15
BrandBoost TM March 2010

Brand boost by wildtangent

Embed Size (px)

DESCRIPTION

BrandBoost™ is a unique advertising platform that enables consumers to unlock premium game content by engaging with brand advertising.BrandBoost is bought and sold on a cost per engagement basis.more information:http://about.wildtangent.com/advertise/brandboost

Citation preview

Page 1: Brand boost by wildtangent

BrandBoostTM

March 2010

Page 2: Brand boost by wildtangent

BrandBoost™ provides a turnkey solution to supplement existing game and item sale revenue

streams with premium brand advertising •Brand advertisers pay for video game content, or items, instead of players using their in-game or real world currency.

•Players choose to engage with brand advertising and, in exchange, receive something of value related to game play.

Page 3: Brand boost by wildtangent

Maximize Your Revenue

A fundamental component of this system is the notion of “consumer choice”

•If a consumer has the ability to choose how to gain access to content, the platform will inherently monetize a much larger percentage of an audience.

•While less than 5% of players are willing to make a credit card transaction online, 95% of players will engage with a brand to access content for free enabling you to monetize 100% of your audience

Confidential

Page 4: Brand boost by wildtangent

The BrandBoost™ platform is leveraged by leading advertisers who want to engage gamers in a way that is

invitational and adds value to the game experience

Confidential

Premium Brands for Premium Sites

The results advertisers see from this method of

advertising far exceed results from other online

advertising models and as a result they are willing to

pay a premium over standard display

advertising

Page 5: Brand boost by wildtangent

WildTangent currently monetizes over 5 million game sessions and virtual in-game items every month

• And players are consistently validating this value exchange model:

“Very interesting promotion idea.... Me likes.” “…and as for the free sponsored-items, I'm a member here in the states,

and I'm getting them on my profile page...This I can approve of. At least you don't see a Sprint ad or something when you log in the site UNLESS you're interested for a free item... I'd rather see that than even a little "sprint" banner ad in that spot...”

“I hope we can get more then one, it would stink if we can only get one :O.” “Just now Pops cereal gave me black spooky spray…thanks Kellogg’s!”

An Online Video Game Advertising Model That Works

Page 6: Brand boost by wildtangent

• Downlaodable Games & Subscription Based MMOsSponsored Sessions: Implementing BrandBoostTM around your free trials creates a brand new revenue stream and still allows you to up-sell the retail version or subscription

• Free-To-Play MMOs & Social GamesSponsored Items: Tap into consumers who never buy virtual items by giving them a sponsored option and solidify their investment in your game

An Online Video Game Advertising Model That Scales

Page 7: Brand boost by wildtangent

Confidential

Players see the sponsored item promotion featuring, for example, wearables, power-ups, etc., and can click through for more information.

How It WorksSponsored Items

Page 8: Brand boost by wildtangent

Confidential

Players see the item description and can opt-in to the sponsorship messaging to unlock the item, or go back to the game. The first two ad

placements appear in the form of a “brought to you by” logo and 728x90.

How It WorksSponsored Items

Page 9: Brand boost by wildtangent

Confidential

Players view a custom rich media experience (typically video) for a

minimum of 30 seconds

Once loading button switches to “continue” players can

navigate back to the game.

How It WorksSponsored Items

Page 10: Brand boost by wildtangent

Confidential

Players receive confirmation that the item has been unlocked and view the last of the sponsor creative.

How It WorksSponsored Items

Page 11: Brand boost by wildtangent

How It WorksSponsored Sessions – Downloadable Games

Players are given the option of playing a free session of the full-version game, or purchasing the game at its retail value. The first two ad placements appear in the

form of a “brought to you by” logo and 728x90.

Page 12: Brand boost by wildtangent

Once loading button switches to “continue” players can continue

on to the game without any interruptive advertising.

Players view a custom rich media experience (typically video) for a

minimum of 30 seconds

How It WorksSponsored Sessions – Downloadable Games

Page 13: Brand boost by wildtangent

After players close the game session, the “thank you” page is shown giving them the opportunity to purchase, rate and/or review the game as well as

view the last of the sponsor creative.

How It WorksSponsored Sessions – Downloadable Games

Page 14: Brand boost by wildtangent

Confidential

You can easily integrate BrandBoost™ into your games and distribute to any number of channels you choose,

including Facebook, MySpace, syndication networks and your own website

•Once implemented, BrandBoost™ will automatically offer sponsorship opportunities to your users in appropriate promotional spots, with no additional work for you!

Integration

Page 15: Brand boost by wildtangent

Thank You!

Adam YatesDirector Business Development EMEA

Mobile: +44 (0)7545 301 693 Phone: +44 (0) 203 159 50 96

Email: [email protected]

www.wildtangent.com

10 Margaret StreetLondon, W1W 8RL

United Kingdom