Codes and Codes and convections of convections of

different Genres of different Genres of music videosmusic videos

by Madeleine by Madeleine StidderStidder

There are many different genres of There are many different genres of music videos in which there are music videos in which there are different codes and convections different codes and convections which show the style of the genre. which show the style of the genre. There are something’s which are There are something’s which are shown in some different genres.shown in some different genres.

Rock Music VideosRock Music Videos

Eerie/weird videosEerie/weird videos Displays the band performing on stageDisplays the band performing on stage Hand-held shotsHand-held shots Usually no narrativeUsually no narrative Usually dark/deep coloursUsually dark/deep colours Uneasy camera movementsUneasy camera movements Usually no use of special effectsUsually no use of special effects

EXAMPLES;EXAMPLES; ACDCACDC MetallicaMetallica

Dance Music VideosDance Music Videos

Upbeat and fun videos Upbeat and fun videos Sometimes narrative Sometimes narrative All dancers wearing similar costumes All dancers wearing similar costumes Location – Clubs or party Location – Clubs or party Bright colours Bright colours Women dancers usually half naked Women dancers usually half naked Dance routines Dance routines

EXAMPLES;EXAMPLES; David GuettaDavid Guetta Calvin HarrisCalvin Harris

R’n’B Music VideosR’n’B Music Videos

·       Use of special effects·       Use of special effects ·       Artist/band always shown·       Artist/band always shown ·       Alcohol and party scenes·       Alcohol and party scenes ·       Close up of artists·       Close up of artists ·       Usually dance routine·       Usually dance routine ·       Usually a narrative·       Usually a narrative ·       Women usually wear revealing clothing·       Women usually wear revealing clothing ·       Usually set in calm locations such as ·       Usually set in calm locations such as houses, beacheshouses, beaches ·       Money portrayed positively.·       Money portrayed positively. ·       Hardly no performance·       Hardly no performance

·       EXAMPLES;·       EXAMPLES; AkonAkon Snoop DoggSnoop Dogg

Indie/Rock Music VideosIndie/Rock Music Videos

·       Sometimes has a narrative·       Sometimes has a narrative ·       Some special effects·       Some special effects ·       Shows band performing·       Shows band performing ·       May be black and white·       May be black and white ·       Close up of artists and ·       Close up of artists and characters shown in videocharacters shown in video ·       Usually calm setting, but changes ·       Usually calm setting, but changes when beat kicks inwhen beat kicks in ·       Shows artist or band throughout the video·       Shows artist or band throughout the video

·       EXAMPLES;·       EXAMPLES; Kaiser ChiefsKaiser Chiefs Kings of Leon  Kings of Leon  

Pop Music VideosPop Music Videos

Close up of artists – shows innocence Close up of artists – shows innocence Fun and light hearted Fun and light hearted Video usually has narrative Video usually has narrative Colourful Colourful Shows artist/band involved in Shows artist/band involved in dance routines dance routines Appeals to younger target audience Appeals to younger target audience Teenager scenario ( having a crush ) Teenager scenario ( having a crush ) Good mood – location – happy Good mood – location – happy for example a beach/friends house. for example a beach/friends house.

EXAMPLES;EXAMPLES; AdeleAdele Katy PerryKaty Perry

Hip-Hop VideosHip-Hop Videos ·       Normally set in a club or ·       Normally set in a club or a party environmenta party environment ·       Usually includes the artist·       Usually includes the artist ·       Usually other famous artists ·       Usually other famous artists are featured in the video.are featured in the video. ·       Usually no storyline·       Usually no storyline ·       Features jewellery, alcohol ·       Features jewellery, alcohol and sport cars.and sport cars. ·       Features mansion and ·       Features mansion and branded clothing.branded clothing. ·       Typically women dancers ·       Typically women dancers or modelsor models

EXAMPLES; Lil Wanye, EminemEXAMPLES; Lil Wanye, Eminem