The film’s genre was a hybrid of comedy and action /sci fi so the challenge was to attract two types of target audiences.It tried to appeal to a mainstream audience by being a comedy but also had a core target youth audience who like urban, gritty British films.The targetted age of the viewers was 15-34 men and women of all classes, Its media campaign targeted Nick Frost fans, comedy fans,people who watch E4 and film fanatics.This very broad but some what conflicting audiences were a challenge to reach and may have led to the film’s lack of success at the box office 3.

6.6

Exhibition

Screenings of trailers throughout films that would attract a similar target audience.

Posters outside/ cardboard cut-outs etc. Advertising in press- the sun and the news of the world. Making sure that the film was screened at an appropriate time

for the target audience.

Screened at cinemas in and around city centres.

Different age groups and Ethnic backgrounds whichappeal to a wider range of Audiences.

The film attack the block is aimed at an audience aged around 15-25 years old. The reasonsFor this is that a wider range of audiences and people who may know some of the actorsfor example ‘Nick Frost’, he would appeal to a older age group but then a younger as of his Characters he plays in the films he has stared in .People are bound to watch films with actors They cant relate to. By having actors that you can relate to, this makes it easier for the viewers. As ‘Attack The Block’ is a hybrid genre of sci-fi and comedy this film would be great as it would be a good film to keep the audience entertained

This poster appeals to the target audience because, without having to watch the trailer ,the audience already have a hint of what the film genre is. This film would appeal to sci-fi and urban comedy fans, ; ‘ inner space vs. outer space’. By combining two genres together, this widens the target audience which is an advantage to the film makers.

To show the genre of the film, the poster contains graphics of meteors falling from the sky, this suggests that this movie is sci-fi based, this means that people who are fans of sci-will be more interested in this type of film.The tagline also suggests that this hybrid genre is also a urban comedy movie ‘inner city’ , this again brings out a different type of audience especially to teenagers.

The boys have been constructedTo appeal to their target audience, which is urban teenagers, firstly on how they are dressed. The reasons for the choice of clothing is because the teenagers nowadays can relate which makes it more interesting for them to watch. Each actor has different postures, ‘Moses’ the main character (at the front), looks more like a hero and he is standing in front , in the middle, this also suggests that he is in control of what goes around and what happens. Also their different ethnicities are mixed, this is an advantage as there will be many more viewers that will be able to relate. The props used for the poster e.g. bikes, bats, swords etc., this is shown as teenagers do go on bikes and ride them around estates etc., this is another way of getting the audience attentions.

The two older characters ‘Flaminia Cinque and Nick Frost’ , they also relate to a wider and older target audience to grab their attention. These two certainCharacters appeal to middle classed working 20-20 year old women , by using this character it helps to gain their attention.By having a different range of audiences in a film or poster , this helps with widening the audience letting the audience know that they have people that they can relate to and most likely to find it more intriguing. The male character in the film charms to middle aged men , and fans , as people might be able to relate to his films that he has stared in.Both of these characters, using this helps to expand the audience appealing outside the key target audience.

This appeals to the audience as is shows and lets them know where the film is set, which viewers like to know were films are set as it intrigues them. Also for those who live in London will be able to relate to this as its also set in a estate in south London.

The poster allows the audience to recognize the location of the film due to the buildings in the background. The buildings of the gherkin and tower 42 show that the film will be set in London, which establishes the scene. the actual block its self lets us no that the main scenes will be around the council estate. This will appeal to audiences that like urban/ city based movies.

Promotional methods used on the poster are at the bottom, where it shows you the movies Facebook address. This is helpful for the viewers as it allows them to go on it and leave comments. This expands the audience and viewers, as a lot of teenagers and middle aged people use these types of social websites. By having a page link also helps the audiences as it gives them more information about the film . Which is making it more likeable to the audience.

On the poster they included “from the makers of ‘SHAUN OF THE DEAD’, the reasons for this is because, people who are interested and have seen Shaun of the dead and liked it might be able to relate to this film and also will enjoy it too. ‘Attack the Block’ as both films were produced by the same people, this is an advantage to the audience as if they have seen one of the producers films and enjoyed it , then they might want to watch the new releases, especially if there are actor(s) they recognize and like.

This twitter page has been created to get audience feedback and allow members and viewers/ fans to comment. This also lets the company update their viewers on new data and questions asked.

They have used this page to attract their target audience, the reasons for using these two types of social websites, is because the target audience (15-24, 25-35) , are likely to go on these sites which makes it more of an advantage for the company.

The purpose of a film poster is to advertise an upcoming movie/film, this lets the audience know that a new film is due for release which will raise awareness. A film poster provides a variety of information on a future film for example; the name of the film, and the release date, the BBFC rating, actors/actresses etc. which is important for viewers and whilst advertising. This certain information appeals to the audience. Actors/actresses also appeal to The audience as there are a lot of actors that are known for staring in good films . This helps a lot as There are people that like specific actors. Photos and graphics of the poster can suggest a particular genre and narrative that the film will follow which is an insight to what the narrative of the film is, so helping them decide if that’s a film they might be interested in. Film posters can be seen in/on a variety of places such as ; billboards. Subways. Online and bus tops.

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