our edit decision list we finalized our decisions of what clips we wanted to use, by dragging each individual clip we wanted to use onto the timeline. We then used the keyboard shortcuts ‘B’ and ‘A’, which stand for ‘Blade’ and ‘Arrow’ to cut down the unneeded parts of the clips and deleting, by using the backspace button. Following this, we used the snap tool (keyboard shortcut: N) to cut together the video clips if we didn’t feel they needed any more editing, the snap tool allows for no clips to overlap so nothing is cut.

Development Diary Music Video

Embed Size (px)

Citation preview

Page 1: Development Diary Music Video

Development Diary: The music video for ‘First Love- The Maccabees’After coming up with our initial ideas following typical conventions of music videos of the indie rock genre and getting permission to use the ‘First Love – The Maccabees’ song we wished to base our music around; We wrote up our script, drew up the storyboards and gained permissions from actors and owners of the locations we wish to shoot. We was then ready to film/ We used the ‘Capture and Transfer’ method to upload our footage onto Final Cut Pro after selecting the exact shots we wished to include in the video after filling out our edit decision list. We scripted that our music video would be in normal weather conditions, although later in the day when filming it began to rain meaning certain shots filmed could not be included as it affected the continuity in the video and some shots even involved droplets on the camera which caused the filming to look very unprofessional, as a result of this, these shots could not be used. Firstly we imported the ‘First Love-The Maccabees.mp3’ and locked this layer so it couldn’t be moved (this would affect syncing).

After looking through our footage in the ‘browser’ that we added from our edit decision list we finalized our decisions of what clips we wanted to use, by dragging each individual clip we wanted to use onto the timeline. We then used the keyboard shortcuts ‘B’ and ‘A’, which stand for ‘Blade’ and ‘Arrow’ to cut down the unneeded parts of the clips and deleting, by using the backspace button. Following this, we used the snap tool (keyboard shortcut: N) to cut together the video clips if we didn’t feel they needed any more editing, the snap tool allows for no clips to overlap so nothing is cut.

Page 2: Development Diary Music Video

When editing the music video, we had to ensure that we cut to the beat. This creates pace within the music video and makes our target audience engaged with the music video. By keeping the levels below the red dot at the top means that the sound from the music video isn't distorted. We had to always watch the sound levels when putting in a cut, because if cuts aren’t edited to the beat won’t flow and look like they are synchronized.

After adding each shot to the timeline in the order we want and so that all of the video footage we want to include lasts for the duration of the song. During this stage we colour corrected the clips so they look less raw and amateur. We did this by using the colour correct tool and made the colour in each clip stand out a lot more. We did this by increasing the reds and greens of the footage. This also made the clips fit the up beat peace of the music video causing some of the negative clips to look slightly more positive and drawing the viewers eye a lot more. Instead of doing this colour correction for each individual clip, we saved the filter as a ‘favourite’ effect,

and simply dragged and dropped it onto all the clips. We then decided to add a slight sepia effect on each of the flashbacks from the point that the protagonists relationship falls apart, we did this to show the gradual separation between the couple as later in the video each flashback is displayed in black and white to suggest that protagonist Abbie had moved on and had got over her ex boyfriend Harry. We added the sepia tone by selecting the ‘Effects’ tab at the top of the page and choosing ‘Video

filters’>>’Image control’ >> ‘Sepia’ this made each shot an extremely noticeable sepia style, causing a very warm orange look on the clip, we felt that we did not want this look and altered the tint colour by selecting a lighter sepia tone and then altered the amount so that there is only a light tone on the image. We chose to do it this way so that it suggests to the audience that the characters are unaware that their relationship is falling apart. As it is clear that Harry is very hurt by the events, he may feel they still have a chance of getting back together. To cause the black and white effect on the image we selected ‘effects’>>’image control’>>’desaturate’ we did this for each clip we needed to make black and white.

We then added text to the beginning of the video in order to introduce the audience to the video. We stuck to the typical conventions of music videos here, by including the title of the song, the artist, album name and record company. We also used a conventional typeface in order to make it seem more professional. We decided to fade the text in and out in correspondence to the music after watching several music videos,

Page 3: Development Diary Music Video

which followed the same conventions. We did this boy dragging the pen tool in a diagonal line across the section we wished for the text to fade in and out.

We then added a transition to the end of the music video in order to show a transition into new things and the future as Abbie meets someone else. We did this by right clicking on the timeline at the point that we want the transition to take place and selecting ‘cross dissolve’. We then altered the line to cause the transition to start and fade into the next shot. We also caused the video to fade out at the end and added text again so if people did not catch the artist or song title at the beginning of the song they could be reminded at the end. To add the fade out at the end of the video we used the pen tool as seen earlier in the video.

Above is the completed timeline for the music video. This displays all transitions and shots used. When our music video was complete we exported the music video to a QuickTime file so that we are able to upload it on YouTube so that it could be viewed by the public and receive response from different audiences. The video can also be played in a normal .Mp4 format.