Microsoft Windows Azure Gaming Summit

London, 9 April 2013

Peter Warman, CEO at Newzoo

Overview of and Future Outlook on the Global Games Market

www.windowsazure.com

everything (and everyone) ends up in the

Cloud

What single thing do People and Games have in common?

Newzoo

Newzoo

Newzoo

Clients

“We work with Newzoo because of their innovative insight of the entire gaming marketplace, including free-to-play, across all platforms”

Corey Rosemond, Plantronics, Business Development Director – Gaming

several key clients cannot be disclosed

Services

US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR TW JP

35% of 2.7M Polish paying mobile gamers has a Nokia: 950,000 consumers

Wp.pl reaches 43% of 950,000 paying Polish mobile gamers thathave a Nokia phone: 409,000 consumers.

Per Region

2012

Per Segment

2012

Spend Asian and other growth markets surpassing Western “Mature” markets on smartphones and tablets.

In March 2013 China surpassed the UK in iOS game spending

In February 2013 Japan surpassed the US in Google PlayStore spending. iPhone soon.

In January 2013 Russians spend 50% more money on iPad games than Germans

Country Rankings Based on spending on games per store in the full calender month of March 2013.

© Newzoo / Distimo

Korea Japan United States United Kingdom Germany Australia France Russia Canada Spain

United States Japan China United Kingdom Australia Canada France Germany Korea Taiwan

United States United Kingdom China Australia Canada Russia Germany France Japan Italy Netherlands

www.newzoo.com/free/rankings

Market Segmentation

The Key Trends

The Cloud Connects

Services New companies set up to manage games as a service on a global scale currently benefit most from the (r)evolution.

Services How to get gamers to spend more time on my IP / game?.

Big publishers cathcing up…. Real Racing 3 F2P enters at #14 globally

But still learning …. Sim City Launch Blows up in EAs Face

Ready for launch? Game launch and beta periods crucial to success

Candy Crush (YTD till March 21, for a “large” number of countries)

Downloads Revenues

Two neighbouring countries with different profiles

to 30% YoY (US) Spread As consumers spread their time and budget across double the number of screens games need to follow.

>15 million more Americans game on all screens than one year ago (2013 vs 2012).

ENTERTAINMENT

SCREEN

COMPUTER

SCREEN

FLOATING

SCREEN

PERSONAL

SCREEN

CONSUMER

Screens

Connectors

SOCIAL

NETWORKS

THE

CLOUD

THE REAL

WORLD

71% 50%

32% 7%

29% 64%

14% 37%

37% of all US

paying gamers also

spend money on a

Floating screen

MONEY PAYERS MONEY PAYERS

7% of all money

spent on games

by US gamers

goes through the

Personal screen

50% YoY

… It is all about a bloody cool game

Microsoft Windows Azure Gaming Summit

London, 9 April 2013

Peter Warman, CEO at Newzoo, peter@newzoo.com

Overview of and Future Outlook on the Global Games Market

THANX!

London, 9 April 2013

Microsoft Windows Azure Tech Briefings and Labs

Windows Azure Gaming Technical Briefings One day technical briefings on the Windows Azure Platform are designed to help games companies explore the opportunities presented by Windows Azure as a rich,

extensible, scalable, resilient and geo-replicated games platform. The briefings will help games companies understand the Windows Azure Platform and how great games

and cloud based applications can exploit this powerful new platform.

April 29, 2013 in Hamburg

April 30, 2013 in Paris

May 1, 2013 in Reading

May 3, 2013 in Amsterdam

Windows Azure Games Acceleration Lab – May 21 & 22, 2013 / Reading Designed to help create highly-available, highly performing, scalable applications and services to cover a wide range of game scenarios. We are also particularly interested

in developers who are keen to exploit any of the following themes:-

• Create highly-available, infinitely scalable, multi-tier, highly performing games and services using a rich Platform as a Service environment

• Optimising game performance with machine scale out, extensible caching and CDN

• Develop with a wide range of language and tools

• Create real time and turn based multiplayer game support with SignalR, Windows Azure Service Bus, sockets, etc.

• Analysing post game data and usage through Big Data and Hadoop/HDInsight

• Manage cross device platform devices and social network authentication with Windows Azure Mobile Services

• Stream and managing video with Windows Azure Media Services

www.windowsazure.com