AppPrizes is an S-Corporation registered in the State of Washingtonwww.AppPrizes.com

Overview

• AppPrizes enables you to increase long term engagement of your app by providing incentive scheme for users.

– AppPrizes focuses on retention which in turn helps you expand monetization rate.

– It is the simplest and easiest way a developer can implement to rapidly engage users

AppPrizes is a Platform for monetizing social web apps through user engagement Acquisition

Activation

Referral

Retention

Revenue

Retention Matters: Increasing App lifecycle

• Cheap viral user growth has become hard to sustain given– Facebook's constantly changing rules- e.g. notifications going away. Higher virtual

goods tax.– User Fatigue & tendency to block apps trying to grow virally

• Retaining users sustainably after an App is built and deployed is now the challenge and focus– New App competition (duplication, copycat)– Re-tuning App or game mechanics to reward users in-house is costly and might

alienate users

• Increasing the life Cycle of an App with engaging game levels/phases and incentives is the only way to ensure App sustainability and longevity

AppPrizes Solution Offering

• AppPrizes offers a simple to integrate iframe offering a menu of prize categories for users to participate and enter contests and tournaments to win real prizes.

– Provide a real physical reward incentive for users by fostering competition within your apps

– Simple iFrame let’s you integrate easily– Metric Reporting dashboard aligned with your app to track impact of prizes– AppPrizes handles all prize fulfillment to a global audience. – Over $2,000 worth of prizes and 100 winners and counting

How it works

AppPrizes:• Targets users with higher

monetization revenue & splits with developer

• Handles all winner prize fulfillment

Selects Prize giving criteria (ex. score, hours spent etc)

Users choose prizes

A user who meets the criteria gets

the prize

Facebook application signs for a developer

account

App Developer:• Sets Prize rules • Sets winner selection

requirements• Sets prize Timeframe

Users: • Select Prizes categories• Play to be the best player with

highest score

The Sudoku Solver App Case

AppPrizes integrated to provide real prizes in a tournament every week to top players

– 43% Increase in user engagement in 6 weeks

– Lifted Overall Page views by 18%*

*based on statistical regression analysis over 3 month period

Sudoku solver is the most popular sudoku game in facebook with color coding, timer graph, pencil mode,

hints , daily and random sudokus …

Sudoku’s Engagement was dropping• 60% of users lost in 5 weeks period

AppPrize Started

• Competitive pressure from similar restaurant trading based apps.

• AppPrizes lifted number of Page Views generated by 89% halting decline of app engagement*

*based on statistical regression analysis over 3 month period

The Restaurant City Market App Case

RCM will let you find trading partners for Restaurant City quickly and easily. Just specify which ingredients you want and which you are

willing to give away

Overall Results

By incentivizing the user’s experience we are able to increase user’s engagement

75% increase in Revenue for Publishers

In the process

Doubled Page impression per user

Increased Minutes spent on the applications&

Few of the winners- over $2,100 in prize value

Kelly Phan California, US

Eric Man Tat Chan Hong Kong

Olivera Stevanovic Holender, Dominican Republic

Adam Dębski Poland

Becky Clement Louisiana, US

Hing Chiang Indonesia

Clair Bushell Calgary, Canada

Katia Aldana Santander, Colombia

Sky Lo Taipei, Taiwan

Snježana Maraš

Liew Sang Boon Kuching, Malaysia

Hilly Do Indonesia

Branislav Jakovljević Serbia

Garcia Navarro Ecuador

Alyssa Fields Minnesota, US

Evan Kontos New York, US

Phát Lạc Viatnam

Alejandro Thomas Brazil

Agnes Zosa Turalıoğlu Philippines

Sintawati Prijadi Indonesia

Maria Teresa Baez Spain

Summary• AppPrizes is an easy way to extend the life and hence revenue of your App by• Building long term retention of users through incentives• Generating additional value from engaged users thus lift your apps’ monetization

rate

www.AppPrizes.com

3 - 5 minutes for integrating

and getting AppPrizes live

in your App