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Bath and Body Works
• Variants – 36• Price Range – $10.50 - $9.50• Promotion -
– Buy 3 get 1 free (effective price $7.125)– Buy 2 for $15 (effective price $7.50)
• Weight – 10 FL Oz
Strategy• Store –
– three tiers: starting at the bottom with the core Bath & Body Works store, moving up to the Bath & Body Works flagship store (which may also offer services like aesthetician consultations) and finally to top-of-the-line C.O. Bigelow--a retro "apothecary" meant to draw customers from competitors like Sephora and the Nordstrom cosmetics counter
– The underlying idea at all the stores is to stock products that don't just make you feel nice (Cucumber Melon bubble bath) but also make you look better (Goldie nail lacquer)--and in the process create a new sort of one-stop shop with a consumer-friendly atmosphere
– Creating newness– Rejuvenating the product launch cycle – Moving away from head on competition with P&G
• Customer experience – A 94% customer satisfaction rating in the call
center – A compliment to complaint ratio of 20 to 1 – A 90% first call resolution rate – An employee promotion rate of 45% – objective is to provide outstanding customer
experiences at every touch point – Word of mouth advertising
Bath & Body Works® Signature Collection
Shower Gel Black Raspberry Vanilla
$9.50
2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Blackberry Amber
$9.50 Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Blushing Cherry Blossom™
$10.00
2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Brown Sugar & Fig
$9.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Cherry Blossom
$9.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Coconut Lime Verbena
$9.50
2 for $15 Select Signature
Collection**
Signature Collection Classics
Shower Gel Country Apple
$9.50 Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Cucumber Melon
$9.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Dancing Waters™
$10.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Enchanted Orchid™
$10.00 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Fresh Pineapple
$9.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Freshwater Cucumber™
$9.50
2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Gardenia
$9.50 Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Irresistible Apple™
$9.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Japanese Cherry Blossom
$9.50
2 for $15 Select Signature
Collection**
Signature Collection Classics
Shower Gel Juniper Breeze™
$9.50 Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Magnolia Blossom
$9.50 Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Mango Mandarin
$9.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Midnight Pomegranate™
$9.50
2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Moonlight Path®
$9.50 2 for $15 Select Signature
Collection**
Signature Collection Classics
Shower Gel Night-Blooming Jasmine
$9.50
Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Signature Collection Classics
Shower Gel Pearberry
$9.50 Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Pink Grapefruit
$9.50 Buy 3 Get 1 Free Signature Collection (select 4 items)**
Signature Collection Classics
Shower Gel Plumeria
$9.50 Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Sea Island Cotton™
$9.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Sensual Amber™
$9.50 2 for $15 Select Signature
Collection**
Signature Collection Classics
Shower Gel Sheer Freesia
$9.50 Buy 3 Get 1 Free Signature Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Sparkling Peach
$9.50 2 for $15 Select Signature
Collection**
Signature Collection Classics
Shower Gel Sun-Ripened Raspberry
$9.50
Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Sweet Pea®
$9.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Tropical Passionfruit
$9.50 Buy 3 Get 1 Free Signature Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Velvet Tuberose
$10.00 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel Warm Vanilla Sugar®
$9.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Shower Gel White Cherry Blossom
$9.50
Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Signature Collection Classics
Shower Gel White Tea & Ginger
$9.50 Buy 3 Get 1 Free Signature
Collection (select 4 items)**
Bath & Body Works® Signature Collection
Shower Gel Wild Honeysuckle
$9.50 2 for $15 Select Signature
Collection**
Bath & Body Works® Signature Collection
Economy-Size Shower Gel
Warm Vanilla Sugar®
$24.00 $32 Value**
Bath & Body Works® Signature Collection
Economy-Size Shower Gel
Sweet Pea®
$24.00 $32 Value**
Bath & Body Works® Signature Collection
Economy-Size Shower Gel
Moonlight Path®
$24.00 $32 Value**
Bath & Body Works® Signature Collection
Economy-Size Shower Gel
Cherry Blossom
$24.00 $32 Value**
Bath & Body Works® Signature Collection
Economy-Size Shower Gel
Japanese Cherry Blossom
$24.00 $32 Value**
