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COMPARISON OF MARKETING ANSWERS
Do you drink beer?
Germany Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NoYes
How many glasses of beer do you drink weekly?
Germany
Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
more than 10from 5 to 10up to 5
How often do you drink beer?
Ger
man
y
Finlan
d
Poland Ita
ly
Turke
y
Czech
repu
blic
0%10%20%30%40%50%60%70%80%90%
100%
neveroccasionallyseveral times a weekevery day
Do you like more than one beer mark?
Germany Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NoYes
Have you ever tried light beer?(up to 7 % of alcohol)
Germany Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NoYes
Which kind of beer do you prefer?
Ger
man
y
Finlan
d
Poland Ita
ly
Turke
y
Czech
repu
blic
0%10%20%30%40%50%60%70%80%90%
100%
Beer in plastic botlesBottledTinnedTapped
Do you prefer drinking beer while eating?
Germany Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NoYes
Do you go to a pub to drink beer?
Germany Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NoYes
How often do you go to a pub to drink beer?
Germany
Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NeverOnce in a whileMonthlyWeeklyDaily
How many glasses of beer do you drinkin a pub?
Germany
Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
more than 10from 6 to 10from 2 to 510
Have you ever got beer in a gift packet?
Germany Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NoYes
Have you ever visited beer festival?
Germany Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NoYes
When did you taste beer for the first time?
Germany
Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
more than 1815 to 1613 to 1510 to 12less than 10
Which amount of beer do you prefer in a bottle or can?
Germany
Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
more than 0.5 l0.5 lless than 0.5 l
Do you prefer drinking beer from a glass?
Germany Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NoYes
Do you prefer domestic or imported beer marks?
Germany
Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
importeddomestic
Do you like flavoured beer?
Germany Finland Poland Italy Turkey Czech republic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NoYes
Results
• Turkey • absolutely unsuitable for export• religious reasons• only in very small amount
• Poland• not very suitable for export• maximum only from 2 to 5 beers weekly• drink beer mainly occasionaly• do not go to pub very often
Results
• Italy• drink beer almost only occasionally• half like only one beer mark• may be because of bigger tradition in drinking wine
• Germany• suitable for export• one third does not drink beer• prefer mainly domestic beer marks• drink maximaly 5 beers in a pub
Results
• Finland
• the most suitable
• 96 % drink beer
• 85 % like more than one beer mark
• 40 % prefer imported beer
• 65 % go to a pub to drink beer
Thank you for your attention