AUDIENCE RESEARCH

QUESTIONNAIRE

From the questionnaire, it appears that audiences like reading up about

artists, and that they would only buy the magazine if it included artists and

vocalists. Majority of the audience do not read magazines which could

highlight the fact that there are other ways of finding out about artists and

music etc. Also, 83% of the audiences voted yes that magazines should be

linked to social media. This suggests that social media has become young

peoples’ source of entertainment.

I expect my target audience to be aged from 18-30 year olds

and expect them to be serious and dedicated music fans. I

want to think that my target audience spend their free time

going out to small clubs and concert halls, socialising with

their friends and loved ones, shopping in affordable shops and

drinking coffee. I assume that they are dedicated in whatever

they do. I also expect them to love and have confidence in

themselves.

My magazine is to hopefully encourage positivity, to allow my

target audience to be inspired by these artists and also to

allow the audience to enjoy reading about these famous icons.

I also hope that the readers of “Soul” are interested about this

magazine.

MY TARGET AUDIENCE AND PURPOSE FOR MAGAZINE