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Delight Your Fans by Using Stadium Beacon Technology

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Page 1: Delight Your Fans by Using  Stadium Beacon Technology

BEACONS AT STADIUMS

Page 2: Delight Your Fans by Using  Stadium Beacon Technology

BEACONS

A transmitter at a known location, which

emits a continuous or periodic radio signal

with limited information content.

To create an outstanding experience for

your fans and visitors place beacons at

stadiums.

Page 3: Delight Your Fans by Using  Stadium Beacon Technology

A NEW GENERATION

OF FANS!

Look at some simple

numbers:

87% of fans own a smartphone and

75% of fans use it in the stadium.

More than 60% of fans admitted using

social media during mass events

95% of sports fans use social media

during a typical day

Page 4: Delight Your Fans by Using  Stadium Beacon Technology

HOW BEACONS ENHANCE FAN’S EXPERIENCE

LOCATION-BASED

ASSISTANCE

DELIVERY OF

CONTEXTUAL AND REAL-

TIME INFORMATION

VALUE-ADDED

ENGAGEMENT

PROCESS

SIMPLIFICATION

PROXIMITY

MARKETING

Page 5: Delight Your Fans by Using  Stadium Beacon Technology

LOCATION- BASED

ASSISTANCE

Assistance to visitors at their seats

Fans to call a salesperson for

assistance

Fans to get shop information, facility

maps and other recommendations.

Locate friends with beacon app.

Beacon-enabled app provide

Page 6: Delight Your Fans by Using  Stadium Beacon Technology

DELIVERY OF

CONTEXTUAL AND REAL-

TIME INFORMATION

Real time scores and results

Profiles of players, spectator guide

Audience to find the closest washroom

with the shortest queue

Order food directly without having to face

any time-wasting hassles with Beacon

based digital food ordering system.

Page 7: Delight Your Fans by Using  Stadium Beacon Technology

VALUE-ADDED

ENGAGEMENT

Value-added Engagement Brands

can track a fan’s favourite player and

drink.

Give special greetings from the player

along with free drinks on birthdays.

Venue owners can create revenue

opportunities by collecting customer

insights and also about sales of

merchandise

Page 8: Delight Your Fans by Using  Stadium Beacon Technology

PROCESS

SIMPLIFICATION

Easy mobile payments for tickets,

payments for seat upgrades and

product purchases

Easy check in process for pre

booked fans

Advance seat reservation

Page 9: Delight Your Fans by Using  Stadium Beacon Technology

PROXIMITY-BASED

MARKETING

Delivery of contextual information real time

Brands can promote the product to the very

targeted set of audience at the right place

and at right time.

Beacons placed at strategic location at the

venue, will add the contextual ads to the

users smart device.