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This is a warming up exercise intented to be used with any type of creative brainstorm. › To warm up participants and get their brains into a creative mindset. › To have them feel comfortable generating new (and sometimes crazy) ideas. › To teach them share those ideas freely with eachother.
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REVERSED CREATIVITY
CREATIVE BRAINSTORM, WARMING UP EXERCISE
Bas6aan van de Werk June 20th 2012
This is a warming up exercise intented to be used with any type of crea6ve brainstorm.
› To warm up par6cipants and get their brains into a crea6ve mindset.
› To have them feel comfortable genera6ng new (and some6mes crazy) ideas. › To teach them share those ideas freely with eachother.
THE PURPOSE OF THIS EXERCISE
HOW TO USE THIS EXERCISE?
› At the start of your crea6ve brainstorm hand out a different sheet with a fic6onal brand name on it to each par6cipant
› Have each par6cipant write down as many types of brands (products or businesses) they think the name may stand for.
› Encourage par6cipants to be imagina6ve and descrip6ve. (I.E. a shoe shop in Italy, a Danish mother selling home made cup cakes et cetera.) › Have par6cipants work hard: have them aim for quan6ty (a list of more than 15 types of brands and business is not uncommon). This should take about five minutes. › Have each par6cipant share his or her best ideas with the others.
“ALEN É CRYSANTI”
“BREKS”
“BRAVNBORG”
“TIJUANA TORNADO”
“TRIPLE TREAT”
“BLUE BALLOON”
“AFTENTID”
“ROMESSE”
“VERUNA CLASSIC”
“ULTRACURVE”
“PANZA KATEME”
“T-‐TIME”
“TOBA NAULI”
“SCHUYNE SCHUYTEN”
“RAZORMARK”
“BLUETONE”
“REGEN”
“VERTIGO”
“STETSON & NAVARRA”
“ZING!”
WANT TO KNOW MORE?
BRANSONCOMPANY | +31-‐10-‐2859556 | WWW.BRANSONCOMPANY.COM BASTIAAN VAN DE WERK -‐ [email protected] | WWW.VANDEWERK.NL
