ANNUAL SUMMER VIBES TOUR

THE ANNUAL SUMMER VIBES TOUR MOOKA FARM RUSTENBURG >

27 SEPTEMBER 2014

THE OPPORTUNITY OUR PROPOSAL TO YOU SOULTRAXX THINKMEDIA (PTY) LTD EVENTS DIVISION WOULD LIKE TO REQUEST A MEDIA PARTNERSHIP / SPONSORSHIP WITH CHANNEL O (i-‐Request show). WE WOULD LIKE YOUR BRAND TO JOIN US IN HOSTING THE “SUMMER VIBES” EVENT. THE EVENT IS SCHEDULED TO TAKE PLACE AT MOOKA FARM IN RUSTENBURG ON SATURDAY 27TH SEPTEMBER 2014 FROM 12 MIDDAY TILL LATE. THIS EVENT’S ADVERTISING WOULD NOT ONLY EXPOSE THE ANNUAL SUMMER VIBES EXPERIENCE, BUT IT WILL ALSO GIVE RUSTENBURG’S LOCAL ARTISTS A GREAT DEAL OF COVERAGE TO THE RIGHT TARGET MARKET. i-‐Request CAN HOST AN EPISODE AT THE EVENT ON THE SATURDAY AND UTILIZE THE CROWD TO REQUEST SONGS FROM FEATURED LOCAL ARTISTS PERFORMING AT THE VENUE. TERMS AND CONDITIONS > NON DISCLOSURE > BY OPENING AND READING THIS DOCUMENT YOU AGREE TO THE FOLLOWING: THE CONTENTS AND NATURE OF THIS DOCUMENT SHALL NOT BE SHARED AND/OR COMMUNICATED,DISCLOSED TO/WITH ANY OTHER PARTY UNLESS PRIOR CONSENT RECEIVED FROM SUMMER VIBES EXPERIENCE & PARTNERS. COMMUNICATION OF CONCEPT TO MEDIA SHALL ONLY BE DONE WITH PRIOR WRITTEN CONFIRMATION FROM

SUMMER VIBES EXPERIENCE AND PARTNERS. ALL PARTIES TO THE CONCEPT AGREE TO THE NON-‐DISCLOSURE STATEMENT.

THE EVENT OBJECTIVES   TO PROVIDE NEW CHANNELS FOR LOCAL ARTISTS WITHIN THE ENTERTAINMENT INDUSTRY

  CREATE A VIBRANT LIFESTYLE AND PLATFORM FOR YOUNG MUSICIANS AND DJ’S

  TO ENHANCE THE QUALITY OF OUTDOOR EVENTS AND MUSIC, ESPECIALLY AROUND RUSTENBURG

ÂMUSICAL CULTURE + UNFORGETTABLE EXPERIENCESÊ

THE EVENT A SUMMARY   THE ANNUAL SUMMER VIBES EXPERIENCE IS AN ANNUAL EVENT PUT IN PLACE TO CATER FOR THE YOUTHFUL, OUTGOING

MUSIC LOVER. A FUN VIBRANT MUSICAL EXPERIENCE WITH LIVE MUSICAL INSTRUMENTS TO ENHANCE THE STYLE OF VARIOUS SOUTH AFRICAN AND INTERNATIONAL ELEMENTS. A LIVE MUSIC SETUP IS MORE THAN JUST MUSIC. ITS A RHYTHMIC LANGUAGE THAT SPEAKS TO THE HEART AND SOUL.

  THE ANNUAL SUMMER VIBES EXPERIENCE IS A UNIQUE EVENT TAKING PLACE IN RUSTENBURG ANNUALLY STARTING ON THE 27TH SEPTEMBER 2014. A CELEBRATION OF THE VAST AMOUNT OF TALENT THAT EXIST IN RUSTENBURG AND AROUND THE COUNTRY. THE SHARING OF GREAT MUSIC REFLECTING FRUITFUL AND SUCCESSFUL PRODUCTIONS TO ITS TARGET AUDIENCE.

  THE ANNUAL SUMMER VIBES EXPERIENCE IS TO EVOLVE INTO A GREAT MEDIA AND ENTERTAINMENT PLATFORM IN FUTURE WITH YOUR BRAND ON BOARD THIS PRESTIGIOUS EVENT, THROUGH EFFECTIVE BRAND ACTIVATION AND PR MANAGEMENT.

