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© 2013, Prosper® www.ProsperDiscovery.com
sentiment strategy
november 2013
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
holiday
© 2013, Prosper® www.ProsperDiscovery.com
sentiment
Source: Monthly Consumer Survey
consumer confidence economic sentiment rebounds – somewhat – in
November, with 36.4% very confident/confident in chances for a strong economy
very confident/confident in chances for a strong economy {adults 18+}
13 month summary current reading remains below 13 month average
(37.5%), continuing to cast a shadow over an already cautious holiday season for shoppers
39.7%
28.3%
36.4%
20%
25%
30%
35%
40%
45%
© 2013, Prosper® www.ProsperDiscovery.com
sentiment
Source: Monthly Consumer Survey
very confident/confident in chances for a strong economy {adults 18+}
we’ve seen worse… current reading is 8% below Nov-12, though remains
above recession-era sentiment
holiday ’13 buzzwords: cautious, conservative, budget-conscious, SALE!
consumer confidence economic sentiment rebounds – somewhat – in
November, with 36.4% very confident/confident in chances for a strong economy
13 month summary current reading remains below 13 month average
(37.5%), continuing to cast a shadow over an already cautious holiday season for shoppers
0%
10%
20%
30%
40%
50%
60%
Nov-06 Nov-07 Nov-08 Nov-09 Nov-10 Nov-11 Nov-12 Nov-13
© 2013, Prosper® www.ProsperDiscovery.com
strategy
Source: Monthly Consumer Survey
practicality & focus on needs {adults 18+}
practicality perks up while confidence climbed in November, consumers’ penchants for practicality (47.5%) increased slightly
from October (46.2%)
practical purchase intentions are up 11% year-over-year
focus on the necessities when at the store (52.6%) rises slightly from October (51.7%) and up
5% year-over-year
43.0% 47.5%
50.2% 52.6%
30%
35%
40%
45%
50%
55%
60%
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
will Santa bring socks this year?
on holiday shoppers’ lists: jewelry, apparel, electronics, gift cards, sporting goods, beauty,
toys – all rising from 2009
think thoughtful, targeted spending, quality vs. quantity
© 2013, Prosper® www.ProsperDiscovery.com
holiday 2013
Source: National Retail Federation/Prosper Insights & Analytics™
planned spending per person* gifts, décor, cards, food & flowers
www.ProsperDiscovery.com
$700
$735
$751 $755
$694
$682
$719
$741
$752
$738
$640
$660
$680
$700
$720
$740
$760
$780
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
holiday spending plans on average, holiday shoppers plan to spend about $738 on gifts, décor, cards, food, and
flowers in 2013, down 1.9% from last year’s $752
* Estimated Actual Spending 2004 - 2012
© 2013, Prosper® www.ProsperDiscovery.com
holiday 2013
Source: National Retail Federation/Prosper Insights & Analytics™
planned spending per person* gifts, décor, cards, food & flowers + SELF SPENDING
www.ProsperDiscovery.com
holiday spending plans on average, holiday shoppers plan to spend about $738 on gifts, décor, cards, food, and
flowers in 2013, down 1.9% from last year’s $752
* Estimated Actual Spending 2004 - 2012
$400
$500
$600
$700
$800
$900
$1,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Gifts, Décor, Cards, Food & Flowers Self Spending
the grand total add in the presents shoppers are buying for
themselves, and consumers plan to spend $868 on holiday season
$868 $893 $878
$831 $783 $801
$852 $845 $819
$789
© 2013, Prosper® www.ProsperDiscovery.com
holiday 2013
Source: Prosper Insights & Analytics™
year-over-year planned spending gifts, décor, cards, food & flowers
www.ProsperDiscovery.com
holiday spending plans on average, holiday shoppers plan to spend about $738 on gifts, décor, cards, food, and
flowers in 2013, down 1.9% from last year’s $752
the grand total add in the presents shoppers are buying for
themselves, and consumers plan to spend $868 on holiday season
$633
$823
$760
$687
$601
$847
$738
$688
$- $200 $400 $600 $800 $1,000
Millennials
Gen X
Boomers
Silent
2012 2013
-5%
3%
-3%
0%
Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
move over, millennials Gen X-ers are the strongest spenders for holiday
‘13, not only spending the highest on average ($847), but also the only generation increasing
holiday spending over 2012
© 2013, Prosper® www.ProsperDiscovery.com
thanks
visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more
Pam Goodfellow Consumer Insights Director
Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com
ConsumerSnapshot.com
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