SACRAMENTO

SPECIAL UPDATE FOR REGIONAL TELEVISION ADVERTISERS SEEKING DIVERSIFICATION AND INCREASED EFFECTIVENESS

News Weather Traffic Music On Air Online On Site On Demand

Let Clear Channel Media +

Entertainment offer you a detailed

Advertising Optimization plan that

includes the vehicles best suited to

your needs and growth. We merely

need a marketing objectives

interview, a budget, and an

appointment to present our plan.

Three-out-of-four people (73.7%) do not see any daytime TV.

Nine-out-of-ten people (89.8%) don’t watch late night TV.

A65+ are heaviest TV users; Teens 12-17 are the lowest.

Excluding “special events”, average :30 costs 3X more than Radio.

Events, like and are major disruptions for TV.

Television is facing headwinds

Sources:: TVB, 2011; TV Dimensions 2011;The Nielsen Company; Media Dynamics 2011; Radio Ad Lab, Radio’s ROI Advantage 2004-2005; Intermedia Dimensions 2011

1. Increasingly Fragmented TV Usage2. Consumers Controlling Their Media Schedule3. Expansion of Content Blocking Technology

78% of marketers feel TV advertising has become less effective in the past two years. ANA and Forester Research Inc. Research

In 2010, traditional TV ads were 1/3 as effective as traditional TV ads in 1990.

McKinsey & Company

TV’s underperformance is due to:

Sight, Sound, and Motion Actually Impeded Brand Recall for these $3.5 Million Ads

On February 12th, the RAB did a study of Super Bowl Television commercials in which they asked “Did you see the Super Bowl commercial with....

80%

66%63%

60%

51%

32%

41%

20%25%

17%

Ad Recall Brand Recall

Ads Were Viewed & Recalled, The Brands Largely Were Not

Viewers who remember seeing the ad during Super Bowl XLVI

Honda Pepsi Acura Chrysler Audi

Radio reaches the right people and continues reaching more

Source: TV, Nielsen National Universe Estimate, 2010; Radio: Arbitron Radar 104, March 2010, September, 2008. 3M annual growth figure was calculated by averaging radio listener growth annually from 1999-2008. Based on M-Su 6A-12A; Social Networking: eMarketer, December 2007; Newspapers: Veronis Suhler 2008; Online, Internet Radio: Arbitron Infinite Dial 2010, Online Video and MP3 Players:

Arbitron/Edison “The Infinite Dial 2008”; Satellite Radio: Sirius XM press releases. Total Subscribers TV, Radio, Online, Social Networking, MP3 Players, Online Video, Internet Radio data based on Persons 12+.

Radio reaches an estimated 242 million Americans or 93% of the population!

Drive-time VS Primetime

Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial:

2011

How often have you been motivated to leave your home and go shopping after seeing an ad on TV?

Radio Dominates the Retail Day

Source: Gfk MediaDay 2009 Single Year (Fieldwork 08-09/Spring Respondents) weighted to population (000) Base All

Retail Hours Retail Hours

90% of purchasing decisions are made the day of the purchase, 70% just prior to the purchase

82% of all shopping trips are unplanned shopping – no one knows what’s for dinner until they’re on the way home

72% of drivers frequently or sometimes shop on their way home from work

95% of working people listen to the radio during the day and/or in their cars on the way home each week

Source: RADA R, December 2011, Persons 12+, Mon-Fri 6AM -7PM, Weekly Cume Winter 2012

Radio reaches consumers at the right time, right before they buy

*Source: Arbitron 12+ Mon-Sun 6A-Mid | Sacramento DMA Fall 2011

allow us to create and deliver innovative, effective multi-platform marketing solutions. Our advertisers and strategic partners reach, activate and engage target audiences like no one else.

Listening Daily forCCM+E Sacramento

Our Unmatched Capabilities & Assets

CCM+E Sacramento By the numbers:

Arbitron FA 2011 Sacramento DMA

945,10012+ Weekly Listeners

5Local Station Brands

5Branded Websites

11,780Email Database

8Total Traffic/Metro Affiliates

17,261Social Media Followers

:120’s:15’s :30’s :90’s:60’s

We offer various spot lengths to accommodate various length messages

We offer Market Road Blocks with ads airing simultaneously across multiple stationsin one or moremarkets.

We offer fixed break positions within stop set

With unique options to stand-out

Ease of access, efficiency of execution

Faster, better support and highest level stewardship

Unparalleled resources – best in class!

Content Driven Engagement and passion

Messages received close to the point of purchase

Social components

Leverage personalities and local ties

Integrated options…on‐air/online/on‐site/mobile

We offer what's wanted today

Custom designed integrated campaign across market cluster with on-air presence as well as home page presence.

Social integration on Facebook, Twitter, and station email blasts.

Custom video introduction from station talent.

Medical Moment on-air segment complimented with correlating information on station Health page.

Run of site display ad schedule and Health page sponsorship.

Integration into KFBK programming with multiple monthly product changes.

A scalable platform to reach & activate consumers at the Sacramento market level.

Built business through endorsements, beginning with Rush Limbaugh on KFBK in 1987.

Currently utilize six of our on-air personalities.

KSTE-AM Morning Show hosts Armstrong & Getty are the highest ROI endorsement talents in CA, WA, and OR.

Custom portal to highlight rebranding.

Online integration includes home page presence with widget, and run of site display ads.

Use of KFBK Financial Reporter Kelly Brothers as endorsing spokesperson.

A scalable platform to reach & activate consumers at the Sacramento market level.

Featured survivor vignettes each day with full story posted online.

Ownership of both the Breast Cancer Awareness page and 31 Survivors in 31 Days page that housed all survivor stories.

Home page takeovers as well as run of site display ads.

KSTE morning show endorsement with Armstrong & Getty.

Online integration includes home page presence with widget, run of site display ads, and custom video 300x250 ad units.

Streaming integration and sponsorship of iHeartRadio player (through 300x250) during broadcast of show.

A scalable platform to reach & activate consumers at the Sacramento market level.

Your campaign becomes more efficient just by adding RADIOto your buy.

CCM+E delivers more reach and higher frequency @ half the CPP

A 25-54 Broadcast TV CCM+E

Cost $20,000 $20,000

Reach 36.4% 48.5%

Frequency 2 2.9

CPP $289.00 $139.66

# of spots 72 368

GRPS 72.8 143.2

Broadcast TV represents spots on 5 local news programs. Figures are approximate due to Nielsen vs. Arbitron data. For comparison only.

$20K on TV and Radio

A 25-54 Broadcast TV CCM+E Combo

Cost $10,000 $10,000 $20,000

Reach 23.4% 29.7% 42.5%

Frequency 1.6 2.3 3.9

CPP $289.00 $139.66 $214.00

# of spots 36 184 220

GRPS 36.4 71.6 108

We would like to offer you a detailed Advertising Optimization plan that includes the best Clear Channel Media + Entertainment vehicles to best suit your needs and can grow your business. We merely need a marketing objectives interview, a budget, and an appointment to present our plan.

We will offer a 10%+ discount off our all current and transparent market rates for using some/all of your TV budget on CCM+E.

NEXT STEP - Contact Jeff Fekete, Senior Account Executive, Clear Channel Media + Entertainment – 916 576-2135

JeffFekete@ClearChannel.com

Here's how CCM+E Sacramento can make your advertising more efficient and more effective.