Analysis of: CLASSIC FM

FRONT COVER

Target audience:

The target audience for classical fm would generally be musicians or people interested in the world of classical music because the genre for the

magazine is classical. The age range for the magazine audience would be 21-35. The gender for the target audience would be both male and female.

Contents: Due to the neat layout of the contents page the target audience may appeal a lot more to the older end of the age range (30-35). A few of the images used on the contents page also seem religious based (St Pauls

cathedral) so this may appeal to an audience who follow a religion. As well as music enthusiasts.

Double page spread: The double page spread would generally attract the main target audience of male and female musicians aged 21-35. This is due to the simplicity used on the pages and the bland colours used (black, white

and beige )

Flash box to emphasise the free offer

Flash box with sub line anchoring the main image.

Subheading describing the topic of the main image

Cover line anchoring the image, use of different colour; yellow relating to the word ‘angels’

Masthead clear and neatly laid out, with one letter in italic and another colour, trademark masthead

Main image

Image referring to inner article

Barcode, price and issue

Image introducing the free cd’s that come with the magazine

Flash applying colour scheme and outlining a section of the magazine content

Image and text introducing brief contents within the magazine, image may attract direct fans

Background simple and white, putting all focus on cover contents

Classical Fm information:

Publisher:

Hay market

Sales:

Circulation 30,225

General information:

Attracting classical musicians the magazine includes not only

up to date classical music, but music dating back to the 1800’s.

Genre of magazine:

Classical

Typical content:

Upcoming concerts, reviews, free cd, instrument review

Feature bands/artists:

Magdalena Kazena, Js Bach, All Angels, The choir boys.

Analysis of: CLASSIC FMCONTENTS

Footer advertising an offer in the magazine

Rule of thirds to arrange the contents with the pictures neatly

Date and issue informing the reader

Title/Logo trademark for the magazine company

Heading telling the reader what page it is (easier to find if flicking through)

Muted flash advertising an offer for the magazine

Image use relating to magazine genre; -choir, cathedrals, churches, musicians.

Title for image and page reference insight to the article on that particular page

Image showing free offer

Short summary of content on that particular page

Colour scheme used throughout; red, white, black and yellow

Page number with magazine title/logo

Analysis of: CLASSIC FM

DOUBLE PAGE SPREAD

Drop cap to emphasize the article

Flash box introducing related items

Bold cover line naming article

Black and white images represents classical tradition

Page number and magazine title/logo

Caption for image summary

Quote from article

Text in columns; easier to read

Sub line introducing article

Caption for all pictures overall