Blog as CV

CVthe Blog as

How bloggers use their blogs to make a living – Examples from around the world

TONI THEA

founded: June 2011

1st issue: February 2012

2nd issue: May 2012

3rd issue: July/August 2012

Content & Layout

neu4bauer.blogspot.com@ThN26987

Strategy & Marketing

toni-in-viaggio.blogspot.com@Bassky

2 sisterMAG 30.07.2012Blogo – Israel

Who we are

Blogo – Israel sisterMAG 30.07.20123

People‘s

Working Live

has changed4 sisterMAG 30.07.2012Blogo – Israel

analysis

Less long-term employment jobs exist

Companies try to make their workforce more flexible

Amount of contractors / freelancers increased


Analysis

How do people

work today?


analysis

Work 3.0

In 2012, it is predicted that more than 6 milli-on online jobs will be posted, representing more than $1 billion of work performed via the Web.

from: techcrunch.com

on demand

virtual

remote

analysis


AD SPEND PER MEDIATIME SPENT PER MEDIA

40%

TV

6%

PRINT

22%

WEB

9%

RADIO

23%

MOBILE

2011 U.S. CONSUMER TIME SPENT BY MEDIA

from: aquarius.biz

This makes sense because Time Spend and Ad Spend move into Digital


analysis

Can blogger

benefit from

this shift? 9 sisterMAG 30.07.2012Blogo – Israel

analysis

Publications like The New York Times, AdWeek, Women’s Wear Daily

have touted bloggers as “THE NEXT BIG THING”

from: heartifb.com

analysis


Freelance work for traditional media: print, TV, Radio

Freelance work for digital media: web content, advertorials

eCommerce: Design Collaboration, Promotion of own Webshop

Book deals

Consult companies

Hold speeches

Creation of Conferences

Creation of Courses

Brand Ambassadors & Sponsored travelling

Adapted from: Meet the Blogger Amsterdam - Frida Ramstedt

Areas at bloggers‘ Disposal

outside Advertising

analysis


New

Bloggerexamples


examples

CHASING HEARTBEATS

MORE EXAMPLES

Expat and lifestyle photographer in Berlin sees blog as part of her portfolio

THE BLOG SERVES AS PORTFOLIO

La Petite Cuisine Lost in Cheeseland

Making Nice in the Midwest

13 Blogo – Israel sisterMAG 30.07.2012

TRENDENSER.SE

MORE EXAMPLES

Home Decor Tipps & Interior Trends compiled by Stylist & Blogger Frida Ramstedt

FREELANCE WORK FOR TRADITIONAL MEDIA: MAGAZINES, TV, RADIO

Pippa Jameson

DOSFAMILY


Nowmanifest

THE HOUSE LARS BUILT

MORE EXAMPLES

American DIY blogger contributing to Oh

Happy Day, Brooklyn Bride, Chalkboard

Mag, Design*sponge, Styled Mag, Kinfolk

FREELANCE WORK FOR DIGITAL ME-DIA: WEB CONTENT, ADVERTORIALS

kathrynsky.de Freunde von Freunden

colla

ge: B

ritt

any

for

Bro

okly

n B

ride


The House Lars Built

WERELSE

MORE EXAMPLES

Concept brand of 3 blogger (Andy, Carolina & Chiara) as plat-form for limited edition products

ECOMMERCE: DESIGN AND PRODUCT COLLABORATION, OWN SHOP

Style Scrap-book & Kipling

Blonde Salad Shoe Collection


DECORATE

Home Decor and Styling Tipps compiled by blogger Holly Becker (Decor8)

BLOGGERS GET PUBLISHING DEALS FOR BOOKS

MORE EXAMPLES


Advanced Style Freunde von Freunden

Tartelette

PR COUTURE

Fashion PR insights and PR, Marketing and Social Media in Fashion

BLOGGER CONSULT COMPANIES IN FIELD OF EXPERTISE


TAVI GEVINSON

Blogger at Style Rookie and Editor-in-chief of Online publication for teenagers Rookie

BLOGGERS HOLD SPEECHES IN FIELD OF EXPERTISE


DESIGN MOM

MORE EXAMPLES

Mummy Blogger and creator of conferences: ALT Design Summit and Mom 2.0 Summit

BLOGGERS ORGANISE CONFERENCES

The Hive MeetTheBlogger


DESIGN LOVE FEST

MORE EXAMPLES

Design blogger and co-creator of blogger workshop series „Blogshop“

BLOGGERS CREATE WORKSHOPS AND COURSES

Holly Becker Blogst Shoot The Food

phot

os: b

logs

hopl

a.w

ordp

ress

.com

/


BLOG‘NHAGEN

First in a series of sponsored blogger events: 9 European bloggers explore Copenhagen

BLOGGERS AS BRAND AMBASSADORS – SPONSORED TRAVELLING & EVENTS

MORE EXAMPLES

Prèt à Voyager Roomorama

phot

os: c

hasi

nghe

artb

eats

.com

22 Blogo – Israel

Blog does not have to be huge.

IFB just explored the power

of mid-range bloggers!

analysis


The future for

bloggers is bright

and the opportunities

are unlimited


summary

the endnot


All symbols from The Noun Project collection (http://thenounproject.com/)

“Layout” symbol by Anna Weiss

„Projection Screen“ symbol by John Caserta

“Worker” symbol by Bart Laugs

„Laptop“ symbol by Daniel Shannon

„Light Bulb“ symbol by Dani Rolli

„Community“ symbol by T. Weber

„Book“ symbol by Ahmed Hamzawy

„Bar Graph“ symbol by Scott Lewis

„Balloon“ symbol by Robb Whiteman

http://techcrunch.com/2012/03/04/work-3-0-how-the-em-ployment-model-needs-to-change/

Symbols

Sources &

Statistics

http://heartifb.com/2012/07/20/the-power-of-mid-ran-ge-fashion-bloggers/

http://www.aquarius.biz/de/2012/05/14/mobile-mediaspen-dings-folgen-nicht-der-mediennutzung/


credits

www.sister-mag.com

@sister_mag

facebook.com/sister.magazin

Entertainment & Humor

Blog as CV