86% OF CONSUMERS 7+* AGREE THAT CINEMA IS THE MOST ENJOYED ACTIVITY OUT OF THE HOME

CINEMA: THE ULTIMATE BRAND EXPERIENCE

Source notes: FAME 2009Base: All 7+ cinemagoers/ Eating out at restaurant (non fast food) – 24%

CINEMA86%

PUB/WINE BAR47%

THEATRE44%

THEME PARKS44%

PLAYING SPORT / EXERCISE43%

ART GALARIES /MUSEUMS /EXHIBITIONS39%

EATING OUT AT FAST FOOD RESTAURANT32%

GOING TO WATCH LIVE SPORT30%

Source notes: FAME 2009Base: All 7+ cinemagoers

…AND NOT JUST BY YOUNG CONSUMERS

CINEMA: THE ULTIMATE BRAND EXPERIENCE

7-14 93% (1st)

15-24 89% (1st)

15-34 88% (1st)

35+ 81% (3rd)

45+ 76% (3rd)

7+ 86%