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C:\Fakepath\Question 1 Media Evaluation!

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Page 1: C:\Fakepath\Question 1 Media Evaluation!

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Page 2: C:\Fakepath\Question 1 Media Evaluation!

Where did my ideas originate from?

• My ideas came mainly from other media texts:

• http://www.youtube.com/watch?v=8MJspL232c8

• http://www.muzu.tv/justjack/the-day-i-died-music-video/277626?country=gb

• These Music videos were videos which Ienjoyed and therefore took inspiration from.

• My video could therefore lack originality.

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How different are my products to ‘real’ media products?

We took some ideas from our favourite videos as we felt a close up on the face will help to show the state of our protagonist.

We also took pictures of a party scene which resembled the chaos of the music video which we also got inspiration off a professional video we enjoyed.

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To what extent have I been ‘original’?

I feel that we came up with some fairly original ideas. Obviously no idea can be completely original but I felt that showing our proppiancharacter taking drugs at the beginning of his ‘night out’ and seeing how his mental situation develops throughout the night was an idea which I have never heard of and was an idea of my own.

I decided to show the time in the night by using a watch and speeding it up to let my audience understand the reason for flask backs and flash forwards. I felt this idea was some what ‘original’ to what I was aware of.

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To what extent has entropy been used?

• Entropy has been used to an extent as we have used effects such as ghosting during editing which may not be included in a video that is typical to our genre.

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To what extent has redundancy been used?

• Redundancy was used in areas such as narrative and rapid editing.

• The look of our leading character may have a redundant look about him as he could be easily associated with an indie/dub step style of genre.

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What are the effects of these entropic and redundant elements?

• The effect on the audience using these entropic elements is that it will be a surprise and cause them to enjoy the video even more as it may not be typical of that genre yet works well.

• The effect of redundancy should be too lure the target audience into their chosen genre as they recognise and can familiarise themselves to it.

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• Challenging forms and conventions could be dangerous as it could create something which is opposite to the genre they wanted to copy and into a new type of genre lacking any originality.

• Yet following forms and conventions could be dangerous also as it could cause you to restrict your ideas and fix it into a certain genre for example.

Could challenging forms and conventions be dangerous?

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How did my audience research direct my creativity?

My audience research directed my creativity as it allowed me to create options to go down in narrative which were:

Drugs

Partying

Sex

Indie

I decided to combine Drugs and Partying and that allowed my creativity to work from that base.

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How did my audience research direct me into similar

texts?

• My audience research allowed me to understand the style and sound of music my target audience were interested in.

• It allowed me to explore texts in which were attracted to my target audience.