Àlex Cabrera

Who am I?

IndexBasics

1. Monetization

2. Social networks

3. Marketing

4. Monitorization / post-production

5. Alternative markets

Voice of experience

1. 20/80 rule

2. The basics must be part of the game

3. What do we want and for whom

4. Don’t be a negaton

5. Do things that you like

6. KISS

7. Is it a good option right now?

8. iOS vs. Android, who is winning?

9. Free advice: Hire an artist!

MonetizationHow will I earn money? Free

Free with ads

Freemium

Subscriptions

Pay

Free with ads

FreemiumIn-app payments

PayAll in!

Social NetworksFeature Facebook Google+ iOS Empowers

Login Yes Yes Yes personal data

Rankings Yes Yes Yes competició, fidelization

Achievements Yes Yes (private) Yes discovery in facebook, fidelization

Requests Yes No Invite only discovery

Cloud save No Yes Yes fidelization

Sharing options a lot, complex histories on the timeline

share Yes discovery

Editable actions Yes No No discovery

Deep linking sYesí Yes Yes discovery

MarketingSpread the voice

Guerrilla Marketing

Money

Network

LocalizationStore’s profile

NetworkingPress release

Social networksCreativity

Publishers

MonitoritzationKeep track of the game

Alternative markets… and their randomness

Voice of experience

… or what can mistakes teach you.

20/80 rule

80% 20%

20% 80%

Work

Time

The basics must be part of the game

Game Social components

Desired The truth

+

What do we want and for whom

● Game type● History, script● Game Engine● Added value● Who is our customer?● Who are the

competitors

Don’t be a negaton

Do things that you like

Keep It Simple, Stupid!

Is it a good option right now? Aren’t the stores saturated?

Android vs. iOS

Hire an artist!

Àlex Cabrera

http://gplus.to/drlecks

@alexcabrera_pc

alex@u-playonline.com