CASTING DECISIONS

Music video ca

st

When researching music videos I looked into the conventions of the cast used and they were very attractive young girls for majority of music videos , even men artist videos the cast involved young attractive women. The reason for this is to draw the attention to the music and the video alongside. Therefore for my music video to work I felt I needed a women so the attention was all on one cast.

STEREOTYPICAL

GEMMA

The reason of the choice of the star I have decided to use is very stereotypical of a star. The pictures I have captured myself have been edited to the ‘air brush’ effect to match the conventional aspects of a star. Nice hair , nice skin , nice teeth , nice tan , good body are all the fake expectations of a STAR. Gemma was available for all the possible shooting dates and fitted the criteria of the filming that was needed. She was also understanding if I needed any reshoots she would be possible to attend them and to fit the plan I have put forward for example the time of day and the weather.