EXECUTIVE EVENT SUMMARY EVENT NAME EVENT DESCRIPTION

TARGET MARKET RACE REACH EVENT DATES VENUE TICKETS

EXPECTED ATTENDANCE TIME EVENT LINE-‐UP

SUMMER VIBES A LIVE OUTDOOR MUSICAL SHOWCASE FEATURING MZANSI’S FINEST MUSICIANS + DJ’S

PRIMARY AGE GROUPS > 18 – 25 I SECONDARY AGE GROUPS > 25 – 35 ACROSS ALL MARKET SATURATION THROUGH TARGETED MEDIA IN SOUTH AFRICA SATURDAY 27TH SEPTEMBER 2014 MOOKA FARM – RUSTENBURG > NORTH WEST PROVINCE R100 (STANDARD) – VIA FORO SPAR / THE DOOR / R150 AFTER 6PM

1000 – 2000 12 MIDDAY – 2AM (MC-‐ SHORY K – CHANNEL O I-‐REQUEST) / BLACKMOTION / THEBE / DJ SOULTRAXX / SPHE & NAVES / ROCCO / LULOCAFE / NAKED DJ / ISMAIL ABRAHAMS / MONSTAR DOE / MONIQUE BINGHAM / LOCAL RUSTENBURG DJ’S / CASPER NYOVEST / (PLS NOTE THAT THIS IS NOT A FINAL LINE UP)

THE EVENT CONCEPT THE ANNUAL “SUMMER VIBES” EXPERIENCE INITIATIVE WILL EMPLOY A SET OF TRIED AND TESTED STRATEGIES TO TURN THE EVENT INTO A UNIQUE & SUCCESSFUL NORTH WEST ENTERTAINMENT JOB CREATION PLATFORM >

  IMPECCABLE TIMING (THE POPULAR SPRING SEASON IN SOUTH AFRICA)

  THE PERFORMERS – POPULAR OPENING ACTS (SOUTHERN AFRICAN AND INTERNATIONAL)

  A SOLID AND PROFESSIONAL PRODUCTION PLAN (IN SUPPORT OF TOP LEVEL MUSICIANS & DJ’S)

  SUPERB TECHNICAL BACK-‐UP AND EXECUTION

  TOP-‐CLASS VIP, PRESS AND ARTIST HOSPITALITY

  LOYAL SOUTHERN AFRICAN MUSIC AUDIENCES

SPONSORSHIP THE KEY

REACH – AND TOUCH -‐ THE TARGET AUDIENCE THROUGH THE MEDIUM OF MUSIC AND IN THE FORM OF THE HOTTEST ENTERTAINMENT EXPERIENCES IN SOUTH AFRICA IN 2014.

A LIFESTYLE EVENT THAT >

  IS DESTINED TO BE ONE OF THE MOST POPULAR AND TALKED ABOUT IN THE COUNTRY IN 2014,

  REFLECTS THE CORE CHARACTERISTICS AND UNIQUE ‘EDGE’ OF THE PROVINCE AND ENTERTAINMENT,

  ASSISTS TO BUILD AND MAINTAIN LONG-‐TERM BRAND LOYALTY, AND

  IS A TRUE REFLECTION OF THE NATURE AND DEPTH OF SOUTHERN AFRICA’S MUSICAL CULTURE.

ADVERTISING CAMPAIGN > THE DEMOGRAPHICS

PRIMARY > 18 – 25 SECONDARY > 25 -‐ 35

THE PEOPLE PSYCHOGRAPHICS

�  ADULTS / YOUNG ADULTS

�  MALES / FEMALES

�  OUT OF TOWN VISITORS

�  FRIENDS / GROUPS OF FRIENDS

�  HIGH BRAND LOYALTY / HIGHLY BRAND CONSCIOUS

�  MIDDLE TO HIGH LEVEL DISPOSABLE INCOME LSM 6 -‐ 10

�  ‘UPWARDLY MOBILE AND ASPIRATIONAL’

