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PDF presentation about new ways to protect digital distributed works in a new environment taking advantages of free neutral online registries http://www.safecreative.org/work/0909234574267
Citation preview
New Ways to Protect Copyrights in the Digital Era
The Role and Possibilities of Online Copyright Registries
mieacutercoles 23 de septiembre de 2009
first
mieacutercoles 23 de septiembre de 2009
About Safe Creative
mieacutercoles 23 de septiembre de 2009
Free (of charge)OnlineCopyright RegistryFor the Digital Era
Basic accounts for basic registration and tools
mieacutercoles 23 de septiembre de 2009
135000 registered works
17600 creators all over the world
Copyright and copyleft licenses
UGC projects agreements (jamendo magnatune bubok)
Open API
mieacutercoles 23 de septiembre de 2009
What do we have in our mind what is our goal
mieacutercoles 23 de septiembre de 2009
To be friends of
creators and
users
Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592
mieacutercoles 23 de septiembre de 2009
Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them
Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients
In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection
mieacutercoles 23 de septiembre de 2009
1- Analysis of the situation
httpwwwflickrcomphotosrinzewind133720761
mieacutercoles 23 de septiembre de 2009
New ways to create publish and distribute
blogs
digital photo
podcast
open software
blendervideocast
3D design
web 20
wave
youtube
jamendo magnatune
slideshare
scribd
flickr
bubok
lulu
creative commons
archivebliptv
dailymotion
open office
p2pspotify
mp3
ogg
streaming
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
first
mieacutercoles 23 de septiembre de 2009
About Safe Creative
mieacutercoles 23 de septiembre de 2009
Free (of charge)OnlineCopyright RegistryFor the Digital Era
Basic accounts for basic registration and tools
mieacutercoles 23 de septiembre de 2009
135000 registered works
17600 creators all over the world
Copyright and copyleft licenses
UGC projects agreements (jamendo magnatune bubok)
Open API
mieacutercoles 23 de septiembre de 2009
What do we have in our mind what is our goal
mieacutercoles 23 de septiembre de 2009
To be friends of
creators and
users
Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592
mieacutercoles 23 de septiembre de 2009
Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them
Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients
In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection
mieacutercoles 23 de septiembre de 2009
1- Analysis of the situation
httpwwwflickrcomphotosrinzewind133720761
mieacutercoles 23 de septiembre de 2009
New ways to create publish and distribute
blogs
digital photo
podcast
open software
blendervideocast
3D design
web 20
wave
youtube
jamendo magnatune
slideshare
scribd
flickr
bubok
lulu
creative commons
archivebliptv
dailymotion
open office
p2pspotify
mp3
ogg
streaming
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
About Safe Creative
mieacutercoles 23 de septiembre de 2009
Free (of charge)OnlineCopyright RegistryFor the Digital Era
Basic accounts for basic registration and tools
mieacutercoles 23 de septiembre de 2009
135000 registered works
17600 creators all over the world
Copyright and copyleft licenses
UGC projects agreements (jamendo magnatune bubok)
Open API
mieacutercoles 23 de septiembre de 2009
What do we have in our mind what is our goal
mieacutercoles 23 de septiembre de 2009
To be friends of
creators and
users
Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592
mieacutercoles 23 de septiembre de 2009
Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them
Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients
In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection
mieacutercoles 23 de septiembre de 2009
1- Analysis of the situation
httpwwwflickrcomphotosrinzewind133720761
mieacutercoles 23 de septiembre de 2009
New ways to create publish and distribute
blogs
digital photo
podcast
open software
blendervideocast
3D design
web 20
wave
youtube
jamendo magnatune
slideshare
scribd
flickr
bubok
lulu
creative commons
archivebliptv
dailymotion
open office
p2pspotify
mp3
ogg
streaming
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Free (of charge)OnlineCopyright RegistryFor the Digital Era
Basic accounts for basic registration and tools
mieacutercoles 23 de septiembre de 2009
135000 registered works
17600 creators all over the world
Copyright and copyleft licenses
UGC projects agreements (jamendo magnatune bubok)
Open API
mieacutercoles 23 de septiembre de 2009
What do we have in our mind what is our goal
mieacutercoles 23 de septiembre de 2009
To be friends of
creators and
users
Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592
mieacutercoles 23 de septiembre de 2009
Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them
Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients
In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection
mieacutercoles 23 de septiembre de 2009
1- Analysis of the situation
httpwwwflickrcomphotosrinzewind133720761
mieacutercoles 23 de septiembre de 2009
New ways to create publish and distribute
blogs
digital photo
podcast
open software
blendervideocast
3D design
web 20
wave
youtube
jamendo magnatune
slideshare
scribd
flickr
bubok
lulu
creative commons
archivebliptv
dailymotion
open office
p2pspotify
mp3
ogg
streaming
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
135000 registered works
17600 creators all over the world
Copyright and copyleft licenses
UGC projects agreements (jamendo magnatune bubok)
Open API
mieacutercoles 23 de septiembre de 2009
What do we have in our mind what is our goal
mieacutercoles 23 de septiembre de 2009
To be friends of
creators and
users
Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592
mieacutercoles 23 de septiembre de 2009
Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them
Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients
In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection
mieacutercoles 23 de septiembre de 2009
