All you need to know about the UK

SizeFast moving/crowded/open to the newMusic LoversBe realisticModest success/global successReconnaissance

Economics Top 10 – an overview of the market

4th Largest Music Market

Live Bigger than recorded

51%

11%

23%

15%

Spend on recorded music

Spend on live music

85% of the population buy music!

Digital up

41% Streaming first way to hear new act..

Adapting to change

Physical still important

Before you goInformationCentralisedLocal successBest caseTeamTimescaleAnalytics

When to go over?AwarenessLocal championsNicheIf early..

How to maximise your time StrategyOne week ContinuityFans vs industryPrepare3 waysDistribution

Showcasing/LiveShowcaseVenuesSlotDifferencesSupportsFestivalsLocal knowledgeOutside London?

Who do you trust? Tastemakers

People talk..CoverageClub nights/PromotersBlogs/PressRadio/DJ’sTVUSA

Market PeculiaritiesSizeLondonNarrow channelsWays in..Indie coolTimetable

PR/Blogs/PressVarietyChallengesApproaching them..Print vs digitalInfluential?PR Co’s

RadioThe gatekeeper Who does what?When/how approach? Radio promotion

Building a UK teamEarly adopters AgentLabelsPublisherSympathetic A+RCo-mgmt?Direct to fanInvestors

Challenges for foreign actsIndividuality Trailblazers help.. Tastes differNiche is still goodEBBA’s

Export-ready checklist

• Top 10 tips for making your act ready…