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Music industry reached a turning point in 2012, with the increase of its global sales, mostly due to digital. Smartphones are everywhere and mobile applications of a new, interactive way to strenghten the relationship with fans. Many musicians are planning a mobile application, mostly a simple aggregation of content already available on the web. How about leveraging mobile application to offer fans something more, something exclusive... a feed of exclusive, authentic content?
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Sébastien Flury - CEO
+41 78 822 96 47
Musiksymposium, Zürich
12th September 2013
Mobile apps = a new way
to strenghten artist-to-fans
relationship
Application Features
Turning point in music industry
Music stores, Streaming
services
Facebook, Twitter, Instagram,
Youtube, Spotify, etc.
Time to regain control &
consolidate
Mobile apps = next music
distribution system
Everyone is planning an app
Do-It-Yourself platforms
Promotion-only
Business model?
Artist’s full universe
Authentic & exclusive
feed of content
6
Lyrics
Video clips
Events
Explore
News feed
Events
Social
interactions
Explore
Free access
Premium membership for
exclusivity & experience
3rd party advertising
Partnership
Revenue sharing
Community ownership
NEW REVENUE STREAM
More engagement
Better knowledge of fans