1- Analysis of the situation
httpwwwflickrcomphotosrinzewind133720761
mieacutercoles 23 de septiembre de 2009
New ways to create publish and distribute
blogs
digital photo
podcast
open software
blendervideocast
3D design
web 20
wave
youtube
jamendo magnatune
slideshare
scribd
flickr
bubok
lulu
creative commons
archivebliptv
dailymotion
open office
p2pspotify
mp3
ogg
streaming
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
What do we have in our mind what is our goal
mieacutercoles 23 de septiembre de 2009
To be friends of
creators and
users
Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592
mieacutercoles 23 de septiembre de 2009
Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them
Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients
In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection
mieacutercoles 23 de septiembre de 2009
1- Analysis of the situation
httpwwwflickrcomphotosrinzewind133720761
mieacutercoles 23 de septiembre de 2009
New ways to create publish and distribute
blogs
digital photo
podcast
open software
blendervideocast
3D design
web 20
wave
youtube
jamendo magnatune
slideshare
scribd
flickr
bubok
lulu
creative commons
archivebliptv
dailymotion
open office
p2pspotify
mp3
ogg
streaming
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
To be friends of
creators and
users
Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592
mieacutercoles 23 de septiembre de 2009
Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them
Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients
In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection
mieacutercoles 23 de septiembre de 2009
1- Analysis of the situation
httpwwwflickrcomphotosrinzewind133720761
mieacutercoles 23 de septiembre de 2009
New ways to create publish and distribute
blogs
digital photo
podcast
open software
blendervideocast
3D design
web 20
wave
youtube
jamendo magnatune
slideshare
scribd
flickr
bubok
lulu
creative commons
archivebliptv
dailymotion
open office
p2pspotify
mp3
ogg
streaming
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them
Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients
In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection
mieacutercoles 23 de septiembre de 2009
1- Analysis of the situation
httpwwwflickrcomphotosrinzewind133720761
mieacutercoles 23 de septiembre de 2009
New ways to create publish and distribute
blogs
digital photo
podcast
open software
blendervideocast
3D design
web 20
wave
youtube
jamendo magnatune
slideshare
scribd
flickr
bubok
lulu
creative commons
archivebliptv
dailymotion
open office
p2pspotify
mp3
ogg
streaming
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
1- Analysis of the situation
httpwwwflickrcomphotosrinzewind133720761
mieacutercoles 23 de septiembre de 2009
New ways to create publish and distribute
blogs
digital photo
podcast
open software
blendervideocast
3D design
web 20
wave
youtube
jamendo magnatune
slideshare
scribd
flickr
bubok
lulu
creative commons
archivebliptv
dailymotion
open office
p2pspotify
mp3
ogg
streaming
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
New ways to create publish and distribute
blogs
digital photo
podcast
open software
blendervideocast
3D design
web 20
wave
youtube
jamendo magnatune
slideshare
scribd
flickr
bubok
lulu
creative commons
archivebliptv
dailymotion
open office
p2pspotify
mp3
ogg
streaming
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
There is a change of user understanding of copyrights
Change of habits
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
however
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
dangerous conclusions
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
If it is in the Internet it is free to use in anyway
What we do is also free as soon as we upload it to the Web
no good for copyright nor copyleft
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Copyright laws differ across countries and in the Internet it gets even worse
We have so many perceptions and facts that seems something is not working right
Moral rights
it all ads confusion and therefore uncertainty in the Web
terms of protection fair use private copy
Citizens challenge actual copyright laws (and is not their fault)
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Uncertainty is the worst danger for Internet development
FUD
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
from ldquoThe Future of Internetrdquo
The are 1463632631 Internet Users + 10 a month
by 2019 we can expect about 1000000000000000 Internet Connections
Authors should have free and massive diffusion as well as convenient rewards
Internet should not be controled by goverments nor companies
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
2- Considerations
httpwwwflickrcomphotosjurvetson149332018sizeso
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
feelings
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Maybe the law is just not right
Maybe the business models are not right
Maybe we have done things wrong
Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
We really have to stop blaming others and start searching solutions
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
DRMs
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
DRM technologies are not always magical solutions
There are shadows
-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Technology is not the problem The problem is how we understand it should be used
Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities
By Mario Pena httpswwwsafecreativeorgwork0908204255526
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Technology changes de world because changes the way people think about it
Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Digital era is not changing the truth is showing us the truth
Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley
GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Building bridges
By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow
This is vital to understand as we have more contents than publicrsquos attention
By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by