�  RECREATIONALLY ACTIVE / TREND SETTERS

�  URBANISED

�  MUSIC LOVERS

PUBLICITY MEDIA TOOLS   HIGH VOLUME LISTENERS OF RADIO AND TELEVISION MEDIA VEHICLES   HIGH VOLUME READERS OF PRINT MEDIA AND WEB BASED VEHICLES   SEEKERS OF EXCITEMENT AND LIFESTYLE ENRICHMENT THROUGH LIVE ENTERTAINMENT / CONCERTS   CONSUMERS OF MUSIC AND MUSIC RELATED PRODUCTS > CDS, IPODS, CD PLAYERS, RADIOS, CAR RADIOS, CELL PHONES MARKETING / AIMS & OBJECTIVES   TO GENERATE EXCEPTIONAL BRAND AWARENESS / ASSOCIATION / POSITIONING IN THE TARGET MARKET   INCREASED (LONG-‐TERM) BRAND LOYALTY   MASSIVE EVENT AWARENESS   TICKET SALES THROUGH > PR, PRINT, RADIO, TELEVISION (VUZU TV) AND VARIOUS SOCIAL NETWORK PLATFORMS THIS WOULD INCLUDE >   PRINT MEDIA (NEWSPAPER AND CONSUMER / TRAVEL PUBLICATIONS)   BROADCAST MEDIA (RADIO AND TELEVISION TACTICAL)   ELECTRONIC MEDIA (WEB-‐BASED INFORMATION OUTLETS)   A COMPREHENSIVE PUBLICITY CAMPAIGN (PRESS STATEMENTS / RELEASES)   STREET LEVEL MEDIA (BILLBOARDS, POSTERS AND BANNERS)

ONLINE + PRINT ADVERTISING TOOLS

MEDIA CAMPAIGN ALL THE BELOW LISTED ELEMENTS WILL BE FULLY BRANDED AS PER BRAND SPECIFICATIONS. A COMPREHENSIVE, TIME-‐LINED MEDIA / ADVERTISING SCHEDULE WILL BE PRESENTED PRIOR TO THE COMMENCEMENT OF THE CAMPAIGN > RADIO (ELEMENT 1)   CHANNEL O I-‐REQUEST (ARTIST INTERVIEWS) / METRO FM (FREE GIG GUIDE LISTING ON “WHERE’S THE BEAT”)   30 SECOND PROMO SPOTS   DJ MENTIONS   LISTENERSHIP COMPETITIONS & TICKETS GIVE-‐AWAYS PRINT (ELEMENT 2)   NEWSPAPER ADVERTISING IN LEADING NATIONAL AND COMMUNITY NEWSPAPERS IN SOUTH AFRICA (FREE LISTING SPOTS,

COMPETITIONS / TICKETS GIVE-‐AWAYS IN ASSOCIATION WITH PRINT MEDIA PARTNERS IF ANY   EDITORIAL (COVERING RUSTENBURG AND SURROUNDING AREA’S), FREE ENTERTAINMENT / LIFESTYLE MAGAZINES

STREET + ONLINE LEVEL ADVERTISING STRAT.   LEAFLETS AND POSTERS DISTRIBUTED / DISPLAYED AT STRATEGIC LOCATIONS – TAXI RANKS, TRAIN STATIONS, BUS STOPS,

SHOPPING CENTRES, MUSIC STORES ACROSS RUSTENBURG AND SURROUNDING AREA’S   BANNERS DISPLAYED IN THE CBD AND SURROUNDING AREA’S   LARGE POSTERS ON SELECTED ROADS IN BOTH METROPOLITAN AREAS AND TOWNSHIPS ONLINE / WEBSITES (ELEMENT 4)   DETAILED EVENT INFORMATION ON RELEVANT MZANSI MUSIC AND ENTERTAINMENT WEBSITES   AN ONLINE VIRTUAL STREET TEAM THAT WILL TWEET AND HYPE UP THE EVENT INCLUDING TAGGING OF ARTISTS ETC.   MENTIONS OF THE SPONSOR ON TWEETS AND FACEBOOK UPDATES / GROUPS   POPULAR DJ AND ARTIST TWEETS TO BE INITIATED TO A COMBINED FOLLOWING OF MORE THAN 500 – 750K PEOPLE PUBLIC RELATIONS (ELEMENT 5) PRESS RELEASES TO ALL THE LEADING DAILY, WEEKEND NEWSPAPERS, LIFESTYLE MAGAZINES, RADIO AND ELECTRONIC MEDIA VEHICLES INCLUDING SOCIAL MEDIA PLATFORMS E.G FACEBOOK, TWITTER ETC.