Digital era brings the favourites marking vs pure consumption
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Need to update laws to fit habits in order to protect rights effectively
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
but even more important
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Need to update business models to fit habits in order to protect rights effectively
Respect should be earned and works both ways
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
3- Identify challenges and oportunities
Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml
Lets Think positivehttpapodgsfcnasagovapodap040803html
httpapodgsfcnasagovapodap040803html
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Entertainment vs Quality
Amateurs are often better than pros (Gettymages and Flickr)
A step to take Start using amateursrsquo contents rewarding them too
Proactive vs reactive
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown
httpwwwjkweddingdancecom
httpblogsearchenginewatchcom090730-201444
21115521 views
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Sony Chris Brown iTunes Youtube Amazon
but (almost) no money for the one who taped it
Who wins
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
New kinds of blockbusters with (almost) no costs
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
httpwwwyoutubecomwatchv=_OBlgSz8sSM
115638267 views
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Understand the change of shortage
It is no more about contents but publics attention
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Long tail content management
Content diversityIndependentWider customer spectrumBusiness opportunities
httpeswikipediaorgwikiArchivoLong_tailsvg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Contents and their new uses need a link between author and end-users thanks to the content itself
Any content should be able to be linked to any kind of use and user
Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735
Wont let you go by Mario Pena https
wwwsafecreativeorgwork
0907074098592
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Every author has the right to protect the contents they create
Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)
Not too suitable for todayrsquos uses and needs
Very complex and quite unknown
Still creators might not be aware of them but do create valuable contents
cost vs value
but
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
The challenge of mix culture to state authorship and copyrights
Several authors
Many copyrights involved
Different countries
The original and new collaged contents might also be reused over and over again
Many kind of contents
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Reward can no longer be only measured as in terms of getting money
The reward of acreditation is vital in scale economy business models
Sometimes for amateurs its more important to be credited than being paid
Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
it is all about making the right decission
A B C
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Ease the ways to inform about uses of works
Encourage end users to link with creators
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Gain attention make happy consumers givem what they want
Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
4- Ways to deal with reality
Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
To face or to deny that is the question
The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Uncertainty challenges the whole Internet
Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them
Lowering uncertainty helps protection of contents
(wwwsafecreativeorgwork0905183641425)
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
So we believe that the more users register more people will understand copyrights
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Create the best solution political academic etc in about lets say 10 years
Dilema
do something simple imperfect now and learn from mistakes starting 2009
or
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
(what will look Internet like in 10 years)
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Also if we easily provide accurate free and fair information to users wersquoll gain respect from them
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Online Copyright Registries are tools to approach solutions
(not solutions themselves)
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Modularity of contents reporting uses in the Web
Contents get created
Contents get published
Contents go to lots of different places without us knowing
Contents give callbacks to return us valuable information
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Sem
antic
Cop
yrig
ht
Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284
Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238
Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239
Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384
Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by
For instance
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about
Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Agnostic
Semantic
Neutral
Fingerprints-friendly
Atomized uses enabler
How should a registry be to be able to fit any possible use
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
UGC registry automation Needed to allow registration to become something normal standard and useful
Registration brings + features now and in the future (semantic technologies)
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Standardization Registries exchanging information
Information anybody can use for their own business models
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Identify in the future your contents when the go off the channels you control
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them
Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009
Thank you
httpwwwsafecreativeorgwork0908274278739
Mario Pena mpenasafecreativeorg
mieacutercoles 23 de septiembre de 2009