BRANDED MEDIA CAMPAIGN SPONSOR BENEFITS EXCLUSIVE NAMING RIGHTS / EVENT OWNERSHIP   THE EVENT WILL BE POSITIONED AND PROMOTED AS “PROUDLY BROUGHT TO YOU BY ” A MEDIA PRESS LAUNCH IN RUSTENBURG (OFFICIAL ANNOUNCEMENT OF SPONSOR PARTICIPATION) / IF ANY

  INVITATIONS TO ALL LEADING PRINT AND ELECTRONIC MEDIA VEHICLE REPRESENTATIVES   DETAILED PRESS PACKS + COMPLIMENTARY TICKETS TO ALL REPRESENTATIVES   WELCOME / OPENING SPEECH BY A REPRESENTATIVE   FOLLOW-‐UP WITH ALL MEDIA VEHICLES EVENT EXPOSURE (AS PER BRANDING SPECIFICATIONS) �  VENUE BRANDING – ROLL UP BANNERS / FLAGS / STREET BANNERS / POSTERS / VIDEO SCREENS / MULTIMEDIA PROMO ADS �  MAIN ENTRANCES / VIP ENTRANCE BRANDING �  DISPLAY MARQUEE (PRODUCTS / SERVICES) �  ARTIST / DJ / VIP / PRESS / CREW ACCREDITATION BRANDED WITH THE SPONSOR’S LOGO �  EVENT DRESSED UP WITH FURNITURE / TENTS BEARING THE SPONSOR’S LOGO

THE EVENT EXECUTION   WELCOMING DRINKS FOR ALL VIP GUESTS   TIME SCHEDULES FOR DJ / ARTIST PERFORMANCES   MC – SHORTY K (i-‐Request CHANNEL O) INTERVIEWING GUESTS

ARTISTS VIP   PRE-‐ORDERED DRINKS OF THE SPONSORS BEVERAGE PRODUCTS   SEATED AREA WITH COUCHES AND / OR CHAIRS AND TABLE   EXCLUSIVE INVITES OF NO MORE THAN 150 PEOPLE COMPRISING OF SELECTED ARTISTS, MEDIA AND SPONSORS

ACTIVATION   SLIDE SHOW WITH PARTNER BRANDS   ARTIST AND STAGE BRANDING   ANY OTHER ACTIVATION WILL BENEFIT THE SPONSOR / PARTNER BRAND INITIALLY

ADDITIONAL SPONSOR PERKS   BRANDING AND NAMING OF THE SPONSOR TO A LOYAL TARGET AUDIENCE

  INCREASED EXPOSURE AND INVOLVEMENT OF BRAND FEATURE AND QUALITY AWARNESS TO THE TARGETED AUDIENCE

  BRAND PRESENTATION THROUGH RADIO ADVERTISEMENT / PRINT / ONLINE PUBLISHING OF EVENT

  A PLATFORM FOR CREATING BRAND / CUSTOMER WORD OF MOUTH OPPORTUNITIES

  1000 -‐ 2000 PEOPLE AS THE TARGET AUDIENCE FOR THE SPONSORS BRAND EXPOSURE AND AWARENESS

  BRANDING AND PRODUCT INCLUSION (ARTISTS & DJ’S WILL ENGAGE THE BRAND AND THE EVENT, ASSOCIATION WITH CELEBRITIES AND RISING STARS TO CREATE A COOL PRODUCT PERCEPTION)

  BRANDING ON ALL MARKETING COLLATERAL, DJ BOX, STAGE AND VENUE ENTRANCES WILL INCREASE EXPOSURE AND AWARENESS OF THE SPONSORS PRODUCTS

C O N T A C T D E T A I L S MPHO TSHINAVHA I 079 989 3153 I [email protected] TUMELO MASHOKWE I 071 893 9303 I [email protected] VICTOR MTSHALI I 082 907 5500 I [email protected]

THANKING YOU IN ADVANCE >

Entertainment & Humor

ANNUAL SUMMER VIBES TOUR